Hello Group (MOMO) vs Taboola.com (TBLA)
Head-to-head comparison of performance, valuation, growth, profitability and dividends. Prices delayed 15 minutes; data as of Oct 9, 2026.
Summary
Taboola.com (TBLA) has outperformed Hello Group (MOMO) over the past year, gaining 9.7% versus a loss of 35.7%. Over five years, TBLA leads with a -60.1% price change compared with -62.4% for MOMO. Taboola.com is the larger company by market cap ($932.0 million vs $678.0 million), about 1.4 times the size.
On valuation, Hello Group trades at a lower forward P/E (4.6x vs 4.6x for Taboola.com).
Summary generated from market data by MetaCap's automated system. Methodology
Relative performance
Percent change in share price from the first common trading day shown; excludes dividends.
Head-to-head
| Metric | MOMO | TBLA |
|---|---|---|
| Share price | $4.72 | $3.45 |
| Market cap | $677.96M | $932.04M |
| 1-day change | +0.85% | -1.71% |
| YTD return | -28.55% | -23.86% |
| 1-year return | -35.71% | +9.69% |
| 5-year return | -62.41% | -60.11% |
| P/E ratio (TTM) | 4.87 | 8.85 |
| Forward P/E | 4.56 | 4.57 |
| EPS (TTM) | $0.97 | $0.39 |
| Dividend yield | 0.00% | 0.00% |
| Annual dividend | $0.00 | $0.00 |
| 52-week high | $7.25 | $5.71 |
| 52-week low | $4.61 | $2.84 |
| Distance from 52-week high | -34.90% | -39.58% |
| Analyst consensus | none | none |
| Avg. price target upside | +64.62% | +68.12% |
| Average volume | 743.30K | 2.42M |
| Shares outstanding | 103.45M | 252.12M |
| Employees | 1,400 | 2,000 |
| Sector | Technology | Technology |
| Industry | Computer Software: Prepackaged Software | Computer Software: Programming Data Processing |
Highlighted cells mark the higher value for growth, returns, margins and yield, and the lower value for P/E ratios. Highlighting is a mechanical comparison, not a recommendation.
Key differences
- TBLA has outperformed MOMO by 45.4 percentage points over the past year.
- Taboola.com trades at a higher earnings multiple (8.8x vs 4.9x trailing P/E).
About Hello Group
MOMO stock →Hello Group Inc. provides mobile-based social and entertainment services in the People's Republic of China and internationally.
Technology · Computer Software: Prepackaged Software · 1,400 employees
About Taboola.com
TBLA stock →Taboola.com Ltd., together with its subsidiaries, operates an artificial intelligence-based algorithmic engine platform in Israel, the United States, the United Kingdom, Germany, and internationally. It offers Taboola, which is a platform that partners with websites, devices, and mobile apps to recommend editorial content and advertisements on the open web.
Technology · Computer Software: Programming Data Processing · 2,000 employees
MOMO vs TBLA FAQ
Which is bigger, Hello Group or Taboola.com?
Taboola.com (TBLA) is larger, with a market capitalization of $932.04M compared with $677.96M for Hello Group (MOMO).
Which stock has performed better over the past year, MOMO or TBLA?
TBLA returned +9.69% over the past 12 months, compared with -35.71% for MOMO (price return, excluding dividends). Past performance does not predict future results.
Which has the lower P/E ratio, MOMO or TBLA?
MOMO has the lower trailing P/E at 4.9, versus 8.8 for TBLA. A lower P/E is not by itself a sign of a better investment; it can reflect slower expected growth or higher risk.
Are Hello Group and Taboola.com in the same industry?
Both are in the Technology sector, but in different industries: Computer Software: Prepackaged Software for Hello Group and Computer Software: Programming Data Processing for Taboola.com.