Forrester Research (FORR) vs Upbound Group (UPBD)
Head-to-head comparison of performance, valuation, growth, profitability and dividends. Prices delayed 15 minutes; data as of Oct 8, 2026.
Summary
Forrester Research (FORR) has outperformed Upbound Group (UPBD) over the past year, gaining 29.9% versus a loss of 24.7%. Over five years, UPBD leads with a -70.5% price change compared with -78.4% for FORR. Upbound Group is the larger company by market cap ($910.6 million vs $211.1 million), about 4.3 times the size.
On valuation, Upbound Group trades at a lower forward P/E (3.4x vs 12.3x for Forrester Research). Upbound Group pays a dividend yielding 9.99%, while Forrester Research does not currently pay one.
Summary generated from market data by MetaCap's automated system. Methodology
Relative performance
Percent change in share price from the first common trading day shown; excludes dividends.
Head-to-head
| Metric | FORR | UPBD |
|---|---|---|
| Share price | $11.09 | $15.62 |
| Market cap | $211.14M | $910.64M |
| 1-day change | -1.20% | +1.69% |
| YTD return | +36.58% | -11.05% |
| 1-year return | +29.86% | -24.69% |
| 5-year return | -78.36% | -70.49% |
| P/E ratio (TTM) | — | 10.14 |
| Forward P/E | 12.25 | 3.38 |
| EPS (TTM) | $-2.27 | $1.54 |
| Dividend yield | 0.00% | 9.99% |
| Annual dividend | $0.00 | $1.56 |
| 52-week high | $12.75 | $23.98 |
| 52-week low | $4.88 | $14.98 |
| Distance from 52-week high | -13.02% | -34.86% |
| Analyst consensus | hold | strong_buy |
| Avg. price target upside | +8.21% | +79.77% |
| Average volume | 119.29K | 970.24K |
| Shares outstanding | 19.04M | 58.30M |
| Employees | 1,361 | 12,050 |
| Sector | Industrials | Technology |
| Industry | Consulting Services | Software - Application |
Highlighted cells mark the higher value for growth, returns, margins and yield, and the lower value for P/E ratios. Highlighting is a mechanical comparison, not a recommendation.
Key differences
- Upbound Group is about 4.3 times larger than Forrester Research by market value ($910.64M vs $211.14M).
- FORR has outperformed UPBD by 54.5 percentage points over the past year.
- Upbound Group offers a meaningfully higher dividend yield (9.99% vs 0.00%).
- The two companies sit in different sectors: Forrester Research in Industrials and Upbound Group in Technology.
About Forrester Research
FORR stock →Forrester Research, Inc. operates as an independent research and advisory company in the United States, Europe, the United Kingdom, Canada, Asia Pacific, and internationally.
Industrials · Consulting Services · 1,361 employees
About Upbound Group
UPBD stock →Upbound Group, Inc., a technology and data-driven company, provides financial solutions in the United States, Puerto Rico, and Mexico. It operates through four segments: Acima, Rent-A-Center, Brigit, and Mexico.
Technology · Software - Application · 12,050 employees
FORR vs UPBD FAQ
Which is bigger, Forrester Research or Upbound Group?
Upbound Group (UPBD) is larger, with a market capitalization of $910.64M compared with $211.14M for Forrester Research (FORR).
Which stock has performed better over the past year, FORR or UPBD?
FORR returned +29.86% over the past 12 months, compared with -24.69% for UPBD (price return, excluding dividends). Past performance does not predict future results.
Which pays a higher dividend, Forrester Research or Upbound Group?
Upbound Group pays a dividend yielding 9.99%, while Forrester Research does not currently pay a regular dividend.
Are Forrester Research and Upbound Group in the same industry?
No. Forrester Research is in the Industrials sector, while Upbound Group is in Technology.