JD.com (JD) vs Ulta Beauty (ULTA)
Head-to-head comparison of performance, valuation, growth, profitability and dividends. Prices delayed 15 minutes; data as of Oct 8, 2026.
Summary
Ulta Beauty (ULTA) has outperformed JD.com (JD) over the past year, losing 1.3% versus a loss of 22.5%. Over five years, ULTA leads with a +34.4% price change compared with -66.8% for JD. JD.com is the larger company by market cap ($36.50 billion vs $23.32 billion), about 1.6 times the size.
On valuation, JD.com trades at a lower forward P/E (6.4x vs 17.0x for Ulta Beauty). JD.com pays a dividend yielding 25.87%, while Ulta Beauty does not currently pay one. Ulta Beauty converts more of its revenue into profit, with a net margin of 9.3% versus 1.8%.
Summary generated from market data by MetaCap's automated system. Methodology
Relative performance
Percent change in share price from the first common trading day shown; excludes dividends.
Head-to-head
| Metric | JD | ULTA |
|---|---|---|
| Share price | $27.03 | $545.48 |
| Market cap | $36.50B | $23.32B |
| 1-day change | +2.00% | -0.33% |
| YTD return | -5.82% | -9.18% |
| 1-year return | -22.53% | -1.31% |
| 5-year return | -66.80% | +34.45% |
| P/E ratio (TTM) | 18.90 | 19.94 |
| Forward P/E | 6.45 | 17.00 |
| EPS (TTM) | $1.43 | $27.35 |
| Dividend yield | 25.87% | 0.00% |
| Annual dividend | $6.99 | $0.00 |
| Revenue (latest FY) | $187.20B | $12.39B |
| Revenue growth (YoY) | +17.91% | +9.71% |
| Net income (latest FY) | $3.31B | $1.15B |
| Gross margin | 16.04% | 39.10% |
| Operating margin | 0.21% | 12.37% |
| Net margin | 1.77% | 9.31% |
| 52-week high | $35.06 | $714.97 |
| 52-week low | $24.51 | $443.60 |
| Distance from 52-week high | -22.90% | -23.71% |
| Analyst consensus | strong_buy | buy |
| Avg. price target upside | +46.13% | +15.76% |
| Average volume | 7.33M | 580.18K |
| Shares outstanding | 1.35B | 42.76M |
| Employees | 900,000 | 21,382 |
| Sector | Consumer Discretionary | Consumer Discretionary |
| Industry | Other Specialty Stores | Other Specialty Stores |
Highlighted cells mark the higher value for growth, returns, margins and yield, and the lower value for P/E ratios. Highlighting is a mechanical comparison, not a recommendation.
Key differences
- ULTA has outperformed JD by 21.2 percentage points over the past year.
- JD.com offers a meaningfully higher dividend yield (25.87% vs 0.00%).
- Ulta Beauty is more profitable, keeping 9.3 cents of every revenue dollar as net income versus 1.8 cents for JD.com.
- JD.com grew revenue faster in its latest fiscal year (+17.91% vs +9.71%).
About JD.com
JD stock →JD.com, Inc. operates as a supply chain-based technology and service provider in the People's Republic of China and Europe.
Consumer Discretionary · Other Specialty Stores · 900,000 employees
About Ulta Beauty
ULTA stock →Ulta Beauty, Inc. operates as a specialty beauty retailer in the United States, Mexico, and Kuwait.
Consumer Discretionary · Other Specialty Stores · 21,382 employees
JD vs ULTA FAQ
Which is bigger, JD.com or Ulta Beauty?
JD.com (JD) is larger, with a market capitalization of $36.50B compared with $23.32B for Ulta Beauty (ULTA).
Which stock has performed better over the past year, JD or ULTA?
ULTA returned -1.31% over the past 12 months, compared with -22.53% for JD (price return, excluding dividends). Past performance does not predict future results.
Which has the lower P/E ratio, JD or ULTA?
JD has the lower trailing P/E at 18.9, versus 19.9 for ULTA. A lower P/E is not by itself a sign of a better investment; it can reflect slower expected growth or higher risk.
Which pays a higher dividend, JD.com or Ulta Beauty?
JD.com pays a dividend yielding 25.87%, while Ulta Beauty does not currently pay a regular dividend.
Are JD.com and Ulta Beauty in the same industry?
Yes. Both are classified in the Other Specialty Stores industry within the Consumer Discretionary sector.