Harley-Davidson Financial Ratios
NYSE: HOGConsumer DiscretionaryMotor VehiclesUSD
At close: Oct 9, 4:00 PM ET · Delayed 15 min
Harley-Davidson ratio analysis
Harley-Davidson earned a net margin of 7.6% in FY 2025, down from 8.8% a year earlier. Gross margin was 38.7% compared with a median of 41.4% over the prior 9 years. Return on equity reached 10.8%, meaning Harley-Davidson generated 0.11 dollars of profit for every dollar of shareholders' equity.
Debt-to-equity stood at 0.94 versus 2.20 the year before, and the current ratio was 2.10. At the end of FY 2025, HOG traded at 7.4 times earnings; across the 10 fiscal years shown, its year-end P/E ranged from 7.4 to 3670.0, with a median of 9.9. Valuation ratios use the closing share price on each fiscal year-end date and diluted shares from the income statement; profitability and leverage ratios use reported annual figures. Current valuation multiples are on the statistics page.
Summary generated from market data by MetaCap's automated system. Methodology
Harley-Davidson financial ratios (annual)
| Ratio | FY 2025 | FY 2024 | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 | FY 2018 | FY 2017 | FY 2016 |
|---|---|---|---|---|---|---|---|---|---|---|
| P/E ratio (at fiscal year end) | 7.42 | 8.72 | 7.56 | 8.39 | 9.00 | 3,670.00 | 13.54 | 10.87 | 16.85 | 15.23 |
| Price / sales | 0.55 | 0.76 | 0.90 | 1.07 | 1.09 | 1.39 | 1.06 | 1.01 | 1.55 | 1.75 |
| Price / book | 0.79 | 1.25 | 1.61 | 2.12 | 2.27 | 3.26 | 3.16 | 3.24 | 4.75 | 5.46 |
| Gross margin | 38.7% | 42.0% | 43.1% | 40.9% | 39.2% | 39.9% | 39.8% | 41.4% | 42.1% | 42.9% |
| Operating margin | 8.6% | 8.0% | 13.3% | 15.8% | 15.4% | 0.2% | 10.4% | 12.5% | 15.6% | 17.4% |
| Net margin | 7.6% | 8.8% | 12.1% | 12.9% | 12.2% | 0.0% | 7.9% | 9.3% | 9.2% | 11.5% |
| Free cash flow margin | 9.3% | 16.7% | 9.4% | 6.9% | 16.0% | 25.8% | 12.8% | 17.4% | 14.1% | 15.3% |
| Return on equity (ROE) | 10.8% | 14.4% | 21.7% | 25.5% | 25.5% | 0.1% | 23.5% | 30.0% | 28.3% | 36.0% |
| Return on assets (ROA) | 4.2% | 3.8% | 5.8% | 6.5% | 5.9% | 0.0% | 4.0% | 5.0% | 5.2% | 7.0% |
| Debt / equity | 0.94 | 2.20 | 2.19 | 2.38 | 2.70 | 5.22 | 4.13 | 4.29 | 3.79 | 3.55 |
| Current ratio | 2.10 | 1.40 | 1.53 | 1.34 | 1.36 | 1.47 | 1.31 | 1.25 | 1.23 | 1.35 |
| Revenue growth | -13.8% | -11.1% | 1.4% | 7.8% | 31.6% | -24.4% | -6.2% | 1.2% | -5.8% | 0.0% |
| EPS growth | -19.2% | -29.4% | -1.8% | 18.4% | 41,800.0% | -99.6% | -16.0% | 5.6% | -21.1% | 3.8% |