Flowers Foods (FLO) vs Simply Good Foods (SMPL)
Head-to-head comparison of performance, valuation, growth, profitability and dividends. Prices delayed 15 minutes; data as of Oct 8, 2026.
Summary
Flowers Foods (FLO) has outperformed Simply Good Foods (SMPL) over the past year, losing 54.3% versus a loss of 59.2%. Over five years, SMPL leads with a -71.8% price change compared with -76.6% for FLO. Flowers Foods is the larger company by market cap ($1.21 billion vs $880.9 million), about 1.4 times the size.
On valuation, Simply Good Foods trades at a lower forward P/E (5.9x vs 8.1x for Flowers Foods). Flowers Foods pays a dividend yielding 15.19%, while Simply Good Foods does not currently pay one.
Summary generated from market data by MetaCap's automated system. Methodology
Relative performance
Percent change in share price from the first common trading day shown; excludes dividends.
Head-to-head
| Metric | FLO | SMPL |
|---|---|---|
| Share price | $5.72 | $9.96 |
| Market cap | $1.21B | $880.87M |
| 1-day change | -2.14% | +0.71% |
| YTD return | -46.32% | -50.75% |
| 1-year return | -54.27% | -59.23% |
| 5-year return | -76.61% | -71.75% |
| P/E ratio (TTM) | 21.17 | — |
| Forward P/E | 8.11 | 5.86 |
| EPS (TTM) | $0.27 | $-2.11 |
| Dividend yield | 15.19% | 0.00% |
| Annual dividend | $0.868 | $0.00 |
| 52-week high | $13.11 | $25.66 |
| 52-week low | $5.40 | $9.38 |
| Distance from 52-week high | -56.41% | -61.19% |
| Analyst consensus | hold | none |
| Avg. price target upside | +34.73% | +44.38% |
| Average volume | 6.69M | 2.34M |
| Shares outstanding | 212.06M | 88.44M |
| Employees | 10,300 | 328 |
| Sector | Consumer Staples | Consumer Staples |
| Industry | Packaged Foods | Packaged Foods |
Highlighted cells mark the higher value for growth, returns, margins and yield, and the lower value for P/E ratios. Highlighting is a mechanical comparison, not a recommendation.
Key differences
- Flowers Foods offers a meaningfully higher dividend yield (15.19% vs 0.00%).
About Flowers Foods
FLO stock →Flowers Foods, Inc. produces and markets packaged bakery food products in the United States.
Consumer Staples · Packaged Foods · 10,300 employees
About Simply Good Foods
SMPL stock →The Simply Good Foods Company, a consumer-packaged food and beverage company, engages in the development, marketing, and sale of snacks and meal replacements, and other products in North America and internationally. The company offers protein bars, ready-to-drink beverages and shakes, sweet and salty snacks, cookies, muffins, protein chips and crackers, protein powders, and recipes under the Quest, Atkins, and OWYN brand names.
Consumer Staples · Packaged Foods · 328 employees
FLO vs SMPL FAQ
Which is bigger, Flowers Foods or Simply Good Foods?
Flowers Foods (FLO) is larger, with a market capitalization of $1.21B compared with $880.87M for Simply Good Foods (SMPL).
Which stock has performed better over the past year, FLO or SMPL?
FLO returned -54.27% over the past 12 months, compared with -59.23% for SMPL (price return, excluding dividends). Past performance does not predict future results.
Which pays a higher dividend, Flowers Foods or Simply Good Foods?
Flowers Foods pays a dividend yielding 15.19%, while Simply Good Foods does not currently pay a regular dividend.
Are Flowers Foods and Simply Good Foods in the same industry?
Yes. Both are classified in the Packaged Foods industry within the Consumer Staples sector.