People (PPLI) vs Trade Desk (TTD)
Head-to-head comparison of performance, valuation, growth, profitability and dividends. Prices delayed 15 minutes; data as of Oct 8, 2026.
Summary
People (PPLI) has outperformed Trade Desk (TTD) over the past year, gaining 21.3% versus a loss of 77.4%. Over five years, PPLI leads with a -67.4% price change compared with -84.6% for TTD. Trade Desk is the larger company by market cap ($5.72 billion vs $3.02 billion), about 1.9 times the size.
On valuation, Trade Desk trades at a lower forward P/E (12.0x vs 16.5x for People). Trade Desk converts more of its revenue into profit, with a net margin of 15.3% versus -4.3%.
Summary generated from market data by MetaCap's automated system. Methodology
Relative performance
Percent change in share price from the first common trading day shown; excludes dividends.
Head-to-head
| Metric | PPLI | TTD |
|---|---|---|
| Share price | $40.59 | $12.09 |
| Market cap | $3.02B | $5.72B |
| 1-day change | -1.70% | +1.43% |
| YTD return | +3.81% | -68.15% |
| 1-year return | +21.27% | -77.40% |
| 5-year return | -67.35% | -84.59% |
| P/E ratio (TTM) | 7.63 | 14.39 |
| Forward P/E | 16.50 | 11.98 |
| EPS (TTM) | $5.32 | $0.84 |
| Dividend yield | 0.00% | 0.00% |
| Annual dividend | $0.00 | $0.00 |
| Revenue (latest FY) | $2.39B | $2.90B |
| Revenue growth (YoY) | -8.73% | +18.47% |
| Net income (latest FY) | $-104.03M | $443.30M |
| Gross margin | 66.16% | 78.63% |
| Operating margin | -4.07% | 20.35% |
| Net margin | -4.35% | 15.31% |
| 52-week high | $48.32 | $55.11 |
| 52-week low | $29.56 | $11.62 |
| Distance from 52-week high | -16.00% | -78.06% |
| Analyst consensus | buy | hold |
| Avg. price target upside | +39.94% | +12.24% |
| Average volume | 1.10M | 23.57M |
| Shares outstanding | 68.67M | 429.69M |
| Employees | 5,156 | 3,843 |
| Sector | Technology | Technology |
| Industry | Computer Software: Programming Data Processing | Computer Software: Programming Data Processing |
Highlighted cells mark the higher value for growth, returns, margins and yield, and the lower value for P/E ratios. Highlighting is a mechanical comparison, not a recommendation.
Key differences
- PPLI has outperformed TTD by 98.7 percentage points over the past year.
- Trade Desk trades at a higher earnings multiple (14.4x vs 7.6x trailing P/E).
- Trade Desk is more profitable, keeping 15.3 cents of every revenue dollar as net income versus -4.3 cents for People.
- Trade Desk grew revenue faster in its latest fiscal year (+18.47% vs -8.73%).
About People
PPLI stock →People Incorporated, together with its subsidiaries, operates as a media and internet company worldwide. The company publishes original and engaging digital content in the form of articles, illustrations, and videos and images; and magazines related to women and lifestyle under the media platforms and formats, such as People, Entertainment Weekly, People en Español, Allrecipes, Food & Wine, Simply Recipes, Serious Eats, EatingWell, The Spruce Eats, Liquor.com, MyRecipes, Feedfeed, Better Homes & Gardens, The Spruce, REAL SIMPLE, Southern Living, Martha Stewart, Magnolia Journal, InStyle, Byrdie and Brides, Travel + Leisure, Investopedia, Lifewire, The Spruce Pets, Midwest Living, Verywell, and Successful Farming.
Technology · Computer Software: Programming Data Processing · 5,156 employees
About Trade Desk
TTD stock →The Trade Desk, Inc. operates as a technology company in the United States and internationally.
Technology · Computer Software: Programming Data Processing · 3,843 employees
PPLI vs TTD FAQ
Which is bigger, People or Trade Desk?
Trade Desk (TTD) is larger, with a market capitalization of $5.72B compared with $3.02B for People (PPLI).
Which stock has performed better over the past year, PPLI or TTD?
PPLI returned +21.27% over the past 12 months, compared with -77.40% for TTD (price return, excluding dividends). Past performance does not predict future results.
Which has the lower P/E ratio, PPLI or TTD?
PPLI has the lower trailing P/E at 7.6, versus 14.4 for TTD. A lower P/E is not by itself a sign of a better investment; it can reflect slower expected growth or higher risk.
Are People and Trade Desk in the same industry?
Yes. Both are classified in the Computer Software: Programming Data Processing industry within the Technology sector.