Affirm (AFRM) vs Rocket Companies (RKT)
Head-to-head comparison of performance, valuation, growth, profitability and dividends. Prices delayed 15 minutes; data as of Oct 8, 2026.
Summary
Affirm (AFRM) has outperformed Rocket Companies (RKT) over the past year, losing 1.7% versus a loss of 29.7%. Over five years, RKT leads with a -30.6% price change compared with -48.7% for AFRM. Rocket Companies is the larger company by market cap ($32.39 billion vs $25.41 billion), about 1.3 times the size, while Affirm is growing revenue faster (+32.2% vs +31.2%).
On valuation, Rocket Companies trades at a lower forward P/E (13.4x vs 15.6x for Affirm). Affirm converts more of its revenue into profit, with a net margin of 45.3% versus -1.0%.
Summary generated from market data by MetaCap's automated system. Methodology
Relative performance
Percent change in share price from the first common trading day shown; excludes dividends.
Head-to-head
| Metric | AFRM | RKT |
|---|---|---|
| Share price | $75.31 | $11.44 |
| Market cap | $25.41B | $32.39B |
| 1-day change | +0.57% | -1.29% |
| YTD return | +1.18% | -40.91% |
| 1-year return | -1.75% | -29.73% |
| 5-year return | -48.67% | -30.58% |
| P/E ratio (TTM) | 13.62 | — |
| Forward P/E | 15.60 | 13.42 |
| EPS (TTM) | $5.53 | — |
| Dividend yield | 0.00% | 0.00% |
| Annual dividend | $0.00 | $0.00 |
| Revenue (latest FY) | $4.26B | $6.70B |
| Revenue growth (YoY) | +32.15% | +31.25% |
| Net income (latest FY) | $1.93B | $-68.00M |
| Operating margin | 9.79% | — |
| Net margin | 45.29% | -1.02% |
| 52-week high | $90.44 | $24.36 |
| 52-week low | $42.10 | $10.99 |
| Distance from 52-week high | -16.73% | -53.04% |
| Analyst consensus | buy | buy |
| Avg. price target upside | +31.01% | +49.74% |
| Average volume | 4.22M | 30.41M |
| Shares outstanding | 296.88M | 1.91B |
| Employees | 2,358 | 23,500 |
| Sector | Financial Services | Finance |
| Industry | Credit Services | Finance: Consumer Services |
Highlighted cells mark the higher value for growth, returns, margins and yield, and the lower value for P/E ratios. Highlighting is a mechanical comparison, not a recommendation.
Key differences
- AFRM has outperformed RKT by 28.0 percentage points over the past year.
- Affirm is more profitable, keeping 45.3 cents of every revenue dollar as net income versus -1.0 cents for Rocket Companies.
- The two companies sit in different sectors: Affirm in Financial Services and Rocket Companies in Finance.
About Affirm
AFRM stock →Affirm Holdings, Inc. operates payment network in the United States, Canada, and internationally.
Financial Services · Credit Services · 2,358 employees
About Rocket Companies
RKT stock →Rocket Companies, Inc., a fintech company, engages in the mortgage, real estate, and personal finance businesses in the United States and Canada. It operates in two segments, Direct to Consumer and Partner Network.
Finance · Finance: Consumer Services · 23,500 employees
AFRM vs RKT FAQ
Which is bigger, Affirm or Rocket Companies?
Rocket Companies (RKT) is larger, with a market capitalization of $32.39B compared with $25.41B for Affirm (AFRM).
Which stock has performed better over the past year, AFRM or RKT?
AFRM returned -1.75% over the past 12 months, compared with -29.73% for RKT (price return, excluding dividends). Past performance does not predict future results.
Are Affirm and Rocket Companies in the same industry?
No. Affirm is in the Financial Services sector, while Rocket Companies is in Finance.