Fox Factory (FOXF) vs Harley-Davidson (HOG)
Head-to-head comparison of performance, valuation, growth, profitability and dividends. Prices delayed 15 minutes; data as of Oct 7, 2026.
Summary
Harley-Davidson (HOG) has outperformed Fox Factory (FOXF) over the past year, gaining 0.3% versus a loss of 20.6%. Over five years, HOG leads with a -27.8% price change compared with -88.2% for FOXF. Harley-Davidson is the larger company by market cap ($2.80 billion vs $782.6 million), about 3.6 times the size.
On valuation, Fox Factory trades at a lower forward P/E (10.2x vs 13.5x for Harley-Davidson). Harley-Davidson pays a dividend yielding 2.73%, while Fox Factory does not currently pay one.
Summary generated from market data by MetaCap's automated system. Methodology
Relative performance
Percent change in share price from the first common trading day shown; excludes dividends.
Head-to-head
| Metric | FOXF | HOG |
|---|---|---|
| Share price | $18.62 | $26.95 |
| Market cap | $782.62M | $2.80B |
| 1-day change | -3.97% | +0.04% |
| YTD return | +8.83% | +31.58% |
| 1-year return | -20.63% | +0.30% |
| 5-year return | -88.16% | -27.77% |
| P/E ratio (TTM) | — | 14.81 |
| Forward P/E | 10.22 | 13.46 |
| EPS (TTM) | $-7.14 | $1.82 |
| Dividend yield | 0.00% | 2.73% |
| Annual dividend | $0.00 | $0.735 |
| 52-week high | $25.43 | $28.86 |
| 52-week low | $13.08 | $17.09 |
| Distance from 52-week high | -26.78% | -6.62% |
| Analyst consensus | — | buy |
| Avg. price target upside | — | +3.53% |
| Average volume | 534.50K | 2.13M |
| Shares outstanding | 42.03M | 104.07M |
| Employees | — | 5,500 |
| Sector | Consumer Discretionary | Consumer Discretionary |
| Industry | Motor Vehicles | Motor Vehicles |
Highlighted cells mark the higher value for growth, returns, margins and yield, and the lower value for P/E ratios. Highlighting is a mechanical comparison, not a recommendation.
Key differences
- Harley-Davidson is about 3.6 times larger than Fox Factory by market value ($2.80B vs $782.62M).
- HOG has outperformed FOXF by 20.9 percentage points over the past year.
- Harley-Davidson offers a meaningfully higher dividend yield (2.73% vs 0.00%).
About Harley-Davidson
HOG stock →Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally.
Consumer Discretionary · Motor Vehicles · 5,500 employees
FOXF vs HOG FAQ
Which is bigger, Fox Factory or Harley-Davidson?
Harley-Davidson (HOG) is larger, with a market capitalization of $2.80B compared with $782.62M for Fox Factory (FOXF).
Which stock has performed better over the past year, FOXF or HOG?
HOG returned +0.30% over the past 12 months, compared with -20.63% for FOXF (price return, excluding dividends). Past performance does not predict future results.
Which pays a higher dividend, Fox Factory or Harley-Davidson?
Harley-Davidson pays a dividend yielding 2.73%, while Fox Factory does not currently pay a regular dividend.
Are Fox Factory and Harley-Davidson in the same industry?
Yes. Both are classified in the Motor Vehicles industry within the Consumer Discretionary sector.