Primerica (PRI) vs Prudential Financial (PRU)
Head-to-head comparison of performance, valuation, growth, profitability and dividends. Prices delayed 15 minutes; data as of Oct 8, 2026.
Summary
Prudential Financial (PRU) has outperformed Primerica (PRI) over the past year, gaining 8.3% versus a gain of 0.2%. Over five years, PRI leads with a +64.0% price change compared with +1.6% for PRU. Prudential Financial is the larger company by market cap ($38.76 billion vs $8.41 billion), about 4.6 times the size, while Primerica is growing revenue faster (+6.6% vs -13.7%).
On valuation, Prudential Financial trades at a lower forward P/E (7.6x vs 10.1x for Primerica). Prudential Financial offers the higher dividend yield (4.89% vs 1.70%). Primerica converts more of its revenue into profit, with a net margin of 22.8% versus 5.9%.
Summary generated from market data by MetaCap's automated system. Methodology
Relative performance
Percent change in share price from the first common trading day shown; excludes dividends.
Head-to-head
| Metric | PRI | PRU |
|---|---|---|
| Share price | $273.41 | $112.36 |
| Market cap | $8.41B | $38.76B |
| 1-day change | -2.05% | -1.04% |
| YTD return | +5.83% | -0.46% |
| 1-year return | +0.17% | +8.34% |
| 5-year return | +64.02% | +1.60% |
| P/E ratio (TTM) | 10.98 | 10.28 |
| Forward P/E | 10.06 | 7.56 |
| EPS (TTM) | $24.90 | $10.93 |
| Dividend yield | 1.70% | 4.89% |
| Annual dividend | $4.64 | $5.50 |
| Revenue (latest FY) | $3.29B | $60.77B |
| Revenue growth (YoY) | +6.56% | -13.68% |
| Net income (latest FY) | $751.23M | $3.58B |
| Net margin | 22.82% | 5.88% |
| 52-week high | $327.28 | $127.72 |
| 52-week low | $230.09 | $91.89 |
| Distance from 52-week high | -16.46% | -12.03% |
| Analyst consensus | buy | hold |
| Avg. price target upside | +18.69% | +1.17% |
| Average volume | 185.08K | 1.71M |
| Shares outstanding | 30.78M | 345.00M |
| Employees | 2,301 | 36,607 |
| Sector | Finance | Finance |
| Industry | Life Insurance | Life Insurance |
Highlighted cells mark the higher value for growth, returns, margins and yield, and the lower value for P/E ratios. Highlighting is a mechanical comparison, not a recommendation.
Key differences
- Prudential Financial is about 4.6 times larger than Primerica by market value ($38.76B vs $8.41B).
- Prudential Financial offers a meaningfully higher dividend yield (4.89% vs 1.70%).
- Primerica is more profitable, keeping 22.8 cents of every revenue dollar as net income versus 5.9 cents for Prudential Financial.
- Primerica grew revenue faster in its latest fiscal year (+6.56% vs -13.68%).
About Primerica
PRI stock →Primerica, Inc., together with its subsidiaries, provides financial products and services to middle-income households in the United States and Canada. It operates in three segments: Term Life Insurance; Investment and Savings Products; and Corporate and Other Distributed Products.
Finance · Life Insurance · 2,301 employees
About Prudential Financial
PRU stock →Prudential Financial, Inc., together with its subsidiaries, provides financial products and services in the United States, Japan and internationally. It operates through PGIM, Retirement Strategies, Group Insurance, Individual Life, and International Businesses segments.
Finance · Life Insurance · 36,607 employees
PRI vs PRU FAQ
Which is bigger, Primerica or Prudential Financial?
Prudential Financial (PRU) is larger, with a market capitalization of $38.76B compared with $8.41B for Primerica (PRI).
Which stock has performed better over the past year, PRI or PRU?
PRU returned +8.34% over the past 12 months, compared with +0.17% for PRI (price return, excluding dividends). Past performance does not predict future results.
Which has the lower P/E ratio, PRI or PRU?
PRU has the lower trailing P/E at 10.3, versus 11.0 for PRI. A lower P/E is not by itself a sign of a better investment; it can reflect slower expected growth or higher risk.
Which pays a higher dividend, Primerica or Prudential Financial?
Prudential Financial has the higher yield at 4.89%, compared with 1.70% for Primerica.
Are Primerica and Prudential Financial in the same industry?
Yes. Both are classified in the Life Insurance industry within the Finance sector.