OPENLANE (OPLN) vs Rush Enterprises (RUSHA)
Head-to-head comparison of performance, valuation, growth, profitability and dividends. Prices delayed 15 minutes; data as of Oct 7, 2026.
Summary
Rush Enterprises (RUSHA) has outperformed OPENLANE (OPLN) over the past year, gaining 36.3% versus a gain of 27.1%. Over five years, OPLN leads with a +121.5% price change compared with +112.6% for RUSHA. Rush Enterprises is the larger company by market cap ($5.27 billion vs $4.25 billion), about 1.2 times the size, while OPENLANE is growing revenue faster (+8.2% vs -4.7%).
On valuation, Rush Enterprises trades at a lower forward P/E (14.8x vs 20.0x for OPENLANE). Rush Enterprises pays a dividend yielding 1.12%, while OPENLANE does not currently pay one. OPENLANE converts more of its revenue into profit, with a net margin of 9.2% versus 3.5%.
Summary generated from market data by MetaCap's automated system. Methodology
Relative performance
Percent change in share price from the first common trading day shown; excludes dividends.
Head-to-head
| Metric | OPLN | RUSHA |
|---|---|---|
| Share price | $34.79 | $45.13 |
| Market cap | $4.25B | $5.27B |
| 1-day change | -0.49% | -4.08% |
| YTD return | +16.59% | +25.50% |
| 1-year return | +27.09% | +36.26% |
| 5-year return | +121.45% | +112.57% |
| P/E ratio (TTM) | — | 20.42 |
| Forward P/E | 20.01 | 14.78 |
| EPS (TTM) | $-0.85 | $2.21 |
| Dividend yield | 0.00% | 1.12% |
| Annual dividend | $0.00 | $0.507 |
| Revenue (latest FY) | $1.93B | $7.43B |
| Revenue growth (YoY) | +8.16% | -4.75% |
| Net income (latest FY) | $177.70M | $263.78M |
| Gross margin | 46.15% | 19.65% |
| Operating margin | 10.16% | 5.30% |
| Net margin | 9.19% | 3.55% |
| 52-week high | $42.90 | $55.74 |
| 52-week low | $24.32 | $30.45 |
| Distance from 52-week high | -18.90% | -19.03% |
| Analyst consensus | buy | strong_buy |
| Avg. price target upside | +32.85% | +30.36% |
| Average volume | 1.18M | 671.10K |
| Shares outstanding | 122.07M | 91.71M |
| Employees | 4,032 | 7,858 |
| Sector | Consumer Discretionary | Consumer Discretionary |
| Industry | Retail-Auto Dealers and Gas Stations | Retail-Auto Dealers and Gas Stations |
Highlighted cells mark the higher value for growth, returns, margins and yield, and the lower value for P/E ratios. Highlighting is a mechanical comparison, not a recommendation.
Key differences
- Rush Enterprises offers a meaningfully higher dividend yield (1.12% vs 0.00%).
- OPENLANE is more profitable, keeping 9.2 cents of every revenue dollar as net income versus 3.5 cents for Rush Enterprises.
- OPENLANE grew revenue faster in its latest fiscal year (+8.16% vs -4.75%).
About OPENLANE
OPLN stock →OPENLANE, Inc., together with its subsidiaries, operates as a digital marketplace for wholesale used vehicles in the United States, Canada, Continental Europe, and the United Kingdom. The company operates through two segments, Marketplace and Finance.
Consumer Discretionary · Retail-Auto Dealers and Gas Stations · 4,032 employees
About Rush Enterprises
RUSHA stock →Rush Enterprises, Inc., through its subsidiaries, operates as an integrated retailer of commercial vehicles and related services in the United States and Canada. The company operates a network of commercial vehicle dealerships under the Rush Truck Centers name.
Consumer Discretionary · Retail-Auto Dealers and Gas Stations · 7,858 employees
OPLN vs RUSHA FAQ
Which is bigger, OPENLANE or Rush Enterprises?
Rush Enterprises (RUSHA) is larger, with a market capitalization of $5.27B compared with $4.25B for OPENLANE (OPLN).
Which stock has performed better over the past year, OPLN or RUSHA?
RUSHA returned +36.26% over the past 12 months, compared with +27.09% for OPLN (price return, excluding dividends). Past performance does not predict future results.
Which pays a higher dividend, OPENLANE or Rush Enterprises?
Rush Enterprises pays a dividend yielding 1.12%, while OPENLANE does not currently pay a regular dividend.
Are OPENLANE and Rush Enterprises in the same industry?
Yes. Both are classified in the Retail-Auto Dealers and Gas Stations industry within the Consumer Discretionary sector.