CarMax (KMX) vs Rush Enterprises (RUSHA)
Head-to-head comparison of performance, valuation, growth, profitability and dividends. Prices delayed 15 minutes; data as of Oct 8, 2026.
Summary
Rush Enterprises (RUSHA) has outperformed CarMax (KMX) over the past year, gaining 36.3% versus a gain of 18.8%. Over five years, RUSHA leads with a +112.6% price change compared with -61.0% for KMX. CarMax is the larger company by market cap ($7.52 billion vs $5.24 billion), about 1.4 times the size.
On valuation, Rush Enterprises trades at a lower forward P/E (14.7x vs 14.8x for CarMax). Rush Enterprises pays a dividend yielding 1.13%, while CarMax does not currently pay one. Rush Enterprises converts more of its revenue into profit, with a net margin of 3.5% versus 1.0%.
Summary generated from market data by MetaCap's automated system. Methodology
Relative performance
Percent change in share price from the first common trading day shown; excludes dividends.
Head-to-head
| Metric | KMX | RUSHA |
|---|---|---|
| Share price | $52.96 | $44.89 |
| Market cap | $7.52B | $5.24B |
| 1-day change | -0.60% | -0.53% |
| YTD return | +37.89% | +25.50% |
| 1-year return | +18.77% | +36.26% |
| 5-year return | -61.05% | +112.57% |
| P/E ratio (TTM) | 25.10 | 20.31 |
| Forward P/E | 14.85 | 14.70 |
| EPS (TTM) | $2.11 | $2.21 |
| Dividend yield | 0.00% | 1.13% |
| Annual dividend | $0.00 | $0.507 |
| Revenue (latest FY) | $25.88B | $7.43B |
| Revenue growth (YoY) | -1.79% | -4.75% |
| Net income (latest FY) | $247.29M | $263.78M |
| Gross margin | 10.84% | 19.65% |
| Operating margin | — | 5.30% |
| Net margin | 0.96% | 3.55% |
| 52-week high | $65.28 | $55.74 |
| 52-week low | $30.26 | $30.45 |
| Distance from 52-week high | -18.87% | -19.47% |
| Analyst consensus | hold | strong_buy |
| Avg. price target upside | +18.24% | +31.05% |
| Average volume | 2.57M | 673.02K |
| Shares outstanding | 141.94M | 91.71M |
| Employees | 28,000 | 7,858 |
| Sector | Consumer Discretionary | Consumer Discretionary |
| Industry | Retail-Auto Dealers and Gas Stations | Retail-Auto Dealers and Gas Stations |
Highlighted cells mark the higher value for growth, returns, margins and yield, and the lower value for P/E ratios. Highlighting is a mechanical comparison, not a recommendation.
Key differences
- RUSHA has outperformed KMX by 17.5 percentage points over the past year.
- Rush Enterprises offers a meaningfully higher dividend yield (1.13% vs 0.00%).
About CarMax
KMX stock →CarMax, Inc., through its subsidiaries, operates as a retailer of used vehicles and related products in the United States. The company operates in two segments: CarMax Sales Operations and CarMax Auto Finance.
Consumer Discretionary · Retail-Auto Dealers and Gas Stations · 28,000 employees
About Rush Enterprises
RUSHA stock →Rush Enterprises, Inc., through its subsidiaries, operates as an integrated retailer of commercial vehicles and related services in the United States and Canada. The company operates a network of commercial vehicle dealerships under the Rush Truck Centers name.
Consumer Discretionary · Retail-Auto Dealers and Gas Stations · 7,858 employees
KMX vs RUSHA FAQ
Which is bigger, CarMax or Rush Enterprises?
CarMax (KMX) is larger, with a market capitalization of $7.52B compared with $5.24B for Rush Enterprises (RUSHA).
Which stock has performed better over the past year, KMX or RUSHA?
RUSHA returned +36.26% over the past 12 months, compared with +18.77% for KMX (price return, excluding dividends). Past performance does not predict future results.
Which has the lower P/E ratio, KMX or RUSHA?
RUSHA has the lower trailing P/E at 20.3, versus 25.1 for KMX. A lower P/E is not by itself a sign of a better investment; it can reflect slower expected growth or higher risk.
Which pays a higher dividend, CarMax or Rush Enterprises?
Rush Enterprises pays a dividend yielding 1.13%, while CarMax does not currently pay a regular dividend.
Are CarMax and Rush Enterprises in the same industry?
Yes. Both are classified in the Retail-Auto Dealers and Gas Stations industry within the Consumer Discretionary sector.