Viant Technology Insider Trades
NASDAQ: DSPTechnologyComputer Software: Programming Data ProcessingUSD
At close: Oct 9, 4:00 PM ET · Delayed 15 min
Last 12 months
- Purchases
- 0 · $0
- Sales
- 54 · $5.43M
- Shares bought / sold
- 0 / 476.24K
- Net activity
- Net selling $5.4 million
Viant Technology insider activity
Over the last 12 months, Viant Technology insiders reported 100 transactions on SEC Form 4: 0 open-market purchases and 54 sales. Insiders bought $0 and sold $5.4 million worth of stock, for net insider selling of $5.4 million. The largest seller was MADDEN LARRY, with $2.7 million in reported sales.
The most recent filing shows MADDEN LARRY (Chief Financial Officer) selling 14,602 shares at $12.10 on Sep 18, 2026. Insider sales are common for compensation, tax and diversification reasons, while open-market purchases are rarer; tracking both helps put DSP's ownership changes in context.
Summary generated from market data by MetaCap's automated system. Methodology
DSP insider transactions
| Date | Insider | Type | Shares | Value | Filing |
|---|---|---|---|---|---|
| Sep 18, 2026 | MADDEN LARRYChief Financial Officer | Sale | 14,602 | $176.74K | Form 4 |
| Sep 16, 2026 | MADDEN LARRYChief Financial Officer | Sale | 17,042 | $213.28K | Form 4 |
| Sep 10, 2026 | Vanderhook TimothyCEO and Chairman | Disposition | 8,636 | $110.02K | Form 4 |
| Sep 10, 2026 | Vanderhook ChristopherChief Operating Officer | Disposition | 8,636 | $110.02K | Form 4 |
| Sep 10, 2026 | MADDEN LARRYChief Financial Officer | Tax withholding | 24,016 | $305.96K | Form 4 |
| Aug 11, 2026 | MADDEN LARRYChief Financial Officer | Sale | 1,431 | $19.57K | Form 4 |
| Aug 11, 2026 | MADDEN LARRYChief Financial Officer | Sale | 26,020 | $338.94K | Form 4 |
| Aug 10, 2026 | Abrahams Craig JustinDirector | Award | 10,720 | — | Form 4 |
| Aug 10, 2026 | Abrahams Craig JustinDirector | Award | 28,389 | — | Form 4 |
| Jul 23, 2026 | Vanderhook ChristopherChief Operating Officer | Sale | 4,304 | $45.06K | Form 4 |
| Jul 23, 2026 | Capital V LLC10% Owner | Sale | 12,912 | $135.19K | Form 4 |
| Jul 23, 2026 | Vanderhook TimothyCEO and Chairman | Sale | 4,304 | $45.06K | Form 4 |
| Jul 23, 2026 | MADDEN LARRYChief Financial Officer | Sale | 2,814 | $30.07K | Form 4 |
| Jul 22, 2026 | Vanderhook ChristopherChief Operating Officer | Sale | 5,000 | $55.17K | Form 4 |
| Jul 22, 2026 | Capital V LLC10% Owner | Sale | 15,000 | $165.52K | Form 4 |
| Jul 22, 2026 | Vanderhook TimothyCEO and Chairman | Sale | 5,000 | $55.17K | Form 4 |
| Jul 21, 2026 | Vanderhook ChristopherChief Operating Officer | Sale | 3,196 | $37.41K | Form 4 |
| Jul 21, 2026 | Vanderhook ChristopherChief Operating Officer | Disposition | 12,500 | — | Form 4 |
| Jul 21, 2026 | Vanderhook ChristopherChief Operating Officer | Option exercise | 12,500 | — | Form 4 |
| Jul 21, 2026 | Capital V LLC10% Owner | Sale | 9,588 | $112.22K | Form 4 |
| Jul 21, 2026 | Capital V LLC10% Owner | Disposition | 37,500 | — | Form 4 |
| Jul 21, 2026 | Capital V LLC10% Owner | Option exercise | 37,500 | — | Form 4 |
| Jul 21, 2026 | Vanderhook TimothyCEO and Chairman | Sale | 3,196 | $37.41K | Form 4 |
| Jul 21, 2026 | Vanderhook TimothyCEO and Chairman | Disposition | 12,500 | — | Form 4 |
| Jul 21, 2026 | Vanderhook TimothyCEO and Chairman | Option exercise | 12,500 | — | Form 4 |
