Who Owns Purple Innovation Stock?
NASDAQ: PRPLConsumer DiscretionaryHome FurnishingsUSD
Market open · Delayed 15 min · as of Oct 9, 11:35 AM ET
Ownership breakdown
- Held by institutions
- 57.20%
- Held by insiders
- 4.93%
- Institutional holders
- 70
- Institutions 57.2%
- Insiders 4.9%
- Public and other 37.9%
Who owns Purple Innovation stock?
Institutional investors own about 57.2% of Purple Innovation's shares, spread across 70 institutions that file 13F reports. That level of institutional ownership is moderate. Insiders, including executives, directors and large founding shareholders, hold 4.93% of PRPL.
The largest institutional holders are Coliseum Capital Management, Llc (43.05%), Wasatch Advisors LP (4.66%) and Vanguard Capital Management LLC (2.03%). Together, the top 10 institutions control 53.9% of shares outstanding. In their latest filings, 2 of the top 10 institutions increased their PRPL positions and 3 reduced them.
Summary generated from market data by MetaCap's automated system. Methodology
Top institutional holders of PRPL
| Institution | Shares | % Held | Change |
|---|---|---|---|
| Coliseum Capital Management, Llc | 1.87M | 43.05% | 0.0% |
| Wasatch Advisors LP | 202.86K | 4.66% | 0.0% |
| Vanguard Capital Management LLC | 88.42K | 2.03% | -2.0% |
| Blackrock Inc. | 41.82K | 0.96% | 0.0% |
| Dynamic Advisor Solutions LLC | 30.09K | 0.69% | 0.0% |
| Millennium Management Llc | 29.12K | 0.67% | -14.2% |
| Geode Capital Management, LLC | 24.71K | 0.57% | -8.6% |
| Jacobs Levy Equity Management, Inc. | 24.33K | 0.56% | 0.0% |
| Crumly & Associates Inc. | 15.80K | 0.36% | +18.5% |
| Shay Capital LLC | 14.85K | 0.34% | +199.1% |
% held is the share of total shares outstanding. Change is the percentage change in the position since the holder's previous 13F filing.
Top mutual fund and ETF holders of PRPL
| Fund | Shares | % Held |
|---|---|---|
| WASATCH FUNDS TRUST-Wasatch Micro Cap Fund | 200.97K | 4.62% |
| VANGUARD INDEX FUNDS-Vanguard Total Stock Market Index Fund | 64.43K | 1.48% |
| VANGUARD INDEX FUNDS-Vanguard Extended Market Index Fund | 23.99K | 0.55% |
| Fidelity Concord Street Trust-Fidelity Extended Market Index Fund | 11.32K | 0.26% |
| SCHWAB STRATEGIC TRUST-Schwab U.S. Small-Cap ETF | 11.24K | 0.26% |
| GOLDMAN SACHS TRUST-Goldman Sachs Absolute Return Tracker Fund | 6.93K | 0.16% |
| Fidelity Concord Street Trust-Fidelity Total Market Index Fund | 4.02K | 0.09% |
| Fidelity Concord Street Trust-Fidelity Series Total Market Index Fund | 3.06K | 0.07% |
| Fidelity Concord Street Trust-Fidelity Nasdaq Composite Index Fund | 1.31K | 0.03% |
| Guggenheim Active Allocation Fund | 14 | 0.00% |
Frequently asked questions
Who is the largest shareholder of Purple Innovation?
Coliseum Capital Management, Llc is the largest institutional shareholder of PRPL, owning 43.05% of shares outstanding (1.87M shares) as of its latest 13F filing.
What percentage of Purple Innovation is owned by institutions?
Institutions own about 57.2% of PRPL shares and 60.2% of the public float.
How much of Purple Innovation do insiders own?
Insiders, such as officers and directors, own about 4.93% of PRPL shares outstanding.
Where does institutional ownership data come from?
Investment managers with more than $100 million in US equities must file Form 13F with the SEC within 45 days of each quarter-end. Holdings are therefore up to about 4.5 months old when published.