Gen Digital (GEN) vs HubSpot (HUBS)
Head-to-head comparison of performance, valuation, growth, profitability and dividends. Prices delayed 15 minutes; data as of Oct 8, 2026.
Summary
Gen Digital (GEN) has outperformed HubSpot (HUBS) over the past year, losing 18.0% versus a loss of 51.1%. Over five years, GEN leads with a -11.5% price change compared with -72.1% for HUBS. Gen Digital is the larger company by market cap ($13.66 billion vs $11.66 billion), about 1.2 times the size.
On valuation, Gen Digital trades at a lower forward P/E (6.9x vs 13.5x for HubSpot). Gen Digital pays a dividend yielding 2.19%, while HubSpot does not currently pay one. Gen Digital converts more of its revenue into profit, with a net margin of 19.5% versus 1.5%.
Summary generated from market data by MetaCap's automated system. Methodology
Relative performance
Percent change in share price from the first common trading day shown; excludes dividends.
Head-to-head
| Metric | GEN | HUBS |
|---|---|---|
| Share price | $22.82 | $227.86 |
| Market cap | $13.66B | $11.66B |
| 1-day change | +1.90% | +3.44% |
| YTD return | -17.65% | -45.11% |
| 1-year return | -17.99% | -51.09% |
| 5-year return | -11.50% | -72.15% |
| P/E ratio (TTM) | 13.34 | 81.38 |
| Forward P/E | 6.89 | 13.53 |
| EPS (TTM) | $1.71 | $2.80 |
| Dividend yield | 2.19% | 0.00% |
| Annual dividend | $0.50 | $0.00 |
| Revenue (latest FY) | $5.00B | $3.13B |
| Revenue growth (YoY) | +27.06% | +19.17% |
| Net income (latest FY) | $973.00M | $45.91M |
| Gross margin | 78.46% | 83.76% |
| Operating margin | 42.40% | 0.24% |
| Net margin | 19.46% | 1.47% |
| 52-week high | $31.65 | $497.96 |
| 52-week low | $17.78 | $169.63 |
| Distance from 52-week high | -27.91% | -54.24% |
| Analyst consensus | buy | buy |
| Avg. price target upside | +42.71% | +9.59% |
| Average volume | 7.51M | 1.75M |
| Shares outstanding | 598.59M | 51.19M |
| Employees | 3,900 | 9,016 |
| Sector | Technology | Technology |
| Industry | Computer Software: Prepackaged Software | Computer Software: Prepackaged Software |
Highlighted cells mark the higher value for growth, returns, margins and yield, and the lower value for P/E ratios. Highlighting is a mechanical comparison, not a recommendation.
Key differences
- GEN has outperformed HUBS by 33.1 percentage points over the past year.
- HubSpot trades at a higher earnings multiple (81.4x vs 13.3x trailing P/E).
- Gen Digital offers a meaningfully higher dividend yield (2.19% vs 0.00%).
- Gen Digital is more profitable, keeping 19.5 cents of every revenue dollar as net income versus 1.5 cents for HubSpot.
- Gen Digital grew revenue faster in its latest fiscal year (+27.06% vs +19.17%).
About Gen Digital
GEN stock →Gen Digital Inc. engages in the provision of cyber safety and trust-based solutions for individuals, families, and small businesses.
Technology · Computer Software: Prepackaged Software · 3,900 employees
About HubSpot
HUBS stock →HubSpot, Inc., together with its subsidiaries, provides a cloud-based customer relationship management (CRM) platform for businesses in the Americas, Europe, and the Asia Pacific. The company's CRM platform includes Marketing Hub, a toolset for marketing automation and email, social media, SEO, AEO, and reporting and analytics; Sales Hub offers email templates and tracking, conversations and live chat, meeting and call scheduling, lead and website visit alerts, lead scoring, sales automation, pipeline management, quoting, forecasting, and reporting; Service Hub, a service software designed to help businesses manage, respond, and connect with customers; and Content Hub that helps business with website pages, business blogging, video and podcast hosting, smart content, landing pages and forms, SEO recommendations, forms and lead flow, web analytics reporting, calls-to-action, and file manager.
Technology · Computer Software: Prepackaged Software · 9,016 employees
GEN vs HUBS FAQ
Which is bigger, Gen Digital or HubSpot?
Gen Digital (GEN) is larger, with a market capitalization of $13.66B compared with $11.66B for HubSpot (HUBS).
Which stock has performed better over the past year, GEN or HUBS?
GEN returned -17.99% over the past 12 months, compared with -51.09% for HUBS (price return, excluding dividends). Past performance does not predict future results.
Which has the lower P/E ratio, GEN or HUBS?
GEN has the lower trailing P/E at 13.3, versus 81.4 for HUBS. A lower P/E is not by itself a sign of a better investment; it can reflect slower expected growth or higher risk.
Which pays a higher dividend, Gen Digital or HubSpot?
Gen Digital pays a dividend yielding 2.19%, while HubSpot does not currently pay a regular dividend.
Are Gen Digital and HubSpot in the same industry?
Yes. Both are classified in the Computer Software: Prepackaged Software industry within the Technology sector.