Ibotta (IBTA) vs PubMatic (PUBM)
Head-to-head comparison of performance, valuation, growth, profitability and dividends. Prices delayed 15 minutes; data as of Oct 8, 2026.
Summary
PubMatic (PUBM) has outperformed Ibotta (IBTA) over the past year, gaining 124.5% versus a gain of 38.0%. Ibotta is the larger company by market cap ($964.6 million vs $845.9 million), about 1.1 times the size. On valuation, Ibotta trades at a lower forward P/E (22.1x vs 22.8x for PubMatic).
Summary generated from market data by MetaCap's automated system. Methodology
Relative performance
Percent change in share price from the first common trading day shown; excludes dividends.
Head-to-head
| Metric | IBTA | PUBM |
|---|---|---|
| Share price | $41.53 | $18.57 |
| Market cap | $964.58M | $845.86M |
| 1-day change | +1.39% | +1.20% |
| YTD return | +82.71% | +109.36% |
| 1-year return | +38.02% | +124.55% |
| 5-year return | — | -36.27% |
| Forward P/E | 22.05 | 22.83 |
| EPS (TTM) | $-0.47 | $-0.29 |
| Dividend yield | 0.00% | 0.00% |
| Annual dividend | $0.00 | $0.00 |
| 52-week high | $43.43 | $19.48 |
| 52-week low | $19.10 | $6.15 |
| Distance from 52-week high | -4.37% | -4.67% |
| Analyst consensus | hold | buy |
| Avg. price target upside | -12.98% | +13.09% |
| Average volume | 233.01K | 677.77K |
| Shares outstanding | 20.15M | 37.30M |
| Employees | 800 | 1,030 |
| Sector | Consumer Discretionary | Technology |
| Industry | Advertising | Computer Software: Programming Data Processing |
Highlighted cells mark the higher value for growth, returns, margins and yield, and the lower value for P/E ratios. Highlighting is a mechanical comparison, not a recommendation.
Key differences
- PUBM has outperformed IBTA by 86.5 percentage points over the past year.
- The two companies sit in different sectors: Ibotta in Consumer Discretionary and PubMatic in Technology.
About Ibotta
IBTA stock →Ibotta, Inc., a technology company, provides digital promotion services to clients in the United States. The company sources digital promotions from its clients primarily consumer packaged goods brands and distributes these promotions to consumers through its network of publishers enabled by Ibotta Performance Network (IPN), a technology platform.
Consumer Discretionary · Advertising · 800 employees
About PubMatic
PUBM stock →PubMatic, Inc., a technology company, engages in the provision of a cloud infrastructure platform that enables real time programmatic advertising transactions for digital content creators, advertisers, agencies, agency trading desks, and demand side platforms worldwide. Its PubMatic SSP, a sell side platform for the purchase and sale of digital advertising inventory for publishers and buyers.
Technology · Computer Software: Programming Data Processing · 1,030 employees
IBTA vs PUBM FAQ
Which is bigger, Ibotta or PubMatic?
Ibotta (IBTA) is larger, with a market capitalization of $964.58M compared with $845.86M for PubMatic (PUBM).
Which stock has performed better over the past year, IBTA or PUBM?
PUBM returned +124.55% over the past 12 months, compared with +38.02% for IBTA (price return, excluding dividends). Past performance does not predict future results.
Are Ibotta and PubMatic in the same industry?
No. Ibotta is in the Consumer Discretionary sector, while PubMatic is in Technology.