Harley-Davidson Stock Forecast
NYSE: HOGConsumer DiscretionaryMotor VehiclesUSD
At close: Oct 7, 4:00 PM ET · Delayed 15 min
HOG analyst consensus
Consensus (15 analysts)
buy
Avg. price target
$27.90+3.53%
- Strong buy 0
- Buy 6
- Hold 7
- Sell 2
- Strong sell 0
Target range
Ratings and targets reflect third-party analyst opinions, not MetaCap recommendations.
What analysts say
According to 15 Wall Street analysts covering Harley-Davidson (2026-10-07), 6 rate the stock a buy or strong buy, 7 rate it a hold and 2 rate it a sell or strong sell, for a consensus rating of "buy". The average 12-month price target is $27.90, with a high estimate of $33.00 and a low estimate of $17.00. The average target implies upside of 3.5% from the current price of $26.95.
The spread between the highest and lowest targets is 94.1%, a wide range that reflects significant disagreement among analysts. Price targets and ratings are the opinions of third-party analysts, not MetaCap. They are frequently revised and have a mixed track record, so treat them as one input among many for HOG.
Summary generated from market data by MetaCap's automated system. Methodology
Rating distribution
| Rating | Analysts | Share |
|---|---|---|
| Strong buy | 0 | 0% |
| Buy | 6 | 40% |
| Hold | 7 | 47% |
| Sell | 2 | 13% |
| Strong sell | 0 | 0% |
Ratings as of 2026-10-07.
Price target scenarios
| Target | Price | vs. current |
|---|---|---|
| Low target | $17.00 | -36.92% |
| Average target | $27.90 | +3.53% |
| High target | $33.00 | +22.45% |
How analysts view Harley-Davidson's peers
| Company | Consensus | Price | Avg. target | Implied move |
|---|---|---|---|---|
| LKQ | buy | 22.03 | $32.50 | +47.53% |