NerdWallet (NRDS) vs Taboola.com (TBLA)
Head-to-head comparison of performance, valuation, growth, profitability and dividends. Prices delayed 15 minutes; data as of Oct 8, 2026.
Summary
Taboola.com (TBLA) has outperformed NerdWallet (NRDS) over the past year, gaining 2.5% versus a loss of 13.1%. Taboola.com is the larger company by market cap ($926.6 million vs $601.8 million), about 1.5 times the size. On valuation, NerdWallet trades at a lower forward P/E (4.2x vs 4.5x for Taboola.com).
Summary generated from market data by MetaCap's automated system. Methodology
Relative performance
Percent change in share price from the first common trading day shown; excludes dividends.
Head-to-head
| Metric | NRDS | TBLA |
|---|---|---|
| Share price | $9.42 | $3.43 |
| Market cap | $601.84M | $926.63M |
| 1-day change | +3.63% | +4.26% |
| YTD return | -32.95% | -28.63% |
| 1-year return | -13.15% | +2.49% |
| 5-year return | — | -62.61% |
| P/E ratio (TTM) | 10.46 | 8.79 |
| Forward P/E | 4.17 | 4.54 |
| EPS (TTM) | $0.90 | $0.39 |
| Dividend yield | 0.00% | 0.00% |
| Annual dividend | $0.00 | $0.00 |
| 52-week high | $16.24 | $5.71 |
| 52-week low | $7.33 | $2.84 |
| Distance from 52-week high | -42.03% | -39.93% |
| Analyst consensus | buy | none |
| Avg. price target upside | +22.15% | +69.10% |
| Average volume | 689.74K | 2.42M |
| Shares outstanding | 32.24M | 252.12M |
| Employees | 650 | 2,000 |
| Sector | Technology | Technology |
| Industry | EDP Services | Computer Software: Programming Data Processing |
Highlighted cells mark the higher value for growth, returns, margins and yield, and the lower value for P/E ratios. Highlighting is a mechanical comparison, not a recommendation.
Key differences
- TBLA has outperformed NRDS by 15.6 percentage points over the past year.
About NerdWallet
NRDS stock →NerdWallet, Inc. operates a digital platform that provides financial guidance to consumers and small and mid-sized businesses (SMB) in the United States, the United Kingdom, Australia, and Canada.
Technology · EDP Services · 650 employees
About Taboola.com
TBLA stock →Taboola.com Ltd., together with its subsidiaries, operates an artificial intelligence-based algorithmic engine platform in Israel, the United States, the United Kingdom, Germany, and internationally. It offers Taboola, which is a platform that partners with websites, devices, and mobile apps to recommend editorial content and advertisements on the open web.
Technology · Computer Software: Programming Data Processing · 2,000 employees
NRDS vs TBLA FAQ
Which is bigger, NerdWallet or Taboola.com?
Taboola.com (TBLA) is larger, with a market capitalization of $926.63M compared with $601.84M for NerdWallet (NRDS).
Which stock has performed better over the past year, NRDS or TBLA?
TBLA returned +2.49% over the past 12 months, compared with -13.15% for NRDS (price return, excluding dividends). Past performance does not predict future results.
Which has the lower P/E ratio, NRDS or TBLA?
TBLA has the lower trailing P/E at 8.8, versus 10.5 for NRDS. A lower P/E is not by itself a sign of a better investment; it can reflect slower expected growth or higher risk.
Are NerdWallet and Taboola.com in the same industry?
Both are in the Technology sector, but in different industries: EDP Services for NerdWallet and Computer Software: Programming Data Processing for Taboola.com.