Dick's Sporting Goods (DKS) vs Ulta Beauty (ULTA)
Head-to-head comparison of performance, valuation, growth, profitability and dividends. Prices delayed 15 minutes; data as of Oct 9, 2026.
Summary
Ulta Beauty (ULTA) has outperformed Dick's Sporting Goods (DKS) over the past year, losing 0.3% versus a loss of 40.7%. Over five years, ULTA leads with a +39.1% price change compared with +12.4% for DKS. Ulta Beauty is the larger company by market cap ($24.17 billion vs $13.28 billion), about 1.8 times the size, while Dick's Sporting Goods is growing revenue faster (+28.1% vs +9.7%).
On valuation, Dick's Sporting Goods trades at a lower forward P/E (10.3x vs 17.6x for Ulta Beauty). Dick's Sporting Goods pays a dividend yielding 3.65%, while Ulta Beauty does not currently pay one. Ulta Beauty converts more of its revenue into profit, with a net margin of 9.3% versus 4.9%.
Summary generated from market data by MetaCap's automated system. Methodology
Relative performance
Percent change in share price from the first common trading day shown; excludes dividends.
Head-to-head
| Metric | DKS | ULTA |
|---|---|---|
| Share price | $134.79 | $565.27 |
| Market cap | $13.28B | $24.17B |
| 1-day change | +0.12% | +0.19% |
| YTD return | -31.99% | -6.74% |
| 1-year return | -40.73% | -0.28% |
| 5-year return | +12.44% | +39.06% |
| P/E ratio (TTM) | 14.64 | 20.60 |
| Forward P/E | 10.25 | 17.62 |
| EPS (TTM) | $9.21 | $27.44 |
| Dividend yield | 3.65% | 0.00% |
| Annual dividend | $4.93 | $0.00 |
| Revenue (latest FY) | $17.22B | $12.39B |
| Revenue growth (YoY) | +28.06% | +9.71% |
| Net income (latest FY) | $849.24M | $1.15B |
| Gross margin | 32.92% | 39.10% |
| Operating margin | 6.37% | 12.37% |
| Net margin | 4.93% | 9.31% |
| 52-week high | $244.38 | $714.97 |
| 52-week low | $120.15 | $443.60 |
| Distance from 52-week high | -44.84% | -20.94% |
| Analyst consensus | buy | buy |
| Avg. price target upside | +17.19% | +11.71% |
| Average volume | 3.13M | 577.12K |
| Shares outstanding | 74.96M | 42.76M |
| Employees | 31,600 | 21,382 |
| Sector | Consumer Discretionary | Consumer Discretionary |
| Industry | Other Specialty Stores | Other Specialty Stores |
Highlighted cells mark the higher value for growth, returns, margins and yield, and the lower value for P/E ratios. Highlighting is a mechanical comparison, not a recommendation.
Key differences
- ULTA has outperformed DKS by 40.4 percentage points over the past year.
- Ulta Beauty trades at a higher earnings multiple (20.6x vs 14.6x trailing P/E).
- Dick's Sporting Goods offers a meaningfully higher dividend yield (3.65% vs 0.00%).
- Dick's Sporting Goods grew revenue faster in its latest fiscal year (+28.06% vs +9.71%).
About Dick's Sporting Goods
DKS stock →DICK'S Sporting Goods, Inc., together with its subsidiaries, operates as an omni-channel sporting goods retailer primarily in the United States. It provides hardlines, including sporting goods equipment, fitness equipment, golf equipment, and fishing gear products; and apparel.
Consumer Discretionary · Other Specialty Stores · 31,600 employees
About Ulta Beauty
ULTA stock →Ulta Beauty, Inc. operates as a specialty beauty retailer in the United States, Mexico, and Kuwait.
Consumer Discretionary · Other Specialty Stores · 21,382 employees
DKS vs ULTA FAQ
Which is bigger, Dick's Sporting Goods or Ulta Beauty?
Ulta Beauty (ULTA) is larger, with a market capitalization of $24.17B compared with $13.28B for Dick's Sporting Goods (DKS).
Which stock has performed better over the past year, DKS or ULTA?
ULTA returned -0.28% over the past 12 months, compared with -40.73% for DKS (price return, excluding dividends). Past performance does not predict future results.
Which has the lower P/E ratio, DKS or ULTA?
DKS has the lower trailing P/E at 14.6, versus 20.6 for ULTA. A lower P/E is not by itself a sign of a better investment; it can reflect slower expected growth or higher risk.
Which pays a higher dividend, Dick's Sporting Goods or Ulta Beauty?
Dick's Sporting Goods pays a dividend yielding 3.65%, while Ulta Beauty does not currently pay a regular dividend.
Are Dick's Sporting Goods and Ulta Beauty in the same industry?
Yes. Both are classified in the Other Specialty Stores industry within the Consumer Discretionary sector.