Baidu (BIDU) vs Alphabet (GOOGL)
Head-to-head comparison of performance, valuation, growth, profitability and dividends. Prices delayed 15 minutes; data as of Oct 10, 2026.
Summary
Alphabet (GOOGL) has outperformed Baidu (BIDU) over the past year, gaining 45.6% versus a loss of 35.6%. Over five years, GOOGL leads with a +148.8% price change compared with -47.9% for BIDU. Alphabet is the larger company by market cap ($4.30 trillion vs $29.05 billion), about 148.1 times the size.
On valuation, Baidu trades at a lower forward P/E (11.2x vs 23.3x for Alphabet). Alphabet pays a dividend yielding 0.24%, while Baidu does not currently pay one. Alphabet converts more of its revenue into profit, with a net margin of 32.8% versus 4.3%.
Summary generated from market data by MetaCap's automated system. Methodology
Relative performance
Percent change in share price from the first common trading day shown; excludes dividends.
Head-to-head
| Metric | BIDU | GOOGL |
|---|---|---|
| Share price | $85.33 | $351.66 |
| Market cap | $29.05B | $4.30T |
| 1-day change | +1.68% | +0.97% |
| YTD return | -34.69% | +12.35% |
| 1-year return | -35.55% | +45.60% |
| 5-year return | -47.85% | +148.76% |
| P/E ratio (TTM) | — | 17.64 |
| Forward P/E | 11.19 | 23.33 |
| EPS (TTM) | $-2.24 | $19.93 |
| Dividend yield | 0.00% | 0.24% |
| Annual dividend | $0.00 | $0.85 |
| Revenue (latest FY) | $18.46B | $402.84B |
| Revenue growth (YoY) | +1.21% | +15.09% |
| Net income (latest FY) | $799.00M | $132.17B |
| Gross margin | 43.88% | 59.65% |
| Operating margin | -4.51% | 32.03% |
| Net margin | 4.33% | 32.81% |
| 52-week high | $165.30 | $408.61 |
| 52-week low | $82.86 | $239.71 |
| Distance from 52-week high | -48.38% | -13.94% |
| Analyst consensus | buy | strong_buy |
| Avg. price target upside | +70.32% | +22.13% |
| Average volume | 2.63M | 26.97M |
| Shares outstanding | 274.92M | 5.87B |
| Employees | 33,500 | 198,933 |
| Sector | Technology | Technology |
| Industry | Computer Software: Programming Data Processing | Computer Software: Programming Data Processing |
Highlighted cells mark the higher value for growth, returns, margins and yield, and the lower value for P/E ratios. Highlighting is a mechanical comparison, not a recommendation.
Key differences
- Alphabet is about 148.1 times larger than Baidu by market value ($4.30T vs $29.05B).
- GOOGL has outperformed BIDU by 81.1 percentage points over the past year.
- Alphabet is more profitable, keeping 32.8 cents of every revenue dollar as net income versus 4.3 cents for Baidu.
- Alphabet grew revenue faster in its latest fiscal year (+15.09% vs +1.21%).
About Baidu
BIDU stock →Baidu, Inc. provides internet content, value-added telecommunication-based, internet map, and online audio and video services in the People's Republic of China.
Technology · Computer Software: Programming Data Processing · 33,500 employees
About Alphabet
GOOGL stock →Alphabet Inc. offers various products and platforms in the United States, Europe, the Middle East, Africa, the Asia-Pacific, Canada, and Latin America.
Technology · Computer Software: Programming Data Processing · 198,933 employees
BIDU vs GOOGL FAQ
Which is bigger, Baidu or Alphabet?
Alphabet (GOOGL) is larger, with a market capitalization of $4.30T compared with $29.05B for Baidu (BIDU).
Which stock has performed better over the past year, BIDU or GOOGL?
GOOGL returned +45.60% over the past 12 months, compared with -35.55% for BIDU (price return, excluding dividends). Past performance does not predict future results.
Which pays a higher dividend, Baidu or Alphabet?
Alphabet pays a dividend yielding 0.24%, while Baidu does not currently pay a regular dividend.
Are Baidu and Alphabet in the same industry?
Yes. Both are classified in the Computer Software: Programming Data Processing industry within the Technology sector.