MetaCap

Sally Beauty (Name to be changed from Sally) Insider Trades

NYSE: SBHConsumer DiscretionaryOther Specialty StoresUSD

15.90-0.13 (-0.81%)

At close: Oct 9, 4:00 PM ET · Delayed 15 min

Last 12 months

Purchases
0 · $0
Sales
3 · $879.98K
Shares bought / sold
0 / 63.67K
Net activity
Net selling $879,976

Sally Beauty (Name to be changed from Sally) insider activity

Over the last 12 months, Sally Beauty (Name to be changed from Sally) insiders reported 22 transactions on SEC Form 4: 0 open-market purchases and 3 sales. Insiders bought $0 and sold $879,976 worth of stock, for net insider selling of $879,976. The largest seller was Platz Marlo Michelle Cormier, with $543,192 in reported sales.

The most recent filing shows Platz Marlo Michelle Cormier (Former SVP & CFO) reporting a transaction in 31,024 shares at $9.09 on Jun 8, 2026. Insider sales are common for compensation, tax and diversification reasons, while open-market purchases are rarer; tracking both helps put SBH's ownership changes in context.

Summary generated from market data by MetaCap's automated system. Methodology

SBH insider transactions

Sally Beauty (Name to be changed from Sally) insider transactions
DateInsiderTypeSharesValueFiling
Jun 8, 2026Platz Marlo Michelle CormierFormer SVP & CFOSale42,771$543.19KForm 4
Jun 8, 2026Platz Marlo Michelle CormierFormer SVP & CFOOption exercise11,747$138.38KForm 4
Jun 8, 2026Platz Marlo Michelle CormierFormer SVP & CFOOption exercise31,024$282.01KForm 4
Apr 21, 2026Cox Erin NealyDirectorOption exercise50,505—Form 4
Jan 22, 2026Molloy LawrenceDirectorOption exercise14,532—Form 4
Jan 22, 2026Flur Dorlisa KDirectorOption exercise14,532—Form 4
Jan 22, 2026Bishop Rachel RotheDirectorOption exercise14,532—Form 4
Jan 22, 2026BOYER JEFFREY NDirectorOption exercise14,532—Form 4
Dec 11, 2025McIntosh KimGVP, CONTROLLER & CAOSale5,900$92.70KForm 4
Dec 1, 2025Sherman Scott CSVP, CLO and CHROSale15,000$244.09KForm 4
Nov 15, 2025Platz Marlo Michelle CormierSVP & CFOTax withholding29,087$412.45KForm 4
Nov 15, 2025Platz Marlo Michelle CormierSVP & CFOOption exercise77,496—Form 4
Nov 15, 2025Paulonis DenisePresident & CEOTax withholding153,547$2.18MForm 4
Nov 15, 2025Paulonis DenisePresident & CEOOption exercise361,697—Form 4
Nov 15, 2025Sherman Scott CSVP, CLO and CHROTax withholding17,984$255.01KForm 4
Nov 15, 2025Sherman Scott CSVP, CLO and CHROOption exercise48,138—Form 4
Nov 15, 2025Goss John Howard JRSVP & President Sally BeautyTax withholding24,657$349.64KForm 4
Nov 15, 2025Goss John Howard JRSVP & President Sally BeautyOption exercise66,007—Form 4
Nov 15, 2025Spinks Mark GregoryPresident Beauty Systems GroupTax withholding24,657$349.64KForm 4
Nov 15, 2025Spinks Mark GregoryPresident Beauty Systems GroupOption exercise66,007—Form 4
Nov 15, 2025McIntosh KimGVP, CONTROLLER & CAOTax withholding6,272$88.94KForm 4
Nov 15, 2025McIntosh KimGVP, CONTROLLER & CAOOption exercise16,782—Form 4
Sep 4, 2025Rangel Max R.DirectorBuy3,500$49.24KForm 4
Aug 13, 2025Perelman Debra GoldingDirectorBuy2,300$31.01KForm 4
Aug 8, 2025Paulonis DenisePresident & CEOBuy4,500$52.83KForm 4
Aug 7, 2025FERGUSON DIANA SUEDirectorBuy2,500$30.05KForm 4
Jan 24, 2025Bishop Rachel RotheDirectorOption exercise15,470—Form 4
Jan 24, 2025Conroy James GrantDirectorOption exercise12,376—Form 4
Jan 24, 2025BOYER JEFFREY NDirectorOption exercise15,470—Form 4
Jan 24, 2025Flur Dorlisa KDirectorOption exercise15,470—Form 4
Jan 24, 2025Molloy LawrenceDirectorOption exercise15,470—Form 4
Nov 25, 2024Sherman Scott CSee RemarksSale13,500$195.62KForm 4

Transaction codes follow SEC Form 4: P = open-market purchase, S = open-market sale, A = grant or award, M = option exercise, F = shares withheld for taxes. About Form 4

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