Amazon.com (AMZN) vs Target (TGT)
Head-to-head comparison of performance, valuation, growth, profitability and dividends. Prices delayed 15 minutes; data as of Oct 9, 2026.
Summary
Target (TGT) has outperformed Amazon.com (AMZN) over the past year, gaining 72.4% versus a gain of 12.8%. Over five years, AMZN leads with a +49.1% price change compared with -37.0% for TGT. Amazon.com is the larger company by market cap ($2.83 trillion vs $69.80 billion), about 40.6 times the size.
On valuation, Target trades at a lower forward P/E (16.1x vs 25.1x for Amazon.com). Target pays a dividend yielding 2.97%, while Amazon.com does not currently pay one. Amazon.com converts more of its revenue into profit, with a net margin of 10.8% versus 3.5%.
Summary generated from market data by MetaCap's automated system. Methodology
Relative performance
Percent change in share price from the first common trading day shown; excludes dividends.
Head-to-head
| Metric | AMZN | TGT |
|---|---|---|
| Share price | $262.43 | $153.64 |
| Market cap | $2.83T | $69.80B |
| 1-day change | +3.29% | -0.72% |
| YTD return | +10.07% | +57.18% |
| 1-year return | +12.81% | +72.44% |
| 5-year return | +49.05% | -37.02% |
| P/E ratio (TTM) | 21.11 | 15.95 |
| Forward P/E | 25.07 | 16.10 |
| EPS (TTM) | $12.43 | $9.63 |
| Dividend yield | 0.00% | 2.97% |
| Annual dividend | $0.00 | $4.56 |
| Revenue (latest FY) | $716.92B | $104.78B |
| Revenue growth (YoY) | +12.38% | -1.68% |
| Net income (latest FY) | $77.67B | $3.71B |
| Gross margin | 50.29% | 27.93% |
| Operating margin | 11.16% | 4.88% |
| Net margin | 10.83% | 3.54% |
| 52-week high | $287.20 | $170.75 |
| 52-week low | $196.00 | $83.44 |
| Distance from 52-week high | -8.62% | -10.02% |
| Analyst consensus | strong_buy | buy |
| Avg. price target upside | +26.33% | +7.19% |
| Average volume | 39.19M | 3.98M |
| Shares outstanding | 10.79B | 454.30M |
| Employees | 1,595,000 | 400,000 |
| Sector | Consumer Discretionary | Consumer Discretionary |
| Industry | Catalog/Specialty Distribution | Department/Specialty Retail Stores |
Highlighted cells mark the higher value for growth, returns, margins and yield, and the lower value for P/E ratios. Highlighting is a mechanical comparison, not a recommendation.
Key differences
- Amazon.com is about 40.6 times larger than Target by market value ($2.83T vs $69.80B).
- TGT has outperformed AMZN by 59.6 percentage points over the past year.
- Amazon.com trades at a higher earnings multiple (21.1x vs 16.0x trailing P/E).
- Target offers a meaningfully higher dividend yield (2.97% vs 0.00%).
- Amazon.com is more profitable, keeping 10.8 cents of every revenue dollar as net income versus 3.5 cents for Target.
- Amazon.com grew revenue faster in its latest fiscal year (+12.38% vs -1.68%).
About Amazon.com
AMZN stock →Amazon.com, Inc. engages in the retail sale of consumer products, advertising, and subscriptions service through online and physical stores in North America and internationally.
Consumer Discretionary · Catalog/Specialty Distribution · 1,595,000 employees
About Target
TGT stock →Target Corporation operates as a general merchandise retailer in the United States. It offers apparel for women, men, young adults, kids, toddlers, and babies, as well as jewelry, accessories, and shoes; and beauty products, such as skin and bath care, cosmetics, hair care, oral care, deodorant, and shaving products.
Consumer Discretionary · Department/Specialty Retail Stores · 400,000 employees
AMZN vs TGT FAQ
Which is bigger, Amazon.com or Target?
Amazon.com (AMZN) is larger, with a market capitalization of $2.83T compared with $69.80B for Target (TGT).
Which stock has performed better over the past year, AMZN or TGT?
TGT returned +72.44% over the past 12 months, compared with +12.81% for AMZN (price return, excluding dividends). Past performance does not predict future results.
Which has the lower P/E ratio, AMZN or TGT?
TGT has the lower trailing P/E at 16.0, versus 21.1 for AMZN. A lower P/E is not by itself a sign of a better investment; it can reflect slower expected growth or higher risk.
Which pays a higher dividend, Amazon.com or Target?
Target pays a dividend yielding 2.97%, while Amazon.com does not currently pay a regular dividend.
Are Amazon.com and Target in the same industry?
Both are in the Consumer Discretionary sector, but in different industries: Catalog/Specialty Distribution for Amazon.com and Department/Specialty Retail Stores for Target.