Baozun Insider Trades
NASDAQ: BZUNConsumer DiscretionaryCatalog/Specialty DistributionUSD
At close: Oct 9, 4:00 PM ET · Delayed 15 min
Last 12 months
- Purchases
- 47 · $1.56M
- Sales
- 0 · $0
- Shares bought / sold
- 582.39K / 0
- Net activity
- Net buying $1.6 million
Baozun insider activity
Over the last 12 months, Baozun insiders reported 49 transactions on SEC Form 4: 47 open-market purchases and 0 sales. Insiders bought $1.6 million and sold $0 worth of stock, for net insider buying of $1.6 million. The most recent filing shows Qiu Wenbin (Chief Executive Officer) buying 6,900 shares at $2.85 on Sep 21, 2026.
Insider sales are common for compensation, tax and diversification reasons, while open-market purchases are rarer; tracking both helps put BZUN's ownership changes in context.
Summary generated from market data by MetaCap's automated system. Methodology
BZUN insider transactions
| Date | Insider | Type | Shares | Value | Filing |
|---|---|---|---|---|---|
| Sep 21, 2026 | Qiu WenbinChief Executive Officer | Buy | 6,900 | $19.66K | Form 4 |
| Sep 18, 2026 | Qiu WenbinChief Executive Officer | Buy | 7,000 | $20.16K | Form 4 |
| Sep 17, 2026 | Qiu WenbinChief Executive Officer | Buy | 7,100 | $20.16K | Form 4 |
| Sep 16, 2026 | Qiu WenbinChief Executive Officer | Buy | 7,300 | $20.00K | Form 4 |
| Sep 15, 2026 | Qiu WenbinChief Executive Officer | Buy | 7,300 | $19.86K | Form 4 |
| Sep 15, 2026 | Wu JunhuaChief Strategy Officer | Buy | 13,900 | $37.95K | Form 4 |
| Sep 14, 2026 | Qiu WenbinChief Executive Officer | Buy | 7,300 | $20.00K | Form 4 |
| Sep 2, 2026 | Wu JunhuaChief Strategy Officer | Buy | 13,500 | $38.48K | Form 4 |
| Aug 28, 2026 | Yu Bin HelenDirector | Option exercise | 5,603 | — | Form 4 |
| Jun 30, 2026 | Ye ChangqingDirector | Option exercise | 17,269 | — | Form 4 |
| Jun 24, 2026 | Wu JunhuaChief Strategy Officer | Buy | 29,000 | $82.65K | Form 4 |
| Jun 22, 2026 | Qiu WenbinChief Executive Officer | Buy | 10,000 | $28.10K | Form 4 |
| Jun 18, 2026 | Qiu WenbinChief Executive Officer | Buy | 10,000 | $27.70K | Form 4 |
| Jun 17, 2026 | Qiu WenbinChief Executive Officer | Buy | 10,000 | $28.30K | Form 4 |
| Jun 17, 2026 | Wu JunhuaChief Strategy Officer | Buy | 18,500 | $52.54K | Form 4 |
| Jun 16, 2026 | Qiu WenbinChief Executive Officer | Buy | 10,000 | $27.20K | Form 4 |
| Jun 15, 2026 | Qiu WenbinChief Executive Officer | Buy | 10,000 | $27.90K | Form 4 |
| Jun 12, 2026 | Qiu WenbinChief Executive Officer | Buy | 10,000 | $27.20K | Form 4 |
| Jun 11, 2026 | Wu JunhuaChief Strategy Officer | Buy | 18,000 | $48.42K | Form 4 |
| Jun 11, 2026 | Qiu WenbinChief Executive Officer | Buy | 10,000 | $26.70K | Form 4 |
| Jun 10, 2026 | Qiu WenbinChief Executive Officer | Buy | 10,000 | $26.40K | Form 4 |
| Jun 9, 2026 | Qiu WenbinChief Executive Officer | Buy | 10,000 | $27.20K | Form 4 |
| Jun 8, 2026 | Qiu WenbinChief Executive Officer | Buy | 10,000 | $27.70K | Form 4 |
| Jun 5, 2026 | Qiu WenbinChief Executive Officer | Buy | 10,000 | $26.50K | Form 4 |
| Jun 4, 2026 | Qiu WenbinChief Executive Officer | Buy | 10,000 | $26.70K | Form 4 |
| Jun 3, 2026 | Qiu WenbinChief Executive Officer | Buy | 10,000 | $26.30K | Form 4 |
| Jun 2, 2026 | Qiu WenbinChief Executive Officer | Buy | 10,000 | $26.90K | Form 4 |
| Jun 1, 2026 | Qiu WenbinChief Executive Officer | Buy | 10,000 | $27.30K | Form 4 |
| Jun 1, 2026 | Wu JunhuaChief Strategy Officer | Buy | 20,000 | $54.00K | Form 4 |
| May 29, 2026 | Qiu WenbinChief Executive Officer | Buy | 10,000 | $25.70K | Form 4 |
| May 28, 2026 | Qiu WenbinChief Executive Officer | Buy | 10,000 | $25.60K | Form 4 |
| May 28, 2026 | Wu JunhuaChief Strategy Officer | Buy | 19,500 | $49.92K | Form 4 |
| May 27, 2026 | Qiu WenbinChief Executive Officer | Buy | 10,000 | $25.80K | Form 4 |
| May 26, 2026 | Wu JunhuaChief Strategy Officer | Buy | 10,000 | $25.50K | Form 4 |
| May 26, 2026 | Qiu WenbinChief Executive Officer | Buy | 10,000 | $25.50K | Form 4 |
| Apr 17, 2026 | Qiu WenbinChief Executive Officer | Buy | 16,000 | $50.24K | Form 4 |
| Apr 16, 2026 | Qiu WenbinChief Executive Officer | Buy | 17,500 | $49.70K | Form 4 |
| Apr 15, 2026 | Qiu WenbinChief Executive Officer | Buy | 11,000 | $29.81K | Form 4 |
| Apr 14, 2026 | Qiu WenbinChief Executive Officer | Buy | 11,500 | $30.25K | Form 4 |
| Apr 13, 2026 | Wu JunhuaChief Strategy Officer | Buy | 11,084 | $27.60K | Form 4 |
| Apr 13, 2026 | Qiu WenbinChief Executive Officer | Buy | 12,100 | $30.01K | Form 4 |
| Apr 10, 2026 | Qiu WenbinChief Executive Officer | Buy | 12,400 | $30.13K | Form 4 |
| Apr 10, 2026 | Wu JunhuaChief Strategy Officer | Buy | 5,372 | $12.89K | Form 4 |
| Apr 9, 2026 | Qiu WenbinChief Executive Officer | Buy | 11,650 | $30.06K | Form 4 |
| Apr 8, 2026 | Qiu WenbinChief Executive Officer | Buy | 11,600 | $29.93K | Form 4 |
| Apr 8, 2026 | Wu JunhuaChief Strategy Officer | Buy | 30,886 | $78.45K | Form 4 |
| Apr 7, 2026 | Qiu WenbinChief Executive Officer | Buy | 12,000 | $30.12K | Form 4 |
| Apr 2, 2026 | Wu JunhuaChief Strategy Officer | Buy | 30,000 | $74.02K | Form 4 |
| Mar 31, 2026 | Wu JunhuaChief Strategy Officer | Buy | 14,000 | $33.60K | Form 4 |
Transaction codes follow SEC Form 4: P = open-market purchase, S = open-market sale, A = grant or award, M = option exercise, F = shares withheld for taxes. About Form 4