Taboola.com (TBLA) vs TripAdvisor (TRIP)
Head-to-head comparison of performance, valuation, growth, profitability and dividends. Prices delayed 15 minutes; data as of Oct 8, 2026.
Summary
Taboola.com (TBLA) has outperformed TripAdvisor (TRIP) over the past year, gaining 2.5% versus a loss of 44.9%. Over five years, TBLA leads with a -62.6% price change compared with -77.2% for TRIP. TripAdvisor is the larger company by market cap ($1.00 billion vs $888.8 million), about 1.1 times the size.
On valuation, Taboola.com trades at a lower forward P/E (4.4x vs 8.0x for TripAdvisor).
Summary generated from market data by MetaCap's automated system. Methodology
Relative performance
Percent change in share price from the first common trading day shown; excludes dividends.
Head-to-head
| Metric | TBLA | TRIP |
|---|---|---|
| Share price | $3.29 | $8.63 |
| Market cap | $888.81M | $1.00B |
| 1-day change | +1.86% | +1.29% |
| YTD return | -28.63% | -40.73% |
| 1-year return | +2.49% | -44.86% |
| 5-year return | -62.61% | -77.21% |
| P/E ratio (TTM) | 8.22 | 86.30 |
| Forward P/E | 4.36 | 8.04 |
| EPS (TTM) | $0.40 | $0.10 |
| Dividend yield | 0.00% | 0.00% |
| Annual dividend | $0.00 | $0.00 |
| 52-week high | $5.71 | $17.82 |
| 52-week low | $2.84 | $8.02 |
| Distance from 52-week high | -42.38% | -51.57% |
| Analyst consensus | none | hold |
| Avg. price target upside | +76.29% | +59.33% |
| Average volume | 2.42M | 3.68M |
| Shares outstanding | 252.12M | 116.36M |
| Employees | 2,000 | 2,465 |
| Sector | Communication Services | Consumer Cyclical |
| Industry | Internet Content & Information | Travel Services |
Highlighted cells mark the higher value for growth, returns, margins and yield, and the lower value for P/E ratios. Highlighting is a mechanical comparison, not a recommendation.
Key differences
- TBLA has outperformed TRIP by 47.3 percentage points over the past year.
- TripAdvisor trades at a higher earnings multiple (86.3x vs 8.2x trailing P/E).
- The two companies sit in different sectors: Taboola.com in Communication Services and TripAdvisor in Consumer Cyclical.
About Taboola.com
TBLA stock →Taboola.com Ltd., together with its subsidiaries, operates an artificial intelligence-based algorithmic engine platform in Israel, the United States, the United Kingdom, Germany, and internationally. It offers Taboola, which is a platform that partners with websites, devices, and mobile apps to recommend editorial content and advertisements on the open web.
Communication Services · Internet Content & Information · 2,000 employees
About TripAdvisor
TRIP stock →Tripadvisor, Inc., an online travel company, engages in the provision of travel guidance products and services worldwide. The company operates through three segments: Experiences, Hotels and Other, and TheFork.
Consumer Cyclical · Travel Services · 2,465 employees
TBLA vs TRIP FAQ
Which is bigger, Taboola.com or TripAdvisor?
TripAdvisor (TRIP) is larger, with a market capitalization of $1.00B compared with $888.81M for Taboola.com (TBLA).
Which stock has performed better over the past year, TBLA or TRIP?
TBLA returned +2.49% over the past 12 months, compared with -44.86% for TRIP (price return, excluding dividends). Past performance does not predict future results.
Which has the lower P/E ratio, TBLA or TRIP?
TBLA has the lower trailing P/E at 8.2, versus 86.3 for TRIP. A lower P/E is not by itself a sign of a better investment; it can reflect slower expected growth or higher risk.
Are Taboola.com and TripAdvisor in the same industry?
No. Taboola.com is in the Communication Services sector, while TripAdvisor is in Consumer Cyclical.