Alphabet (GOOGL) vs Procter & Gamble (PG)
Head-to-head comparison of performance, valuation, growth, profitability and dividends. Prices delayed 15 minutes; data as of Oct 8, 2026.
Summary
Alphabet (GOOGL) has outperformed Procter & Gamble (PG) over the past year, gaining 42.4% versus a loss of 3.1%. Over five years, GOOGL leads with a +146.4% price change compared with +2.4% for PG. Alphabet is the larger company by market cap ($4.26 trillion vs $349.77 billion), about 12.2 times the size.
On valuation, Procter & Gamble trades at a lower forward P/E (20.4x vs 23.1x for Alphabet). Procter & Gamble offers the higher dividend yield (2.83% vs 0.24%). Alphabet converts more of its revenue into profit, with a net margin of 32.8% versus 18.4%.
Summary generated from market data by MetaCap's automated system. Methodology
Relative performance
Percent change in share price from the first common trading day shown; excludes dividends.
Head-to-head
| Metric | GOOGL | PG |
|---|---|---|
| Share price | $348.29 | $150.59 |
| Market cap | $4.26T | $349.77B |
| 1-day change | -0.63% | +1.87% |
| YTD return | +11.27% | +3.15% |
| 1-year return | +42.38% | -3.09% |
| 5-year return | +146.37% | +2.35% |
| P/E ratio (TTM) | 17.48 | 22.75 |
| Forward P/E | 23.11 | 20.36 |
| EPS (TTM) | $19.93 | $6.62 |
| Dividend yield | 0.24% | 2.83% |
| Annual dividend | $0.85 | $4.26 |
| Revenue (latest FY) | $402.84B | $87.03B |
| Revenue growth (YoY) | +15.09% | +3.26% |
| Net income (latest FY) | $132.17B | $16.05B |
| Gross margin | 59.65% | 50.18% |
| Operating margin | 32.03% | 22.69% |
| Net margin | 32.81% | 18.44% |
| 52-week high | $408.61 | $167.25 |
| 52-week low | $235.84 | $137.62 |
| Distance from 52-week high | -14.76% | -9.96% |
| Analyst consensus | strong_buy | buy |
| Avg. price target upside | +23.31% | +6.77% |
| Average volume | 27.00M | 8.51M |
| Shares outstanding | 5.87B | 2.32B |
| Employees | 198,933 | 104,000 |
| Sector | Technology | Consumer Discretionary |
| Industry | Computer Software: Programming Data Processing | Package Goods/Cosmetics |
Highlighted cells mark the higher value for growth, returns, margins and yield, and the lower value for P/E ratios. Highlighting is a mechanical comparison, not a recommendation.
Key differences
- Alphabet is about 12.2 times larger than Procter & Gamble by market value ($4.26T vs $349.77B).
- GOOGL has outperformed PG by 45.5 percentage points over the past year.
- Procter & Gamble trades at a higher earnings multiple (22.7x vs 17.5x trailing P/E).
- Procter & Gamble offers a meaningfully higher dividend yield (2.83% vs 0.24%).
- Alphabet is more profitable, keeping 32.8 cents of every revenue dollar as net income versus 18.4 cents for Procter & Gamble.
- Alphabet grew revenue faster in its latest fiscal year (+15.09% vs +3.26%).
- The two companies sit in different sectors: Alphabet in Technology and Procter & Gamble in Consumer Discretionary.
About Alphabet
GOOGL stock →Alphabet Inc. offers various products and platforms in the United States, Europe, the Middle East, Africa, the Asia-Pacific, Canada, and Latin America.
Technology · Computer Software: Programming Data Processing · 198,933 employees
About Procter & Gamble
PG stock →The Procter & Gamble Company provides branded consumer packaged goods worldwide. It operates through five segments: Beauty; Grooming; Health Care; Fabric & Home Care; and Baby, Feminine & Family Care.
Consumer Discretionary · Package Goods/Cosmetics · 104,000 employees
GOOGL vs PG FAQ
Which is bigger, Alphabet or Procter & Gamble?
Alphabet (GOOGL) is larger, with a market capitalization of $4.26T compared with $349.77B for Procter & Gamble (PG).
Which stock has performed better over the past year, GOOGL or PG?
GOOGL returned +42.38% over the past 12 months, compared with -3.09% for PG (price return, excluding dividends). Past performance does not predict future results.
Which has the lower P/E ratio, GOOGL or PG?
GOOGL has the lower trailing P/E at 17.5, versus 22.7 for PG. A lower P/E is not by itself a sign of a better investment; it can reflect slower expected growth or higher risk.
Which pays a higher dividend, Alphabet or Procter & Gamble?
Procter & Gamble has the higher yield at 2.83%, compared with 0.24% for Alphabet.
Are Alphabet and Procter & Gamble in the same industry?
No. Alphabet is in the Technology sector, while Procter & Gamble is in Consumer Discretionary.