Groupon (GRPN) vs Taboola.com (TBLA)
Head-to-head comparison of performance, valuation, growth, profitability and dividends. Prices delayed 15 minutes; data as of Oct 8, 2026.
Summary
Taboola.com (TBLA) has outperformed Groupon (GRPN) over the past year, gaining 2.5% versus a loss of 18.8%. Over five years, GRPN leads with a -21.2% price change compared with -62.6% for TBLA. Taboola.com is the larger company by market cap ($888.8 million vs $749.5 million), about 1.2 times the size.
On valuation, Taboola.com trades at a lower forward P/E (4.4x vs 7.8x for Groupon).
Summary generated from market data by MetaCap's automated system. Methodology
Relative performance
Percent change in share price from the first common trading day shown; excludes dividends.
Head-to-head
| Metric | GRPN | TBLA |
|---|---|---|
| Share price | $18.43 | $3.29 |
| Market cap | $749.46M | $888.81M |
| 1-day change | -2.18% | +1.86% |
| YTD return | +4.66% | -28.63% |
| 1-year return | -18.77% | +2.49% |
| 5-year return | -21.21% | -62.61% |
| P/E ratio (TTM) | — | 8.44 |
| Forward P/E | 7.84 | 4.36 |
| EPS (TTM) | $-3.12 | $0.39 |
| Dividend yield | 0.00% | 0.00% |
| Annual dividend | $0.00 | $0.00 |
| 52-week high | $29.90 | $5.71 |
| 52-week low | $9.17 | $2.84 |
| Distance from 52-week high | -38.36% | -42.38% |
| Analyst consensus | none | none |
| Avg. price target upside | +55.56% | +76.29% |
| Average volume | 1.30M | 2.42M |
| Shares outstanding | 40.67M | 252.12M |
| Employees | 1,734 | 2,000 |
| Sector | Consumer Discretionary | Technology |
| Industry | Advertising | Computer Software: Programming Data Processing |
Highlighted cells mark the higher value for growth, returns, margins and yield, and the lower value for P/E ratios. Highlighting is a mechanical comparison, not a recommendation.
Key differences
- TBLA has outperformed GRPN by 21.3 percentage points over the past year.
- The two companies sit in different sectors: Groupon in Consumer Discretionary and Taboola.com in Technology.
About Groupon
GRPN stock →Groupon, Inc. operates a marketplace that connects consumers to merchants by offering goods and services at a discount in North America and international.
Consumer Discretionary · Advertising · 1,734 employees
About Taboola.com
TBLA stock →Taboola.com Ltd., together with its subsidiaries, operates an artificial intelligence-based algorithmic engine platform in Israel, the United States, the United Kingdom, Germany, and internationally. It offers Taboola, which is a platform that partners with websites, devices, and mobile apps to recommend editorial content and advertisements on the open web.
Technology · Computer Software: Programming Data Processing · 2,000 employees
GRPN vs TBLA FAQ
Which is bigger, Groupon or Taboola.com?
Taboola.com (TBLA) is larger, with a market capitalization of $888.81M compared with $749.46M for Groupon (GRPN).
Which stock has performed better over the past year, GRPN or TBLA?
TBLA returned +2.49% over the past 12 months, compared with -18.77% for GRPN (price return, excluding dividends). Past performance does not predict future results.
Are Groupon and Taboola.com in the same industry?
No. Groupon is in the Consumer Discretionary sector, while Taboola.com is in Technology.