Similarweb (SMWB) vs Taboola.com (TBLA)
Head-to-head comparison of performance, valuation, growth, profitability and dividends. Prices delayed 15 minutes; data as of Oct 10, 2026.
Summary
Taboola.com (TBLA) has outperformed Similarweb (SMWB) over the past year, gaining 8.5% versus a gain of 0.1%. Over five years, SMWB leads with a -54.8% price change compared with -60.8% for TBLA. Taboola.com is the larger company by market cap ($932.0 million vs $798.7 million), about 1.2 times the size.
On valuation, Taboola.com trades at a lower forward P/E (4.6x vs 29.0x for Similarweb).
Summary generated from market data by MetaCap's automated system. Methodology
Relative performance
Percent change in share price from the first common trading day shown; excludes dividends.
Head-to-head
| Metric | SMWB | TBLA |
|---|---|---|
| Share price | $9.05 | $3.45 |
| Market cap | $798.65M | $932.04M |
| 1-day change | +7.35% | -1.71% |
| YTD return | +20.83% | -25.16% |
| 1-year return | +0.11% | +8.49% |
| 5-year return | -54.82% | -60.80% |
| P/E ratio (TTM) | — | 9.08 |
| Forward P/E | 28.97 | 4.57 |
| EPS (TTM) | $-0.25 | $0.38 |
| Dividend yield | 0.00% | 0.00% |
| Annual dividend | $0.00 | $0.00 |
| 52-week high | $9.50 | $5.71 |
| 52-week low | $2.22 | $2.84 |
| Distance from 52-week high | -4.74% | -39.58% |
| Analyst consensus | buy | none |
| Avg. price target upside | +19.67% | +68.12% |
| Average volume | 814.61K | 2.43M |
| Shares outstanding | 88.25M | 252.12M |
| Employees | 1,000 | 2,000 |
| Sector | Technology | Technology |
| Industry | Computer Software: Programming Data Processing | Computer Software: Programming Data Processing |
Highlighted cells mark the higher value for growth, returns, margins and yield, and the lower value for P/E ratios. Highlighting is a mechanical comparison, not a recommendation.
About Similarweb
SMWB stock →Similarweb Ltd. provides digital data and analytics for power critical business decisions in the United States, Europe, the Asia Pacific, the United Kingdom, Israel, and internationally.
Technology · Computer Software: Programming Data Processing · 1,000 employees
About Taboola.com
TBLA stock →Taboola.com Ltd., together with its subsidiaries, operates an artificial intelligence-based algorithmic engine platform in Israel, the United States, the United Kingdom, Germany, and internationally. It offers Taboola, which is a platform that partners with websites, devices, and mobile apps to recommend editorial content and advertisements on the open web.
Technology · Computer Software: Programming Data Processing · 2,000 employees
SMWB vs TBLA FAQ
Which is bigger, Similarweb or Taboola.com?
Taboola.com (TBLA) is larger, with a market capitalization of $932.04M compared with $798.65M for Similarweb (SMWB).
Which stock has performed better over the past year, SMWB or TBLA?
TBLA returned +8.49% over the past 12 months, compared with +0.11% for SMWB (price return, excluding dividends). Past performance does not predict future results.
Are Similarweb and Taboola.com in the same industry?
Yes. Both are classified in the Computer Software: Programming Data Processing industry within the Technology sector.