Groupon (GRPN) vs MediaAlpha (MAX)
Head-to-head comparison of performance, valuation, growth, profitability and dividends. Prices delayed 15 minutes; data as of Oct 8, 2026.
Summary
MediaAlpha (MAX) has outperformed Groupon (GRPN) over the past year, losing 13.7% versus a loss of 18.8%. Over five years, GRPN leads with a -21.2% price change compared with -49.9% for MAX. Groupon is the larger company by market cap ($755.6 million vs $545.6 million), about 1.4 times the size.
On valuation, MediaAlpha trades at a lower forward P/E (6.2x vs 7.9x for Groupon).
Summary generated from market data by MetaCap's automated system. Methodology
Relative performance
Percent change in share price from the first common trading day shown; excludes dividends.
Head-to-head
| Metric | GRPN | MAX |
|---|---|---|
| Share price | $18.58 | $10.30 |
| Market cap | $755.56M | $545.55M |
| 1-day change | +0.81% | +6.50% |
| YTD return | +4.66% | -25.33% |
| 1-year return | -18.77% | -13.74% |
| 5-year return | -21.21% | -49.95% |
| P/E ratio (TTM) | — | 6.36 |
| Forward P/E | 7.91 | 6.16 |
| EPS (TTM) | $-3.12 | $1.62 |
| Dividend yield | 0.00% | 0.00% |
| Annual dividend | $0.00 | $0.00 |
| 52-week high | $29.90 | $14.70 |
| 52-week low | $9.17 | $7.09 |
| Distance from 52-week high | -37.86% | -29.94% |
| Analyst consensus | none | none |
| Avg. price target upside | +54.31% | +49.83% |
| Average volume | 1.29M | 859.73K |
| Shares outstanding | 40.67M | 52.98M |
| Employees | 1,734 | 147 |
| Sector | Consumer Discretionary | Consumer Discretionary |
| Industry | Advertising | Business Services |
Highlighted cells mark the higher value for growth, returns, margins and yield, and the lower value for P/E ratios. Highlighting is a mechanical comparison, not a recommendation.
About Groupon
GRPN stock →Groupon, Inc. operates a marketplace that connects consumers to merchants by offering goods and services at a discount in North America and international.
Consumer Discretionary · Advertising · 1,734 employees
About MediaAlpha
MAX stock →MediaAlpha, Inc., through its subsidiaries, operates an insurance customer acquisition platform in the United States. Its technology platform offers end customer acquisition for insurance carriers, agents, distributors, and other clients in a range of verticals, including property and casualty insurance, health insurance, and life insurance.
Consumer Discretionary · Business Services · 147 employees
GRPN vs MAX FAQ
Which is bigger, Groupon or MediaAlpha?
Groupon (GRPN) is larger, with a market capitalization of $755.56M compared with $545.55M for MediaAlpha (MAX).
Which stock has performed better over the past year, GRPN or MAX?
MAX returned -13.74% over the past 12 months, compared with -18.77% for GRPN (price return, excluding dividends). Past performance does not predict future results.
Are Groupon and MediaAlpha in the same industry?
Both are in the Consumer Discretionary sector, but in different industries: Advertising for Groupon and Business Services for MediaAlpha.