Simply Good Foods (SMPL) vs Vital Farms (VITL)
Head-to-head comparison of performance, valuation, growth, profitability and dividends. Prices delayed 15 minutes; data as of Oct 8, 2026.
Summary
Simply Good Foods (SMPL) has outperformed Vital Farms (VITL) over the past year, losing 59.2% versus a loss of 78.9%. Over five years, VITL leads with a -48.4% price change compared with -71.8% for SMPL. Simply Good Foods is the larger company by market cap ($894.1 million vs $405.1 million), about 2.2 times the size.
On valuation, Simply Good Foods trades at a lower forward P/E (5.9x vs 34.7x for Vital Farms).
Summary generated from market data by MetaCap's automated system. Methodology
Relative performance
Percent change in share price from the first common trading day shown; excludes dividends.
Head-to-head
| Metric | SMPL | VITL |
|---|---|---|
| Share price | $10.11 | $9.44 |
| Market cap | $894.14M | $405.06M |
| 1-day change | +2.22% | +2.11% |
| YTD return | -50.75% | -71.07% |
| 1-year return | -59.23% | -78.92% |
| 5-year return | -71.75% | -48.38% |
| Forward P/E | 5.95 | 34.69 |
| EPS (TTM) | $-2.11 | $-0.05 |
| Dividend yield | 0.00% | 0.00% |
| Annual dividend | $0.00 | $0.00 |
| 52-week high | $25.66 | $44.76 |
| 52-week low | $9.38 | $7.95 |
| Distance from 52-week high | -60.60% | -78.92% |
| Analyst consensus | none | buy |
| Avg. price target upside | +42.24% | +40.12% |
| Average volume | 2.34M | 1.59M |
| Shares outstanding | 88.44M | 42.93M |
| Employees | 328 | 739 |
| Sector | Consumer Staples | Consumer Staples |
| Industry | Packaged Foods | Packaged Foods |
Highlighted cells mark the higher value for growth, returns, margins and yield, and the lower value for P/E ratios. Highlighting is a mechanical comparison, not a recommendation.
Key differences
- Simply Good Foods is about 2.2 times larger than Vital Farms by market value ($894.14M vs $405.06M).
- SMPL has outperformed VITL by 19.7 percentage points over the past year.
About Simply Good Foods
SMPL stock →The Simply Good Foods Company, a consumer-packaged food and beverage company, engages in the development, marketing, and sale of snacks and meal replacements, and other products in North America and internationally. The company offers protein bars, ready-to-drink beverages and shakes, sweet and salty snacks, cookies, muffins, protein chips and crackers, protein powders, and recipes under the Quest, Atkins, and OWYN brand names.
Consumer Staples · Packaged Foods · 328 employees
About Vital Farms
VITL stock →Vital Farms, Inc., a food company, packages, markets, and distributes shell eggs, butter, and other products in the United States. The company produces products sourced from animals raised on family farms, including shell eggs, stick butter, hard-boiled eggs, and liquid whole eggs under the Vital Farms brand and other trade names.
Consumer Staples · Packaged Foods · 739 employees
SMPL vs VITL FAQ
Which is bigger, Simply Good Foods or Vital Farms?
Simply Good Foods (SMPL) is larger, with a market capitalization of $894.14M compared with $405.06M for Vital Farms (VITL).
Which stock has performed better over the past year, SMPL or VITL?
SMPL returned -59.23% over the past 12 months, compared with -78.92% for VITL (price return, excluding dividends). Past performance does not predict future results.
Are Simply Good Foods and Vital Farms in the same industry?
Yes. Both are classified in the Packaged Foods industry within the Consumer Staples sector.