Hasbro (HAS) vs Mattel (MAT)
Head-to-head comparison of performance, valuation, growth, profitability and dividends. Prices delayed 15 minutes; data as of Oct 7, 2026.
Summary
Hasbro (HAS) has outperformed Mattel (MAT) over the past year, gaining 21.3% versus a loss of 9.1%. Over five years, HAS leads with a -1.9% price change compared with -16.7% for MAT. Hasbro is the larger company by market cap ($12.80 billion vs $4.68 billion), about 2.7 times the size.
On valuation, Mattel trades at a lower forward P/E (10.3x vs 14.0x for Hasbro). Hasbro pays a dividend yielding 3.09%, while Mattel does not currently pay one. Mattel converts more of its revenue into profit, with a net margin of 7.4% versus -6.0%.
Summary generated from market data by MetaCap's automated system. Methodology
Relative performance
Percent change in share price from the first common trading day shown; excludes dividends.
Head-to-head
| Metric | HAS | MAT |
|---|---|---|
| Share price | $90.75 | $16.37 |
| Market cap | $12.80B | $4.68B |
| 1-day change | -0.31% | +2.76% |
| YTD return | +10.67% | -17.49% |
| 1-year return | +21.27% | -9.06% |
| 5-year return | -1.86% | -16.73% |
| P/E ratio (TTM) | 16.23 | 12.04 |
| Forward P/E | 13.96 | 10.34 |
| EPS (TTM) | $5.59 | $1.36 |
| Dividend yield | 3.09% | 0.00% |
| Annual dividend | $2.80 | $0.00 |
| Revenue (latest FY) | $5.37B | $5.35B |
| Revenue growth (YoY) | +13.06% | -0.59% |
| Net income (latest FY) | $-322.40M | $397.58M |
| Gross margin | 75.84% | 48.73% |
| Operating margin | 0.21% | 10.22% |
| Net margin | -6.01% | 7.43% |
| 52-week high | $106.98 | $22.48 |
| 52-week low | $69.50 | $12.40 |
| Distance from 52-week high | -15.17% | -27.18% |
| Analyst consensus | strong_buy | buy |
| Avg. price target upside | +21.90% | +11.00% |
| Average volume | 1.89M | 5.33M |
| Shares outstanding | 141.04M | 285.70M |
| Employees | 4,520 | 31,000 |
| Sector | Consumer Discretionary | Consumer Discretionary |
| Industry | Recreational Games/Products/Toys | Recreational Games/Products/Toys |
Highlighted cells mark the higher value for growth, returns, margins and yield, and the lower value for P/E ratios. Highlighting is a mechanical comparison, not a recommendation.
Key differences
- Hasbro is about 2.7 times larger than Mattel by market value ($12.80B vs $4.68B).
- HAS has outperformed MAT by 30.3 percentage points over the past year.
- Hasbro trades at a higher earnings multiple (16.2x vs 12.0x trailing P/E).
- Hasbro offers a meaningfully higher dividend yield (3.09% vs 0.00%).
- Mattel is more profitable, keeping 7.4 cents of every revenue dollar as net income versus -6.0 cents for Hasbro.
- Hasbro grew revenue faster in its latest fiscal year (+13.06% vs -0.59%).
About Hasbro
HAS stock →Hasbro, Inc. operates as a toy and game company in the United States, Europe, Canada, Mexico, Latin America, Australia, China, and Hong Kong.
Consumer Discretionary · Recreational Games/Products/Toys · 4,520 employees
About Mattel
MAT stock →Mattel, Inc., a play and family entertainment company, designs, manufactures, markets, and sells toys, games, and other products in North America, Europe, the Middle East, Africa, Latin America, and the Asia Pacific. The company offers dolls and accessories, books, content, and lifestyle products for children under the Barbie, American Girl, Disney Princess, Disney Frozen, Monster High, Polly Pocket, and KPop Demon Hunters brands; die-cast vehicles, tracks, playsets, and accessories for kids, adults, and collectors under the Hot Wheels, Hot Wheels Monster Trucks, Hot Wheels RC, Matchbox, and Matchbox, and Cars brands; and infant, toddler, and preschool products comprising toys, content, live events, and other consumer products under the Fisher-Price, Little People, Thomas & Friends, and Power Wheels brands.
Consumer Discretionary · Recreational Games/Products/Toys · 31,000 employees
HAS vs MAT FAQ
Which is bigger, Hasbro or Mattel?
Hasbro (HAS) is larger, with a market capitalization of $12.80B compared with $4.68B for Mattel (MAT).
Which stock has performed better over the past year, HAS or MAT?
HAS returned +21.27% over the past 12 months, compared with -9.06% for MAT (price return, excluding dividends). Past performance does not predict future results.
Which has the lower P/E ratio, HAS or MAT?
MAT has the lower trailing P/E at 12.0, versus 16.2 for HAS. A lower P/E is not by itself a sign of a better investment; it can reflect slower expected growth or higher risk.
Which pays a higher dividend, Hasbro or Mattel?
Hasbro pays a dividend yielding 3.09%, while Mattel does not currently pay a regular dividend.
Are Hasbro and Mattel in the same industry?
Yes. Both are classified in the Recreational Games/Products/Toys industry within the Consumer Discretionary sector.