Ulta Beauty Insider Trades
NASDAQ: ULTAConsumer DiscretionaryOther Specialty StoresUSD
At close: Oct 9, 4:00 PM ET · Delayed 15 min
Last 12 months
- Purchases
- 0 · $0
- Sales
- 4 · $1.84M
- Shares bought / sold
- 0 / 3.44K
- Net activity
- Net selling $1.8 million
Ulta Beauty insider activity
Over the last 12 months, Ulta Beauty insiders reported 27 transactions on SEC Form 4: 0 open-market purchases and 4 sales. Insiders bought $0 and sold $1.8 million worth of stock, for net insider selling of $1.8 million. The largest seller was Steelman Kecia, with $1.1 million in reported sales.
The most recent filing shows Steelman Kecia (President and CEO) selling 2,000 shares at $545.88 on Sep 17, 2026. Insider sales are common for compensation, tax and diversification reasons, while open-market purchases are rarer; tracking both helps put ULTA's ownership changes in context.
Summary generated from market data by MetaCap's automated system. Methodology
ULTA insider transactions
| Date | Insider | Type | Shares | Value | Filing |
|---|---|---|---|---|---|
| Sep 17, 2026 | Steelman KeciaPresident and CEO | Sale | 2,000 | $1.09M | Form 4 |
| Sep 11, 2026 | Nagler LornaDirector | Sale | 600 | $322.39K | Form 4 |
| Sep 1, 2026 | Olson Brieane LeeDirector | Award | 271 | — | Form 4 |
| Sep 1, 2026 | GARCIA KELLY EChief Technology Officer | Award | 2,933 | — | Form 4 |
| Jun 15, 2026 | MRKONIC GEORGE R JRDirector | Sale | 383 | $182.25K | Form 4 |
| Jun 10, 2026 | Landry Stephenie LeeDirector | Award | 404 | — | Form 4 |
| Jun 10, 2026 | MRKONIC GEORGE R JRDirector | Award | 404 | — | Form 4 |
| Jun 10, 2026 | Brok MartinDirector | Award | 404 | — | Form 4 |
| Jun 10, 2026 | Halligan Catherine AnnDirector | Award | 404 | — | Form 4 |
| Jun 10, 2026 | GARCIA KELLY EDirector | Award | 404 | — | Form 4 |
| Jun 10, 2026 | Nagler LornaDirector | Award | 404 | — | Form 4 |
| Jun 10, 2026 | Smith Mike C.Director | Award | 404 | — | Form 4 |
| Apr 7, 2026 | MRKONIC GEORGE R JRDirector | Sale | 452 | $243.76K | Form 4 |
| Mar 31, 2026 | Casares Rene G.Chief Legal Officer | Award | 1,263 | — | Form 4 |
| Mar 31, 2026 | Ryan Anita JaneChief Human Resources Officer | Award | 1,443 | — | Form 4 |
| Mar 31, 2026 | DelOrefice ChristopherChief Financial Officer | Award | 4,219 | — | Form 4 |
| Mar 31, 2026 | Steelman KeciaPresident and CEO | Award | 10,889 | — | Form 4 |
| Mar 31, 2026 | Lialios ChristopherSVP, Controller (P. Acct Ofc.) | Award | 519 | — | Form 4 |
| Mar 15, 2026 | Ryan Anita JaneChief Human Resources Officer | Tax withholding | 189 | $101.26K | Form 4 |
| Mar 15, 2026 | Ryan Anita JaneChief Human Resources Officer | Tax withholding | 80 | $42.86K | Form 4 |
| Mar 15, 2026 | Steelman KeciaPresident and CEO | Tax withholding | 1,491 | $798.76K | Form 4 |
| Mar 15, 2026 | Steelman KeciaPresident and CEO | Tax withholding | 393 | $210.54K | Form 4 |
| Feb 12, 2026 | Steelman KeciaPresident and CEO | Award | 3,416 | — | Form 4 |
| Feb 12, 2026 | Ryan Anita JaneChief Human Resources Officer | Award | 644 | — | Form 4 |
| Dec 15, 2025 | Halligan Catherine AnnDirector | Gift | 340 | — | Form 4 |
| Dec 9, 2025 | DelOrefice ChristopherChief Financial Officer | Award | 3,649 | — | Form 4 |
| Dec 9, 2025 | DelOrefice ChristopherChief Financial Officer | Award | 1,825 | — | Form 4 |
| Sep 4, 2025 | Smith Mike C.Director | Sale | 500 | $264.21K | Form 4 |
| Sep 1, 2025 | Landry Stephenie LeeDirector | Award | 277 | — | Form 4 |
| Sep 1, 2025 | Brok MartinDirector | Award | 277 | — | Form 4 |
| Jun 11, 2025 | MRKONIC GEORGE R JRDirector | Award | 383 | — | Form 4 |
| Jun 11, 2025 | GARCIA KELLY EDirector | Award | 383 | — | Form 4 |
| Jun 11, 2025 | Halligan Catherine AnnDirector | Award | 383 | — | Form 4 |
| Jun 11, 2025 | LITTLE PATRICIA ADirector | Award | 383 | — | Form 4 |
| Jun 11, 2025 | Nagler LornaDirector | Award | 383 | — | Form 4 |
| Jun 11, 2025 | Petz Heidi GDirector | Award | 383 | — | Form 4 |
| Jun 11, 2025 | Smith Mike C.Director | Award | 383 | — | Form 4 |
| Apr 1, 2025 | Caro Jodi JGC, Chief Risk & Compl. Ofc. | Sale | 902 | $332.98K | Form 4 |
| Apr 1, 2025 | Caro Jodi JGC, Chief Risk & Compl. Ofc. | Option exercise | 902 | $157.35K | Form 4 |
| Mar 31, 2025 | Ryan Anita JaneChief Human Resources Officer | Award | 1,365 | — | Form 4 |
| Mar 31, 2025 | Ryan Anita JaneChief Human Resources Officer | Award | 1,978 | — | Form 4 |
Transaction codes follow SEC Form 4: P = open-market purchase, S = open-market sale, A = grant or award, M = option exercise, F = shares withheld for taxes. About Form 4