Intuit (INTU) vs ServiceNow (NOW)
Head-to-head comparison of performance, valuation, growth, profitability and dividends. Prices delayed 15 minutes; data as of Oct 8, 2026.
Summary
ServiceNow (NOW) has outperformed Intuit (INTU) over the past year, losing 23.8% versus a loss of 54.8%. Over five years, NOW leads with a +3.9% price change compared with -46.2% for INTU. ServiceNow is the larger company by market cap ($142.54 billion vs $79.43 billion), about 1.8 times the size.
On valuation, Intuit trades at a lower forward P/E (11.0x vs 27.5x for ServiceNow). Intuit pays a dividend yielding 1.61%, while ServiceNow does not currently pay one. Intuit converts more of its revenue into profit, with a net margin of 21.3% versus 13.2%.
Summary generated from market data by MetaCap's automated system. Methodology
Relative performance
Percent change in share price from the first common trading day shown; excludes dividends.
Head-to-head
| Metric | INTU | NOW |
|---|---|---|
| Share price | $297.24 | $137.87 |
| Market cap | $79.43B | $142.54B |
| 1-day change | +2.56% | -0.07% |
| YTD return | -55.13% | -10.00% |
| 1-year return | -54.83% | -23.76% |
| 5-year return | -46.17% | +3.95% |
| P/E ratio (TTM) | 17.61 | 86.17 |
| Forward P/E | 10.98 | 27.54 |
| EPS (TTM) | $16.88 | $1.60 |
| Dividend yield | 1.61% | 0.00% |
| Annual dividend | $4.80 | $0.00 |
| Revenue (latest FY) | $21.45B | $13.28B |
| Revenue growth (YoY) | +13.90% | +20.88% |
| Net income (latest FY) | $4.57B | $1.75B |
| Gross margin | — | 77.53% |
| Operating margin | 27.43% | 13.74% |
| Net margin | 21.29% | 13.16% |
| 52-week high | $689.17 | $192.97 |
| 52-week low | $252.84 | $81.24 |
| Distance from 52-week high | -56.87% | -28.55% |
| Analyst consensus | buy | strong_buy |
| Avg. price target upside | +36.46% | +6.43% |
| Average volume | 3.90M | 17.92M |
| Shares outstanding | 267.24M | 1.03B |
| Employees | 18,600 | 29,187 |
| Sector | Technology | Technology |
| Industry | Computer Software: Prepackaged Software | Computer Software: Prepackaged Software |
Highlighted cells mark the higher value for growth, returns, margins and yield, and the lower value for P/E ratios. Highlighting is a mechanical comparison, not a recommendation.
Key differences
- NOW has outperformed INTU by 31.1 percentage points over the past year.
- ServiceNow trades at a higher earnings multiple (86.2x vs 17.6x trailing P/E).
- Intuit offers a meaningfully higher dividend yield (1.61% vs 0.00%).
- Intuit is more profitable, keeping 21.3 cents of every revenue dollar as net income versus 13.2 cents for ServiceNow.
- ServiceNow grew revenue faster in its latest fiscal year (+20.88% vs +13.90%).
About Intuit
INTU stock →Intuit Inc. provides financial management, payments and capital, compliance, and marketing products and services in the United States.
Technology · Computer Software: Prepackaged Software · 18,600 employees
About ServiceNow
NOW stock →ServiceNow, Inc. provides cloud-based solution for digital workflows in the North America, Brazil, Europe, the Middle East and Africa, Asia Pacific, and internationally.
Technology · Computer Software: Prepackaged Software · 29,187 employees
INTU vs NOW FAQ
Which is bigger, Intuit or ServiceNow?
ServiceNow (NOW) is larger, with a market capitalization of $142.54B compared with $79.43B for Intuit (INTU).
Which stock has performed better over the past year, INTU or NOW?
NOW returned -23.76% over the past 12 months, compared with -54.83% for INTU (price return, excluding dividends). Past performance does not predict future results.
Which has the lower P/E ratio, INTU or NOW?
INTU has the lower trailing P/E at 17.6, versus 86.2 for NOW. A lower P/E is not by itself a sign of a better investment; it can reflect slower expected growth or higher risk.
Which pays a higher dividend, Intuit or ServiceNow?
Intuit pays a dividend yielding 1.61%, while ServiceNow does not currently pay a regular dividend.
Are Intuit and ServiceNow in the same industry?
Yes. Both are classified in the Computer Software: Prepackaged Software industry within the Technology sector.