CarMax (KMX) vs Rush Enterprises (RUSHB)
Head-to-head comparison of performance, valuation, growth, profitability and dividends. Prices delayed 15 minutes; data as of Oct 8, 2026.
Summary
Rush Enterprises (RUSHB) has outperformed CarMax (KMX) over the past year, gaining 53.7% versus a gain of 18.8%. Over five years, RUSHB leads with a +160.5% price change compared with -61.0% for KMX. CarMax is the larger company by market cap ($7.56 billion vs $6.45 billion), about 1.2 times the size.
On valuation, Rush Enterprises trades at a lower trailing P/E (25.0x vs 25.3x for CarMax). Rush Enterprises pays a dividend yielding 0.92%, while CarMax does not currently pay one. Rush Enterprises converts more of its revenue into profit, with a net margin of 3.5% versus 1.0%.
Summary generated from market data by MetaCap's automated system. Methodology
Relative performance
Percent change in share price from the first common trading day shown; excludes dividends.
Head-to-head
| Metric | KMX | RUSHB |
|---|---|---|
| Share price | $53.28 | $55.27 |
| Market cap | $7.56B | $6.45B |
| 1-day change | -3.64% | -2.25% |
| YTD return | +37.89% | +47.36% |
| 1-year return | +18.77% | +53.67% |
| 5-year return | -61.05% | +160.49% |
| P/E ratio (TTM) | 25.25 | 25.01 |
| Forward P/E | 14.94 | — |
| EPS (TTM) | $2.11 | $2.21 |
| Dividend yield | 0.00% | 0.92% |
| Annual dividend | $0.00 | $0.507 |
| Revenue (latest FY) | $25.88B | $7.43B |
| Revenue growth (YoY) | -1.79% | -4.75% |
| Net income (latest FY) | $247.29M | $263.78M |
| Gross margin | 10.84% | 19.65% |
| Operating margin | — | 5.30% |
| Net margin | 0.96% | 3.55% |
| 52-week high | $65.28 | $57.38 |
| 52-week low | $30.26 | $31.81 |
| Distance from 52-week high | -18.38% | -3.68% |
| Analyst consensus | hold | — |
| Avg. price target upside | +17.53% | — |
| Average volume | 2.56M | 159.24K |
| Shares outstanding | 141.94M | 25.02M |
| Employees | 28,000 | 7,858 |
| Sector | Consumer Discretionary | Consumer Discretionary |
| Industry | Retail-Auto Dealers and Gas Stations | Retail-Auto Dealers and Gas Stations |
Highlighted cells mark the higher value for growth, returns, margins and yield, and the lower value for P/E ratios. Highlighting is a mechanical comparison, not a recommendation.
Key differences
- RUSHB has outperformed KMX by 34.9 percentage points over the past year.
About CarMax
KMX stock →CarMax, Inc., through its subsidiaries, operates as a retailer of used vehicles and related products in the United States. The company operates in two segments: CarMax Sales Operations and CarMax Auto Finance.
Consumer Discretionary · Retail-Auto Dealers and Gas Stations · 28,000 employees
About Rush Enterprises
RUSHB stock →Rush Enterprises, Inc., through its subsidiaries, operates as an integrated retailer of commercial vehicles and related services in the United States and Canada. The company operates a network of commercial vehicle dealerships under the Rush Truck Centers name.
Consumer Discretionary · Retail-Auto Dealers and Gas Stations · 7,858 employees
KMX vs RUSHB FAQ
Which is bigger, CarMax or Rush Enterprises?
CarMax (KMX) is larger, with a market capitalization of $7.56B compared with $6.45B for Rush Enterprises (RUSHB).
Which stock has performed better over the past year, KMX or RUSHB?
RUSHB returned +53.67% over the past 12 months, compared with +18.77% for KMX (price return, excluding dividends). Past performance does not predict future results.
Which has the lower P/E ratio, KMX or RUSHB?
RUSHB has the lower trailing P/E at 25.0, versus 25.3 for KMX. A lower P/E is not by itself a sign of a better investment; it can reflect slower expected growth or higher risk.
Which pays a higher dividend, CarMax or Rush Enterprises?
Rush Enterprises pays a dividend yielding 0.92%, while CarMax does not currently pay a regular dividend.
Are CarMax and Rush Enterprises in the same industry?
Yes. Both are classified in the Retail-Auto Dealers and Gas Stations industry within the Consumer Discretionary sector.