MetaCap

Salesforce (CRM) vs Klaviyo Series A (KVYO)

Head-to-head comparison of performance, valuation, growth, profitability and dividends. Prices delayed 15 minutes; data as of Oct 9, 2026.

Summary

Salesforce (CRM) has outperformed Klaviyo Series A (KVYO) over the past year, losing 5.3% versus a loss of 32.8%. Salesforce is the larger company by market cap ($187.98 billion vs $5.19 billion), about 36.2 times the size, while Klaviyo Series A is growing revenue faster (+31.6% vs +9.6%). On valuation, Salesforce trades at a lower forward P/E (14.3x vs 16.4x for Klaviyo Series A).

Salesforce pays a dividend yielding 0.75%, while Klaviyo Series A does not currently pay one. Salesforce converts more of its revenue into profit, with a net margin of 18.0% versus -2.6%.

Summary generated from market data by MetaCap's automated system. Methodology

Relative performance

CRM-5.25%KVYO-32.76%
+31%-12%-55%
Oct 8, 20251 yearOct 8, 2026
CRM+10.35%KVYO-47.38%
+82%+8%-67%
Sep 18, 20235 yearsOct 5, 2026

Percent change in share price from the first common trading day shown; excludes dividends.

Head-to-head

CRM versus KVYO key metrics
MetricCRMKVYO
Share price$228.41$17.35
Market cap$187.98B$5.19B
1-day change+0.27%-1.28%
YTD return-14.01%-45.89%
1-year return-5.25%-32.76%
5-year return-21.90%—
P/E ratio (TTM)20.90578.17
Forward P/E14.2616.40
EPS (TTM)$10.93$0.03
Dividend yield0.75%0.00%
Annual dividend$1.71$0.00
Revenue (latest FY)$41.52B$1.23B
Revenue growth (YoY)+9.58%+31.63%
Net income (latest FY)$7.46B$-31.77M
Gross margin77.68%74.67%
Operating margin20.06%-5.49%
Net margin17.96%-2.57%
52-week high$269.11$33.36
52-week low$146.32$12.53
Distance from 52-week high-15.12%-48.00%
Analyst consensusbuystrong_buy
Avg. price target upside+24.06%+53.19%
Average volume13.27M6.06M
Shares outstanding823.00M140.90M
Employees83,3342,400
SectorTechnologyTechnology
IndustryComputer Software: Prepackaged SoftwareComputer Software: Prepackaged Software

Highlighted cells mark the higher value for growth, returns, margins and yield, and the lower value for P/E ratios. Highlighting is a mechanical comparison, not a recommendation.

Key differences

  • Salesforce is about 36.2 times larger than Klaviyo Series A by market value ($187.98B vs $5.19B).
  • CRM has outperformed KVYO by 27.5 percentage points over the past year.
  • Klaviyo Series A trades at a higher earnings multiple (578.2x vs 20.9x trailing P/E).
  • Salesforce is more profitable, keeping 18.0 cents of every revenue dollar as net income versus -2.6 cents for Klaviyo Series A.
  • Klaviyo Series A grew revenue faster in its latest fiscal year (+31.63% vs +9.58%).

About Salesforce

CRM stock →

Salesforce, Inc. provides customer relationship management technology services that connect companies and customers together in the United States, Europe, and the Asia Pacific.

Technology · Computer Software: Prepackaged Software · 83,334 employees

About Klaviyo Series A

KVYO stock →

Klaviyo, Inc. provides a cloud-based software-as-a-service platform in the United States, rest of the Americas, the Asia-Pacific, the United Kingdom, rest of Europe, the Middle East, and Africa.

Technology · Computer Software: Prepackaged Software · 2,400 employees

CRM vs KVYO FAQ

Which is bigger, Salesforce or Klaviyo Series A?

Salesforce (CRM) is larger, with a market capitalization of $187.98B compared with $5.19B for Klaviyo Series A (KVYO).

Which stock has performed better over the past year, CRM or KVYO?

CRM returned -5.25% over the past 12 months, compared with -32.76% for KVYO (price return, excluding dividends). Past performance does not predict future results.

Which has the lower P/E ratio, CRM or KVYO?

CRM has the lower trailing P/E at 20.9, versus 578.2 for KVYO. A lower P/E is not by itself a sign of a better investment; it can reflect slower expected growth or higher risk.

Which pays a higher dividend, Salesforce or Klaviyo Series A?

Salesforce pays a dividend yielding 0.75%, while Klaviyo Series A does not currently pay a regular dividend.

Are Salesforce and Klaviyo Series A in the same industry?

Yes. Both are classified in the Computer Software: Prepackaged Software industry within the Technology sector.

More comparisons