Ally Financial (ALLY) vs FirstCash (FCFS)
Head-to-head comparison of performance, valuation, growth, profitability and dividends. Prices delayed 15 minutes; data as of Oct 11, 2026.
Summary
FirstCash (FCFS) has outperformed Ally Financial (ALLY) over the past year, gaining 41.8% versus a gain of 1.7%. Over five years, FCFS leads with a +146.9% price change compared with -31.5% for ALLY. Ally Financial is the larger company by market cap ($11.43 billion vs $9.27 billion), about 1.2 times the size, while FirstCash is growing revenue faster (+8.0% vs -3.3%).
On valuation, Ally Financial trades at a lower forward P/E (6.1x vs 16.5x for FirstCash). Ally Financial offers the higher dividend yield (3.19% vs 0.79%). Ally Financial converts more of its revenue into profit, with a net margin of 10.8% versus 9.0%.
Summary generated from market data by MetaCap's automated system. Methodology
Relative performance
Percent change in share price from the first common trading day shown; excludes dividends.
Head-to-head
| Metric | ALLY | FCFS |
|---|---|---|
| Share price | $37.59 | $213.70 |
| Market cap | $11.43B | $9.27B |
| 1-day change | -0.63% | +1.04% |
| YTD return | -17.00% | +34.08% |
| 1-year return | +1.70% | +41.80% |
| 5-year return | -31.53% | +146.91% |
| P/E ratio (TTM) | 8.84 | 24.31 |
| Forward P/E | 6.06 | 16.46 |
| EPS (TTM) | $4.25 | $8.79 |
| Dividend yield | 3.19% | 0.79% |
| Annual dividend | $1.20 | $1.68 |
| Revenue (latest FY) | $7.91B | $3.66B |
| Revenue growth (YoY) | -3.26% | +8.04% |
| Net income (latest FY) | $852.00M | $330.38M |
| Gross margin | — | 50.28% |
| Net margin | 10.77% | 9.02% |
| 52-week high | $47.29 | $238.93 |
| 52-week low | $35.92 | $146.77 |
| Distance from 52-week high | -20.51% | -10.56% |
| Analyst consensus | buy | strong_buy |
| Avg. price target upside | +33.76% | +16.87% |
| Average volume | 3.39M | 414.44K |
| Shares outstanding | 304.20M | 43.37M |
| Employees | 10,300 | — |
| Sector | Finance | Consumer Discretionary |
| Industry | Major Banks | Other Specialty Stores |
Highlighted cells mark the higher value for growth, returns, margins and yield, and the lower value for P/E ratios. Highlighting is a mechanical comparison, not a recommendation.
Key differences
- FCFS has outperformed ALLY by 40.1 percentage points over the past year.
- FirstCash trades at a higher earnings multiple (24.3x vs 8.8x trailing P/E).
- Ally Financial offers a meaningfully higher dividend yield (3.19% vs 0.79%).
- FirstCash grew revenue faster in its latest fiscal year (+8.04% vs -3.26%).
- The two companies sit in different sectors: Ally Financial in Finance and FirstCash in Consumer Discretionary.
About Ally Financial
ALLY stock →Ally Financial Inc., a digital financial-services company, provides various digital financial products and services in the United States and Canada. The company operates through Automotive Finance operations, Insurance operations, and Corporate Finance operations.
Finance · Major Banks · 10,300 employees
About FirstCash
FCFS stock →FirstCash Holdings, Inc., together with its subsidiaries, operates retail pawn stores in the United States, Mexico, rest of Latin America, and the United Kingdom. The company operates through four segments: U.S.
Consumer Discretionary · Other Specialty Stores
ALLY vs FCFS FAQ
Which is bigger, Ally Financial or FirstCash?
Ally Financial (ALLY) is larger, with a market capitalization of $11.43B compared with $9.27B for FirstCash (FCFS).
Which stock has performed better over the past year, ALLY or FCFS?
FCFS returned +41.80% over the past 12 months, compared with +1.70% for ALLY (price return, excluding dividends). Past performance does not predict future results.
Which has the lower P/E ratio, ALLY or FCFS?
ALLY has the lower trailing P/E at 8.8, versus 24.3 for FCFS. A lower P/E is not by itself a sign of a better investment; it can reflect slower expected growth or higher risk.
Which pays a higher dividend, Ally Financial or FirstCash?
Ally Financial has the higher yield at 3.19%, compared with 0.79% for FirstCash.
Are Ally Financial and FirstCash in the same industry?
No. Ally Financial is in the Finance sector, while FirstCash is in Consumer Discretionary.