Salesforce (CRM) vs Snowflake (SNOW)
Head-to-head comparison of performance, valuation, growth, profitability and dividends. Prices delayed 15 minutes; data as of Oct 9, 2026.
Summary
Snowflake (SNOW) has outperformed Salesforce (CRM) over the past year, gaining 37.2% versus a loss of 5.3%. Over five years, SNOW leads with a +2.9% price change compared with -21.9% for CRM. Salesforce is the larger company by market cap ($187.48 billion vs $121.15 billion), about 1.5 times the size, while Snowflake is growing revenue faster (+29.2% vs +9.6%).
On valuation, Salesforce trades at a lower forward P/E (14.2x vs 114.3x for Snowflake). Salesforce pays a dividend yielding 0.75%, while Snowflake does not currently pay one. Salesforce converts more of its revenue into profit, with a net margin of 18.0% versus -28.4%.
Summary generated from market data by MetaCap's automated system. Methodology
Relative performance
Percent change in share price from the first common trading day shown; excludes dividends.
Head-to-head
| Metric | CRM | SNOW |
|---|---|---|
| Share price | $227.80 | $343.40 |
| Market cap | $187.48B | $121.15B |
| 1-day change | +1.44% | +3.17% |
| YTD return | -14.01% | +56.55% |
| 1-year return | -5.25% | +37.24% |
| 5-year return | -21.90% | +2.95% |
| P/E ratio (TTM) | 20.84 | — |
| Forward P/E | 14.22 | 114.27 |
| EPS (TTM) | $10.93 | $-3.18 |
| Dividend yield | 0.75% | 0.00% |
| Annual dividend | $1.71 | $0.00 |
| Revenue (latest FY) | $41.52B | $4.68B |
| Revenue growth (YoY) | +9.58% | +29.16% |
| Net income (latest FY) | $7.46B | $-1.33B |
| Gross margin | 77.68% | 67.17% |
| Operating margin | 20.06% | -30.64% |
| Net margin | 17.96% | -28.43% |
| 52-week high | $269.11 | $384.56 |
| 52-week low | $146.32 | $118.30 |
| Distance from 52-week high | -15.35% | -10.70% |
| Analyst consensus | buy | strong_buy |
| Avg. price target upside | +24.39% | +23.80% |
| Average volume | 13.27M | 4.75M |
| Shares outstanding | 823.00M | 352.80M |
| Employees | 83,334 | 9,394 |
| Sector | Technology | Technology |
| Industry | Computer Software: Prepackaged Software | Computer Software: Prepackaged Software |
Highlighted cells mark the higher value for growth, returns, margins and yield, and the lower value for P/E ratios. Highlighting is a mechanical comparison, not a recommendation.
Key differences
- SNOW has outperformed CRM by 42.5 percentage points over the past year.
- Salesforce is more profitable, keeping 18.0 cents of every revenue dollar as net income versus -28.4 cents for Snowflake.
- Snowflake grew revenue faster in its latest fiscal year (+29.16% vs +9.58%).
About Salesforce
CRM stock →Salesforce, Inc. provides customer relationship management technology services that connect companies and customers together in the United States, Europe, and the Asia Pacific.
Technology · Computer Software: Prepackaged Software · 83,334 employees
About Snowflake
SNOW stock →Snowflake Inc. provides a cloud-based data platform for various organizations in the United States and internationally.
Technology · Computer Software: Prepackaged Software · 9,394 employees
CRM vs SNOW FAQ
Which is bigger, Salesforce or Snowflake?
Salesforce (CRM) is larger, with a market capitalization of $187.48B compared with $121.15B for Snowflake (SNOW).
Which stock has performed better over the past year, CRM or SNOW?
SNOW returned +37.24% over the past 12 months, compared with -5.25% for CRM (price return, excluding dividends). Past performance does not predict future results.
Which pays a higher dividend, Salesforce or Snowflake?
Salesforce pays a dividend yielding 0.75%, while Snowflake does not currently pay a regular dividend.
Are Salesforce and Snowflake in the same industry?
Yes. Both are classified in the Computer Software: Prepackaged Software industry within the Technology sector.