MetaCap

Reformation Insider Trades

NYSE: REFConsumer DiscretionaryApparelUSD

13.66+0.26 (+1.94%)

At close: Oct 9, 4:00 PM ET · Delayed 15 min

Last 12 months

Purchases
3 · $3.06M
Sales
4 · $61.40M
Shares bought / sold
203.70K / 4.40M
Net activity
Net selling $58.3 million

Reformation insider activity

Over the last 12 months, Reformation insiders reported 21 transactions on SEC Form 4: 3 open-market purchases and 4 sales. Insiders bought $3.1 million and sold $61.4 million worth of stock, for net insider selling of $58.3 million. The largest seller was Refo SCSp & P6 GP Sarl & Permira VI L.P.1 & Permira VI G.P. Ltd, with $43.8 million in reported sales.

The most recent filing shows Aflalo Yael (Director) selling 60,298 shares at $13.95 on Sep 1, 2026. Insider sales are common for compensation, tax and diversification reasons, while open-market purchases are rarer; tracking both helps put REF's ownership changes in context.

Summary generated from market data by MetaCap's automated system. Methodology

REF insider transactions

Reformation insider transactions
DateInsiderTypeSharesValueFiling
Sep 1, 2026Refo SCSp & P6 GP Sarl & Permira VI L.P.1 & Permira VI G.P. Ltd10% OwnerSale149,596$2.09MForm 4
Sep 1, 2026Aflalo YaelDirectorSale60,298$841.16KForm 4
Jul 31, 2026Refo SCSp & P6 GP Sarl & Permira VI L.P.1 & Permira VI G.P. Ltd10% OwnerSale2,987,199$41.67MForm 4
Jul 31, 2026Borenstein HaliCEO and PresidentDisposition170,876$2.38MForm 4
Jul 31, 2026Allen ZipporahDirectorBuy3,500$52.50KForm 4
Jul 31, 2026Kleine BrigitteDirectorBuy200$3.00KForm 4
Jul 31, 2026Coyle John JosephDirectorBuy200,000$3.00MForm 4
Jul 29, 2026Aflalo YaelDirectorSale1,204,029$16.80MForm 4
Jul 29, 2026Miller Steven CliveDirectorAward9,333—Form 4
Jul 29, 2026Coyle John JosephDirectorAward9,333—Form 4
Jul 29, 2026Tchakarov IvanChief Operating OfficerAward33,333—Form 4
Jul 29, 2026Tchakarov IvanChief Operating OfficerAward133,333—Form 4
Jul 29, 2026Kleine BrigitteDirectorAward9,333—Form 4
Jul 29, 2026Borenstein HaliCEO and PresidentAward166,666—Form 4
Jul 29, 2026Borenstein HaliCEO and PresidentAward666,666—Form 4
Jul 29, 2026Borenstein HaliCEO and PresidentAward300,000—Form 4
Jul 29, 2026RAUCH STACEYDirectorAward9,333—Form 4
Jul 29, 2026Moore JoshuaChief Financial OfficerAward82,333—Form 4
Jul 29, 2026Moore JoshuaChief Financial OfficerAward160,000—Form 4
Jul 29, 2026Moore JoshuaChief Financial OfficerAward14,666—Form 4
Jul 29, 2026Allen ZipporahDirectorAward9,333—Form 4

Transaction codes follow SEC Form 4: P = open-market purchase, S = open-market sale, A = grant or award, M = option exercise, F = shares withheld for taxes. About Form 4

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