Harley-Davidson Inc. (HOG)
NYSE: HOGConsumer DiscretionaryMotor VehiclesUSD
At close: Oct 7, 4:00 PM ET · Delayed 15 min
After hours: 26.95 0.00%
HOG stock chart
Technical analysisKey statistics
All statistics- Market cap
- $2.80B
- P/E (TTM)
- 14.81
- Forward P/E
- 13.46
- EPS (TTM)
- $1.82
- Dividend yield
- 2.73% ($0.735)
- Ex-dividend date
- Sep 15, 2026
- 52-week range
- 17.09 – 28.86
- Day range
- 25.92 – 26.99
- Volume / Avg
- 2.09M / 2.13M
- Beta
- —
- Shares outstanding
- 104.07M
- Next earnings
- Nov 3, 2026
52-week range
HOG stock today
On Oct 7, HOG ended the session at $26.95, adding $0.01 (0.04%), versus the S&P 500's 0.22% decline. At this level, HOG sits near the top of its 52-week range of $17.09 to $28.86: 6.6% below the high, set on Sep 4, 2026 and 57.7% above the low. HOG is up 31.6% year to date, outperforming the S&P 500 (+14.0%). Over the past 12 months, the stock has gained 0.3%.
Harley-Davidson trades at 14.8x its trailing twelve-month earnings per share of $1.82. Its forward P/E of 13.5x is lower than the trailing multiple, which means analysts expect earnings to rise over the next year. Harley-Davidson's next earnings report is expected on Nov 3, 2026. Harley-Davidson pays an annual dividend of $0.735 per share, a 2.73% yield at the current price.
Summary generated from market data by MetaCap's automated system. Methodology
About Harley-Davidson
Company profileHarley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services.
- Sector
- Consumer Discretionary
- Industry
- Motor Vehicles
- CEO
- Mr. Arthur Francis Starrs III
- Headquarters
- Milwaukee, WI
- Employees
- 5,500
- Website
- harley-davidson.com
Analyst forecast
ForecastConsensus (15 analysts)
buy
Avg. price target
$27.90+3.53%
- Strong buy 0
- Buy 6
- Hold 7
- Sell 2
- Strong sell 0
Target range
Ratings and targets reflect third-party analyst opinions, not MetaCap recommendations.
Earnings
Earnings history- Next report
- Nov 3, 2026
- EPS estimate
- $0.43
Dividends
Dividend history- Annual dividend
- $0.735
- Dividend yield
- 2.73%
- Last payment
- $0.188
- Ex-dividend date
- Sep 15, 2026
HOG news
All HOG newsHarley-Davidson peers
Consumer Discretionary sector| Company | Price | % Chg | Market cap | Compare |
|---|---|---|---|---|
| FOXFFox Factory Holding Corp. | 18.62 | -3.97% | $782.62M | vs HOG |
| LVWRLiveWire Group Inc. | 1.59 | -2.45% | $326.61M | vs HOG |
| LKQLKQ Corporation | 22.03 | -1.61% | $5.57B | vs HOG |
| INEOINNEOVA Holdings Limited Class A | 0.5354 | -7.80% | $8.66M | vs HOG |
| LOBOLOBO TECHNOLOGIES LTD. Class A | 0.5199 | -1.53% | $7.51M | vs HOG |
| EZGOEZGO Technologies Ltd. | 0.9021 | +0.64% | $4.79M | vs HOG |
| CTNTCheetah Net Supply Chain Service Inc Class A | 2.80 | -5.08% | $3.73M | vs HOG |
Indexes, lists and sector
Appears in lists
Largest Consumer Discretionary stocks
Harley-Davidson stock FAQ
What is Harley-Davidson's stock price today?
HOG last traded at $26.95 as of Oct 7, 4:00 PM EDT, up 0.04% on the day. Prices are delayed at least 15 minutes.
Does Harley-Davidson pay a dividend?
Yes. Harley-Davidson pays $0.735 per share annually, a 2.73% yield. The most recent dividend of $0.188 had an ex-dividend date of Sep 15, 2026.
When is Harley-Davidson's next earnings date?
Harley-Davidson is expected to report earnings on Tuesday, November 3, 2026. Analysts expect EPS of $0.43.
What is HOG's P/E ratio?
HOG trades at a trailing P/E ratio of 14.81 and a forward P/E of 13.46.
Who is Harley-Davidson's CEO?
Mr. Arthur Francis Starrs III is the chief executive officer of Harley-Davidson Inc., which has about 5,500 employees.
Has HOG ever split its stock?
Yes. The most recent HOG stock split was a 2-for-1 split on Apr 10, 2000, one of 5 splits on record.
What is the HOG 52-week high?
The 52-week high for HOG is $28.86 and the 52-week low is $17.09. The stock is currently 6.6% below its high.