Harley-Davidson (HOG) vs LiveWire Group (LVWR)
Head-to-head comparison of performance, valuation, growth, profitability and dividends. Prices delayed 15 minutes; data as of Oct 8, 2026.
Summary
Harley-Davidson (HOG) has outperformed LiveWire Group (LVWR) over the past year, gaining 0.3% versus a loss of 66.1%. Over five years, HOG leads with a -27.8% price change compared with -83.8% for LVWR. Harley-Davidson is the larger company by market cap ($2.78 billion vs $302.0 million), about 9.2 times the size.
Harley-Davidson pays a dividend yielding 2.75%, while LiveWire Group does not currently pay one.
Summary generated from market data by MetaCap's automated system. Methodology
Relative performance
Percent change in share price from the first common trading day shown; excludes dividends.
Head-to-head
| Metric | HOG | LVWR |
|---|---|---|
| Share price | $26.75 | $1.47 |
| Market cap | $2.78B | $301.96M |
| 1-day change | -0.74% | -7.55% |
| YTD return | +31.53% | -64.03% |
| 1-year return | +0.26% | -66.10% |
| 5-year return | -27.77% | -83.76% |
| P/E ratio (TTM) | 14.70 | — |
| Forward P/E | 13.36 | — |
| EPS (TTM) | $1.82 | $-0.37 |
| Dividend yield | 2.75% | 0.00% |
| Annual dividend | $0.735 | $0.00 |
| Revenue (latest FY) | $4.47B | — |
| Revenue growth (YoY) | -13.76% | — |
| Net income (latest FY) | $338.74M | — |
| Gross margin | 38.71% | — |
| Operating margin | 8.64% | — |
| Net margin | 7.57% | — |
| 52-week high | $28.86 | $6.44 |
| 52-week low | $17.09 | $0.648 |
| Distance from 52-week high | -7.31% | -77.17% |
| Analyst consensus | buy | — |
| Avg. price target upside | +4.30% | — |
| Average volume | 2.13M | 4.20M |
| Shares outstanding | 104.07M | 205.41M |
| Employees | 5,500 | 151 |
| Sector | Consumer Discretionary | Consumer Discretionary |
| Industry | Motor Vehicles | Motor Vehicles |
Highlighted cells mark the higher value for growth, returns, margins and yield, and the lower value for P/E ratios. Highlighting is a mechanical comparison, not a recommendation.
Key differences
- Harley-Davidson is about 9.2 times larger than LiveWire Group by market value ($2.78B vs $301.96M).
- HOG has outperformed LVWR by 66.4 percentage points over the past year.
- Harley-Davidson offers a meaningfully higher dividend yield (2.75% vs 0.00%).
About Harley-Davidson
HOG stock →Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally.
Consumer Discretionary · Motor Vehicles · 5,500 employees
About LiveWire Group
LVWR stock →LiveWire Group, Inc. manufactures and sells electric motorcycles in the United States, Austria, and internationally.
Consumer Discretionary · Motor Vehicles · 151 employees
HOG vs LVWR FAQ
Which is bigger, Harley-Davidson or LiveWire Group?
Harley-Davidson (HOG) is larger, with a market capitalization of $2.78B compared with $301.96M for LiveWire Group (LVWR).
Which stock has performed better over the past year, HOG or LVWR?
HOG returned +0.26% over the past 12 months, compared with -66.10% for LVWR (price return, excluding dividends). Past performance does not predict future results.
Which pays a higher dividend, Harley-Davidson or LiveWire Group?
Harley-Davidson pays a dividend yielding 2.75%, while LiveWire Group does not currently pay a regular dividend.
Are Harley-Davidson and LiveWire Group in the same industry?
Yes. Both are classified in the Motor Vehicles industry within the Consumer Discretionary sector.