Criteo S.A. (CRTO) vs WPP (WPP)
Head-to-head comparison of performance, valuation, growth, profitability and dividends. Prices delayed 15 minutes; data as of Oct 9, 2026.
Summary
WPP (WPP) has outperformed Criteo S.A. (CRTO) over the past year, gaining 3.4% versus a loss of 27.0%. Over five years, CRTO leads with a -59.0% price change compared with -62.6% for WPP. WPP is the larger company by market cap ($5.52 billion vs $761.2 million), about 7.3 times the size.
On valuation, Criteo S.A. trades at a lower forward P/E (4.0x vs 6.8x for WPP). WPP pays a dividend yielding 0.59%, while Criteo S.A. does not currently pay one.
Summary generated from market data by MetaCap's automated system. Methodology
Relative performance
Percent change in share price from the first common trading day shown; excludes dividends.
Head-to-head
| Metric | CRTO | WPP |
|---|---|---|
| Share price | $15.54 | $25.61 |
| Market cap | $761.18M | $5.52B |
| 1-day change | +1.60% | +2.50% |
| YTD return | -25.81% | +13.45% |
| 1-year return | -27.02% | +3.41% |
| 5-year return | -58.96% | -62.64% |
| P/E ratio (TTM) | 7.93 | — |
| Forward P/E | 4.01 | 6.78 |
| EPS (TTM) | $1.96 | $-1.50 |
| Dividend yield | 0.00% | 0.59% |
| Annual dividend | $0.00 | $0.15 |
| 52-week high | $25.29 | $27.78 |
| 52-week low | $14.28 | $14.81 |
| Distance from 52-week high | -38.57% | -7.81% |
| Analyst consensus | strong_buy | hold |
| Avg. price target upside | +29.71% | -6.95% |
| Average volume | 393.71K | 413.01K |
| Shares outstanding | 49.00M | 215.71M |
| Employees | 3,543 | 97,388 |
| Sector | Consumer Discretionary | Consumer Discretionary |
| Industry | Advertising | Advertising |
Highlighted cells mark the higher value for growth, returns, margins and yield, and the lower value for P/E ratios. Highlighting is a mechanical comparison, not a recommendation.
Key differences
- WPP is about 7.3 times larger than Criteo S.A. by market value ($5.52B vs $761.18M).
- WPP has outperformed CRTO by 30.4 percentage points over the past year.
About Criteo S.A.
CRTO stock →Criteo S.A., a technology company, provides platform to connects the commerce ecosystem for brands, agencies, retailers, and media owners to drive measurable business outcomes in North and South America, Europe, the Middle East, Africa, and the Asia-Pacific. It operates in two segments, Retail Media and Performance Media.
Consumer Discretionary · Advertising · 3,543 employees
About WPP
WPP stock →WPP plc, a creative transformation company, provides communications, experience, commerce, and technology services in North America, the United Kingdom, Western Continental Europe, the Asia Pacific, Latin America, Africa, the Middle East, and Central and Eastern Europe. The company operates through three segments: Global Integrated Agencies, Public Relations, and Specialist Agencies.
Consumer Discretionary · Advertising · 97,388 employees
CRTO vs WPP FAQ
Which is bigger, Criteo S.A. or WPP?
WPP (WPP) is larger, with a market capitalization of $5.52B compared with $761.18M for Criteo S.A. (CRTO).
Which stock has performed better over the past year, CRTO or WPP?
WPP returned +3.41% over the past 12 months, compared with -27.02% for CRTO (price return, excluding dividends). Past performance does not predict future results.
Which pays a higher dividend, Criteo S.A. or WPP?
WPP pays a dividend yielding 0.59%, while Criteo S.A. does not currently pay a regular dividend.
Are Criteo S.A. and WPP in the same industry?
Yes. Both are classified in the Advertising industry within the Consumer Discretionary sector.