MediaAlpha (MAX) vs Taboola.com (TBLA)
Head-to-head comparison of performance, valuation, growth, profitability and dividends. Prices delayed 15 minutes; data as of Oct 8, 2026.
Summary
Taboola.com (TBLA) has outperformed MediaAlpha (MAX) over the past year, gaining 2.5% versus a loss of 13.7%. Over five years, MAX leads with a -49.9% price change compared with -62.6% for TBLA. Taboola.com is the larger company by market cap ($888.8 million vs $512.3 million), about 1.7 times the size.
On valuation, Taboola.com trades at a lower forward P/E (4.4x vs 5.8x for MediaAlpha).
Summary generated from market data by MetaCap's automated system. Methodology
Relative performance
Percent change in share price from the first common trading day shown; excludes dividends.
Head-to-head
| Metric | MAX | TBLA |
|---|---|---|
| Share price | $9.67 | $3.29 |
| Market cap | $512.28M | $888.81M |
| 1-day change | -0.10% | +1.86% |
| YTD return | -25.33% | -28.63% |
| 1-year return | -13.74% | +2.49% |
| 5-year return | -49.95% | -62.61% |
| P/E ratio (TTM) | 5.97 | 8.44 |
| Forward P/E | 5.78 | 4.36 |
| EPS (TTM) | $1.62 | $0.39 |
| Dividend yield | 0.00% | 0.00% |
| Annual dividend | $0.00 | $0.00 |
| 52-week high | $14.70 | $5.71 |
| 52-week low | $7.09 | $2.84 |
| Distance from 52-week high | -34.22% | -42.38% |
| Analyst consensus | none | none |
| Avg. price target upside | +59.57% | +76.29% |
| Average volume | 859.73K | 2.42M |
| Shares outstanding | 52.98M | 252.12M |
| Employees | 147 | 2,000 |
| Sector | Consumer Discretionary | Technology |
| Industry | Business Services | Computer Software: Programming Data Processing |
Highlighted cells mark the higher value for growth, returns, margins and yield, and the lower value for P/E ratios. Highlighting is a mechanical comparison, not a recommendation.
Key differences
- TBLA has outperformed MAX by 16.2 percentage points over the past year.
- Taboola.com trades at a higher earnings multiple (8.4x vs 6.0x trailing P/E).
- The two companies sit in different sectors: MediaAlpha in Consumer Discretionary and Taboola.com in Technology.
About MediaAlpha
MAX stock →MediaAlpha, Inc., through its subsidiaries, operates an insurance customer acquisition platform in the United States. Its technology platform offers end customer acquisition for insurance carriers, agents, distributors, and other clients in a range of verticals, including property and casualty insurance, health insurance, and life insurance.
Consumer Discretionary · Business Services · 147 employees
About Taboola.com
TBLA stock →Taboola.com Ltd., together with its subsidiaries, operates an artificial intelligence-based algorithmic engine platform in Israel, the United States, the United Kingdom, Germany, and internationally. It offers Taboola, which is a platform that partners with websites, devices, and mobile apps to recommend editorial content and advertisements on the open web.
Technology · Computer Software: Programming Data Processing · 2,000 employees
MAX vs TBLA FAQ
Which is bigger, MediaAlpha or Taboola.com?
Taboola.com (TBLA) is larger, with a market capitalization of $888.81M compared with $512.28M for MediaAlpha (MAX).
Which stock has performed better over the past year, MAX or TBLA?
TBLA returned +2.49% over the past 12 months, compared with -13.74% for MAX (price return, excluding dividends). Past performance does not predict future results.
Which has the lower P/E ratio, MAX or TBLA?
MAX has the lower trailing P/E at 6.0, versus 8.4 for TBLA. A lower P/E is not by itself a sign of a better investment; it can reflect slower expected growth or higher risk.
Are MediaAlpha and Taboola.com in the same industry?
No. MediaAlpha is in the Consumer Discretionary sector, while Taboola.com is in Technology.