e.l.f. Beauty (ELF) vs Procter & Gamble (PG)
Head-to-head comparison of performance, valuation, growth, profitability and dividends. Prices delayed 15 minutes; data as of Oct 7, 2026.
Summary
Procter & Gamble (PG) has outperformed e.l.f. Beauty (ELF) over the past year, losing 2.6% versus a loss of 25.3%. Over five years, ELF leads with a +260.7% price change compared with +2.8% for PG. Procter & Gamble is the larger company by market cap ($343.34 billion vs $6.20 billion), about 55.4 times the size, while e.l.f. Beauty is growing revenue faster (+24.6% vs +3.3%).
On valuation, Procter & Gamble trades at a lower forward P/E (20.0x vs 27.2x for e.l.f. Beauty). Procter & Gamble pays a dividend yielding 2.88%, while e.l.f. Beauty does not currently pay one. Procter & Gamble converts more of its revenue into profit, with a net margin of 18.4% versus 1.6%.
Summary generated from market data by MetaCap's automated system. Methodology
Relative performance
Percent change in share price from the first common trading day shown; excludes dividends.
Head-to-head
| Metric | ELF | PG |
|---|---|---|
| Share price | $105.03 | $147.82 |
| Market cap | $6.20B | $343.34B |
| 1-day change | +2.18% | -0.40% |
| YTD return | +38.12% | +3.63% |
| 1-year return | -25.30% | -2.64% |
| 5-year return | +260.68% | +2.83% |
| P/E ratio (TTM) | 107.17 | 22.33 |
| Forward P/E | 27.17 | 19.99 |
| EPS (TTM) | $0.98 | $6.62 |
| Dividend yield | 0.00% | 2.88% |
| Annual dividend | $0.00 | $4.26 |
| Revenue (latest FY) | $1.64B | $87.03B |
| Revenue growth (YoY) | +24.59% | +3.26% |
| Net income (latest FY) | $26.32M | $16.05B |
| Gross margin | 70.72% | 50.18% |
| Operating margin | 4.50% | 22.69% |
| Net margin | 1.61% | 18.44% |
| 52-week high | $147.75 | $167.25 |
| 52-week low | $48.82 | $137.62 |
| Distance from 52-week high | -28.91% | -11.62% |
| Analyst consensus | buy | buy |
| Avg. price target upside | -0.03% | +8.77% |
| Average volume | 1.95M | 8.60M |
| Shares outstanding | 59.01M | 2.32B |
| Employees | 849 | 104,000 |
| Sector | Consumer Discretionary | Consumer Discretionary |
| Industry | Package Goods/Cosmetics | Package Goods/Cosmetics |
Highlighted cells mark the higher value for growth, returns, margins and yield, and the lower value for P/E ratios. Highlighting is a mechanical comparison, not a recommendation.
Key differences
- Procter & Gamble is about 55.4 times larger than e.l.f. Beauty by market value ($343.34B vs $6.20B).
- PG has outperformed ELF by 22.7 percentage points over the past year.
- e.l.f. Beauty trades at a higher earnings multiple (107.2x vs 22.3x trailing P/E).
- Procter & Gamble offers a meaningfully higher dividend yield (2.88% vs 0.00%).
- Procter & Gamble is more profitable, keeping 18.4 cents of every revenue dollar as net income versus 1.6 cents for e.l.f. Beauty.
- e.l.f. Beauty grew revenue faster in its latest fiscal year (+24.59% vs +3.26%).
About e.l.f. Beauty
ELF stock →e.l.f. Beauty, Inc., a beauty company, provides cosmetics and skin care products worldwide.
Consumer Discretionary · Package Goods/Cosmetics · 849 employees
About Procter & Gamble
PG stock →The Procter & Gamble Company provides branded consumer packaged goods worldwide. It operates through five segments: Beauty; Grooming; Health Care; Fabric & Home Care; and Baby, Feminine & Family Care.
Consumer Discretionary · Package Goods/Cosmetics · 104,000 employees
ELF vs PG FAQ
Which is bigger, e.l.f. Beauty or Procter & Gamble?
Procter & Gamble (PG) is larger, with a market capitalization of $343.34B compared with $6.20B for e.l.f. Beauty (ELF).
Which stock has performed better over the past year, ELF or PG?
PG returned -2.64% over the past 12 months, compared with -25.30% for ELF (price return, excluding dividends). Past performance does not predict future results.
Which has the lower P/E ratio, ELF or PG?
PG has the lower trailing P/E at 22.3, versus 107.2 for ELF. A lower P/E is not by itself a sign of a better investment; it can reflect slower expected growth or higher risk.
Which pays a higher dividend, e.l.f. Beauty or Procter & Gamble?
Procter & Gamble pays a dividend yielding 2.88%, while e.l.f. Beauty does not currently pay a regular dividend.
Are e.l.f. Beauty and Procter & Gamble in the same industry?
Yes. Both are classified in the Package Goods/Cosmetics industry within the Consumer Discretionary sector.