| Jul 8, 2026 | MADDEN LARRYChief Financial Officer | Sale | 11,273 | $143.11K | Form 4 |
| Jul 7, 2026 | MADDEN LARRYChief Financial Officer | Sale | 9,149 | $117.66K | Form 4 |
| Jul 6, 2026 | MADDEN LARRYChief Financial Officer | Sale | 10,097 | $129.00K | Form 4 |
| Jun 18, 2026 | Vanderhook TimothyCEO and Chairman | Sale | 2,500 | $27.41K | Form 4 |
| Jun 18, 2026 | Capital V LLC10% Owner | Sale | 7,500 | $82.23K | Form 4 |
| Jun 18, 2026 | Vanderhook ChristopherChief Operating Officer | Sale | 2,500 | $27.41K | Form 4 |
| Jun 17, 2026 | Vanderhook TimothyCEO and Chairman | Sale | 5,000 | $55.44K | Form 4 |
| Jun 17, 2026 | Capital V LLC10% Owner | Sale | 15,000 | $166.33K | Form 4 |
| Jun 17, 2026 | Vanderhook ChristopherChief Operating Officer | Sale | 5,000 | $55.44K | Form 4 |
| Jun 16, 2026 | Vanderhook TimothyCEO and Chairman | Sale | 5,000 | $55.86K | Form 4 |
| Jun 16, 2026 | Vanderhook TimothyCEO and Chairman | Disposition | 12,500 | — | Form 4 |
| Jun 16, 2026 | Vanderhook TimothyCEO and Chairman | Option exercise | 12,500 | — | Form 4 |
| Jun 16, 2026 | Capital V LLC10% Owner | Sale | 15,000 | $167.57K | Form 4 |
| Jun 16, 2026 | Capital V LLC10% Owner | Disposition | 37,500 | — | Form 4 |
| Jun 16, 2026 | Capital V LLC10% Owner | Option exercise | 37,500 | — | Form 4 |
| Jun 16, 2026 | Vanderhook ChristopherChief Operating Officer | Sale | 5,000 | $55.86K | Form 4 |
| Jun 16, 2026 | Vanderhook ChristopherChief Operating Officer | Disposition | 12,500 | — | Form 4 |
| Jun 16, 2026 | Vanderhook ChristopherChief Operating Officer | Option exercise | 12,500 | — | Form 4 |
| Jun 15, 2026 | Vanderhook ChristopherChief Operating Officer | Sale | 9,125 | $101.29K | Form 4 |
| Jun 15, 2026 | MADDEN LARRYChief Financial Officer | Sale | 25,376 | $281.67K | Form 4 |
| Jun 15, 2026 | Vanderhook TimothyCEO and Chairman | Sale | 9,125 | $101.29K | Form 4 |
| Jun 9, 2026 | Vanderhook ChristopherChief Operating Officer | Award | 52,096 | — | Form 4 |
| Jun 9, 2026 | Vanderhook ChristopherChief Operating Officer | Award | 52,096 | — | Form 4 |
| Jun 9, 2026 | Vanderhook ChristopherChief Operating Officer | Award | 52,096 | — | Form 4 |
| Jun 9, 2026 | Vanderhook ChristopherChief Operating Officer | Award | 52,096 | — | Form 4 |
| Jun 9, 2026 | Vanderhook ChristopherChief Operating Officer | Gift | 52,096 | — | Form 4 |
| Jun 9, 2026 | Vanderhook ChristopherChief Operating Officer | Gift | 52,096 | — | Form 4 |
| Jun 9, 2026 | Vanderhook ChristopherChief Operating Officer | Gift | 52,096 | — | Form 4 |
| Jun 9, 2026 | Vanderhook ChristopherChief Operating Officer | Gift | 52,096 | — | Form 4 |
| Jun 9, 2026 | Vanderhook TimothyCEO and Chairman | Award | 52,096 | — | Form 4 |
| Jun 9, 2026 | Vanderhook TimothyCEO and Chairman | Award | 52,096 | — | Form 4 |
| Jun 9, 2026 | Vanderhook TimothyCEO and Chairman | Award | 52,096 | — | Form 4 |
| Jun 9, 2026 | Vanderhook TimothyCEO and Chairman | Award | 52,096 | — | Form 4 |
| Jun 9, 2026 | Vanderhook TimothyCEO and Chairman | Gift | 52,096 | — | Form 4 |
| Jun 9, 2026 | Vanderhook TimothyCEO and Chairman | Gift | 52,096 | — | Form 4 |
| Jun 9, 2026 | Vanderhook TimothyCEO and Chairman | Gift | 52,096 | — | Form 4 |
| Jun 9, 2026 | Vanderhook TimothyCEO and Chairman | Gift | 52,096 | — | Form 4 |
| Jun 9, 2026 | VALDES MAX ODirector | Sale | 3,386 | $40.53K | Form 4 |
