Salesforce (CRM) vs SAP (SAP)
Head-to-head comparison of performance, valuation, growth, profitability and dividends. Prices delayed 15 minutes; data as of Oct 8, 2026.
Summary
Salesforce (CRM) has outperformed SAP (SAP) over the past year, losing 6.3% versus a loss of 23.3%. Over five years, SAP leads with a +43.9% price change compared with -23.0% for CRM. SAP is the larger company by market cap ($240.65 billion vs $185.38 billion), about 1.3 times the size.
On valuation, Salesforce trades at a lower forward P/E (14.1x vs 21.5x for SAP). SAP offers the higher dividend yield (1.20% vs 0.76%). Salesforce converts more of its revenue into profit, with a net margin of 18.0% versus 17.1%.
Summary generated from market data by MetaCap's automated system. Methodology
Relative performance
Percent change in share price from the first common trading day shown; excludes dividends.
Head-to-head
| Metric | CRM | SAP |
|---|---|---|
| Share price | $225.25 | $208.50 |
| Market cap | $185.38B | $240.65B |
| 1-day change | +0.31% | -0.78% |
| YTD return | -15.23% | -13.49% |
| 1-year return | -6.33% | -23.26% |
| 5-year return | -23.01% | +43.90% |
| P/E ratio (TTM) | 20.61 | 26.77 |
| Forward P/E | 14.06 | 21.52 |
| EPS (TTM) | $10.93 | $7.79 |
| Dividend yield | 0.76% | 1.20% |
| Annual dividend | $1.71 | $2.50 |
| Revenue (latest FY) | $41.52B | $28.20B |
| Revenue growth (YoY) | +9.58% | — |
| Net income (latest FY) | $7.46B | $4.83B |
| Gross margin | 77.68% | 69.95% |
| Operating margin | 20.06% | 20.79% |
| Net margin | 17.96% | 17.12% |
| 52-week high | $269.11 | $281.37 |
| 52-week low | $146.32 | $144.97 |
| Distance from 52-week high | -16.30% | -25.90% |
| Analyst consensus | buy | buy |
| Avg. price target upside | +25.80% | +21.10% |
| Average volume | 13.39M | 2.58M |
| Shares outstanding | 823.00M | 1.15B |
| Employees | 83,334 | 112,019 |
| Sector | Technology | Technology |
| Industry | Computer Software: Prepackaged Software | Computer Software: Prepackaged Software |
Highlighted cells mark the higher value for growth, returns, margins and yield, and the lower value for P/E ratios. Highlighting is a mechanical comparison, not a recommendation.
Key differences
- CRM has outperformed SAP by 16.9 percentage points over the past year.
- SAP trades at a higher earnings multiple (26.8x vs 20.6x trailing P/E).
About Salesforce
CRM stock →Salesforce, Inc. provides customer relationship management technology services that connect companies and customers together in the United States, Europe, and the Asia Pacific.
Technology · Computer Software: Prepackaged Software · 83,334 employees
About SAP
SAP stock →SAP SE, together with its subsidiaries, provides enterprise application and business solutions worldwide. It offers SAP Business AI; SAP S/4HANA that provides software capabilities for finance, risk and project management, procurement, manufacturing, supply chain and asset management, and research and development; SAP SuccessFactors solutions for human resources, including HR, time, payroll, talent and employee experience management, and analytics and planning; and spend management solutions that covers direct and indirect spend, travel and expense, and external workforce management.
Technology · Computer Software: Prepackaged Software · 112,019 employees
CRM vs SAP FAQ
Which is bigger, Salesforce or SAP?
SAP (SAP) is larger, with a market capitalization of $240.65B compared with $185.38B for Salesforce (CRM).
Which stock has performed better over the past year, CRM or SAP?
CRM returned -6.33% over the past 12 months, compared with -23.26% for SAP (price return, excluding dividends). Past performance does not predict future results.
Which has the lower P/E ratio, CRM or SAP?
CRM has the lower trailing P/E at 20.6, versus 26.8 for SAP. A lower P/E is not by itself a sign of a better investment; it can reflect slower expected growth or higher risk.
Which pays a higher dividend, Salesforce or SAP?
SAP has the higher yield at 1.20%, compared with 0.76% for Salesforce.
Are Salesforce and SAP in the same industry?
Yes. Both are classified in the Computer Software: Prepackaged Software industry within the Technology sector.