NIQ Global Intelligence (NIQ) vs RUM Group (RUM)
Head-to-head comparison of performance, valuation, growth, profitability and dividends. Prices delayed 15 minutes; data as of Oct 8, 2026.
Summary
NIQ Global Intelligence (NIQ) has outperformed RUM Group (RUM) over the past year, gaining 13.5% versus a loss of 4.4%. NIQ Global Intelligence is the larger company by market cap ($5.28 billion vs $2.80 billion), about 1.9 times the size. NIQ Global Intelligence converts more of its revenue into profit, with a net margin of -8.4% versus -81.3%.
Summary generated from market data by MetaCap's automated system. Methodology
Relative performance
Percent change in share price from the first common trading day shown; excludes dividends.
Head-to-head
| Metric | NIQ | RUM |
|---|---|---|
| Share price | $17.91 | $7.00 |
| Market cap | $5.28B | $2.80B |
| 1-day change | +5.41% | -6.91% |
| YTD return | +3.03% | +18.99% |
| 1-year return | +13.49% | -4.45% |
| 5-year return | — | -22.71% |
| Forward P/E | 13.88 | — |
| EPS (TTM) | $-1.22 | $-0.59 |
| Dividend yield | 0.00% | 0.00% |
| Annual dividend | $0.00 | $0.00 |
| Revenue (latest FY) | $4.20B | $100.62M |
| Revenue growth (YoY) | +5.68% | +5.38% |
| Net income (latest FY) | $-353.30M | $-81.83M |
| Gross margin | 55.65% | -6.72% |
| Operating margin | 2.03% | -125.87% |
| Net margin | -8.42% | -81.32% |
| 52-week high | $19.69 | $10.60 |
| 52-week low | $7.93 | $4.62 |
| Distance from 52-week high | -9.04% | -33.93% |
| Analyst consensus | none | buy |
| Avg. price target upside | +9.94% | +235.71% |
| Average volume | 1.51M | 4.22M |
| Shares outstanding | 294.96M | 276.33M |
| Employees | — | 156 |
| Sector | Technology | Technology |
| Industry | Computer Software: Programming Data Processing | Computer Software: Programming Data Processing |
Highlighted cells mark the higher value for growth, returns, margins and yield, and the lower value for P/E ratios. Highlighting is a mechanical comparison, not a recommendation.
Key differences
- NIQ has outperformed RUM by 17.9 percentage points over the past year.
- NIQ Global Intelligence is more profitable, keeping -8.4 cents of every revenue dollar as net income versus -81.3 cents for RUM Group.
About RUM Group
RUM stock →RUM Group Inc. engages in the online video platform, and cloud and artificial intelligence infrastructure businesses in the United States, Canada, El Salvador, and internationally.
Technology · Computer Software: Programming Data Processing · 156 employees
NIQ vs RUM FAQ
Which is bigger, NIQ Global Intelligence or RUM Group?
NIQ Global Intelligence (NIQ) is larger, with a market capitalization of $5.28B compared with $2.80B for RUM Group (RUM).
Which stock has performed better over the past year, NIQ or RUM?
NIQ returned +13.49% over the past 12 months, compared with -4.45% for RUM (price return, excluding dividends). Past performance does not predict future results.
Are NIQ Global Intelligence and RUM Group in the same industry?
Yes. Both are classified in the Computer Software: Programming Data Processing industry within the Technology sector.