| Jun 8, 2026 | MADDEN LARRYChief Financial Officer | Sale | 14,670 | $177.48K | Form 4 |
| Jun 8, 2026 | VALDES MAX ODirector | Sale | 3,300 | $39.93K | Form 4 |
| Jun 5, 2026 | MADDEN LARRYChief Financial Officer | Sale | 18,663 | $228.48K | Form 4 |
| Jun 4, 2026 | Wilson BrettDirector | Award | 15,948 | — | Form 4 |
| Jun 4, 2026 | VALDES MAX ODirector | Award | 15,948 | — | Form 4 |
| Jun 4, 2026 | Yang VivianDirector | Award | 15,948 | — | Form 4 |
| Jun 4, 2026 | Wilson BrettDirector | Award | 14,544 | — | Form 4 |
| Jun 4, 2026 | Yang VivianDirector | Award | 14,544 | — | Form 4 |
| May 21, 2026 | Vanderhook TimothyCEO and Chairman | Sale | 2,500 | $26.97K | Form 4 |
| May 21, 2026 | Vanderhook ChristopherChief Operating Officer | Sale | 2,500 | $26.97K | Form 4 |
| May 21, 2026 | Capital V LLC10% Owner | Sale | 7,500 | $80.91K | Form 4 |
| May 20, 2026 | Vanderhook TimothyCEO and Chairman | Sale | 5,000 | $52.98K | Form 4 |
| May 20, 2026 | Vanderhook ChristopherChief Operating Officer | Sale | 5,000 | $52.98K | Form 4 |
| May 20, 2026 | Capital V LLC10% Owner | Sale | 15,000 | $158.93K | Form 4 |
| May 19, 2026 | Vanderhook TimothyCEO and Chairman | Sale | 5,000 | $54.44K | Form 4 |
| May 19, 2026 | Vanderhook TimothyCEO and Chairman | Disposition | 12,500 | — | Form 4 |
| May 19, 2026 | Vanderhook TimothyCEO and Chairman | Option exercise | 12,500 | — | Form 4 |
| May 19, 2026 | Vanderhook ChristopherChief Operating Officer | Sale | 5,000 | $54.44K | Form 4 |
| May 19, 2026 | Vanderhook ChristopherChief Operating Officer | Disposition | 12,500 | — | Form 4 |
| May 19, 2026 | Vanderhook ChristopherChief Operating Officer | Option exercise | 12,500 | — | Form 4 |
| May 19, 2026 | Capital V LLC10% Owner | Sale | 15,000 | $163.31K | Form 4 |
| May 19, 2026 | Capital V LLC10% Owner | Disposition | 37,500 | — | Form 4 |
| May 19, 2026 | Capital V LLC10% Owner | Option exercise | 37,500 | — | Form 4 |
| May 11, 2026 | MADDEN LARRYChief Financial Officer | Sale | 3,471 | $41.46K | Form 4 |
| May 11, 2026 | MADDEN LARRYChief Financial Officer | Sale | 13,826 | $156.11K | Form 4 |
| May 8, 2026 | MADDEN LARRYChief Financial Officer | Sale | 18,538 | $219.67K | Form 4 |
| Apr 23, 2026 | MADDEN LARRYChief Financial Officer | Sale | 12,782 | $129.88K | Form 4 |
| Apr 22, 2026 | Vanderhook TimothyCEO and Chairman | Sale | 2,796 | $30.04K | Form 4 |
| Apr 22, 2026 | Capital V LLC10% Owner | Sale | 8,389 | $90.13K | Form 4 |
| Apr 22, 2026 | Vanderhook ChristopherChief Operating Officer | Sale | 2,796 | $30.04K | Form 4 |
| Apr 22, 2026 | MADDEN LARRYChief Financial Officer | Sale | 13,263 | $142.43K | Form 4 |
| Apr 21, 2026 | Vanderhook TimothyCEO and Chairman | Sale | 4,704 | $51.34K | Form 4 |
| Apr 21, 2026 | Capital V LLC10% Owner | Sale | 14,111 | $154.02K | Form 4 |
| Apr 21, 2026 | Vanderhook ChristopherChief Operating Officer | Sale | 4,704 | $51.34K | Form 4 |
| Apr 21, 2026 | MADDEN LARRYChief Financial Officer | Sale | 13,283 | $144.93K | Form 4 |
| Apr 20, 2026 | Vanderhook ChristopherChief Operating Officer | Disposition | 12,500 | — | Form 4 |
| Apr 20, 2026 | Vanderhook ChristopherChief Operating Officer | Option exercise | 12,500 | — | Form 4 |
Transaction codes follow SEC Form 4: P = open-market purchase, S = open-market sale, A = grant or award, M = option exercise, F = shares withheld for taxes. About Form 4