WPP (WPP) vs Ziff Davis (ZD)
Head-to-head comparison of performance, valuation, growth, profitability and dividends. Prices delayed 15 minutes; data as of Oct 9, 2026.
Summary
Ziff Davis (ZD) has outperformed WPP (WPP) over the past year, gaining 46.0% versus a gain of 3.4%. Over five years, ZD leads with a -54.9% price change compared with -62.6% for WPP. WPP is the larger company by market cap ($5.50 billion vs $1.92 billion), about 2.9 times the size.
On valuation, WPP trades at a lower forward P/E (6.8x vs 9.3x for Ziff Davis). WPP pays a dividend yielding 0.59%, while Ziff Davis does not currently pay one.
Summary generated from market data by MetaCap's automated system. Methodology
Relative performance
Percent change in share price from the first common trading day shown; excludes dividends.
Head-to-head
| Metric | WPP | ZD |
|---|---|---|
| Share price | $25.48 | $55.91 |
| Market cap | $5.50B | $1.92B |
| 1-day change | +0.20% | +1.84% |
| YTD return | +13.45% | +59.06% |
| 1-year return | +3.41% | +46.02% |
| 5-year return | -62.64% | -54.90% |
| Forward P/E | 6.75 | 9.34 |
| EPS (TTM) | $-1.50 | $-1.50 |
| Dividend yield | 0.59% | 0.00% |
| Annual dividend | $0.15 | $0.00 |
| Revenue (latest FY) | — | $1.45B |
| Revenue growth (YoY) | — | +3.54% |
| Net income (latest FY) | — | $47.35M |
| Gross margin | — | 85.76% |
| Operating margin | — | 12.62% |
| Net margin | — | 3.26% |
| 52-week high | $27.78 | $60.48 |
| 52-week low | $14.81 | $22.45 |
| Distance from 52-week high | -8.28% | -7.56% |
| Analyst consensus | hold | buy |
| Avg. price target upside | -6.48% | +13.88% |
| Average volume | 413.01K | 610.27K |
| Shares outstanding | 215.71M | 34.29M |
| Employees | 97,388 | 3,900 |
| Sector | Consumer Discretionary | Telecommunications |
| Industry | Advertising | Telecommunications Equipment |
Highlighted cells mark the higher value for growth, returns, margins and yield, and the lower value for P/E ratios. Highlighting is a mechanical comparison, not a recommendation.
Key differences
- WPP is about 2.9 times larger than Ziff Davis by market value ($5.50B vs $1.92B).
- ZD has outperformed WPP by 42.6 percentage points over the past year.
- The two companies sit in different sectors: WPP in Consumer Discretionary and Ziff Davis in Telecommunications.
About WPP
WPP stock →WPP plc, a creative transformation company, provides communications, experience, commerce, and technology services in North America, the United Kingdom, Western Continental Europe, the Asia Pacific, Latin America, Africa, the Middle East, and Central and Eastern Europe. The company operates through three segments: Global Integrated Agencies, Public Relations, and Specialist Agencies.
Consumer Discretionary · Advertising · 97,388 employees
About Ziff Davis
ZD stock →Ziff Davis, Inc., together with its subsidiaries, operates as a digital media and internet company in the United States and internationally. It offers online resources for laboratory-based product reviews, technology news, buying guides, and research papers under the PCMag and CNET brands; Mashable for publishing technology and culture content; Spiceworks provides digital content of IT products and services; RetailMeNot, a savings destination platform; VoucherCodes; Offers.com, a coupon and deals website; and event based properties, includes BlackFriday.com, TheBlackFriday.com, BestBlackFriday.com, and DealsofAmerica.com.
Telecommunications · Telecommunications Equipment · 3,900 employees
WPP vs ZD FAQ
Which is bigger, WPP or Ziff Davis?
WPP (WPP) is larger, with a market capitalization of $5.50B compared with $1.92B for Ziff Davis (ZD).
Which stock has performed better over the past year, WPP or ZD?
ZD returned +46.02% over the past 12 months, compared with +3.41% for WPP (price return, excluding dividends). Past performance does not predict future results.
Which pays a higher dividend, WPP or Ziff Davis?
WPP pays a dividend yielding 0.59%, while Ziff Davis does not currently pay a regular dividend.
Are WPP and Ziff Davis in the same industry?
No. WPP is in the Consumer Discretionary sector, while Ziff Davis is in Telecommunications.