Amazon.com (AMZN) vs eBay (EBAY)
Head-to-head comparison of performance, valuation, growth, profitability and dividends. Prices delayed 15 minutes; data as of Oct 8, 2026.
Summary
Amazon.com (AMZN) has outperformed eBay (EBAY) over the past year, gaining 17.2% versus a gain of 15.6%. Over five years, AMZN leads with a +52.5% price change compared with +43.7% for EBAY. Amazon.com is the larger company by market cap ($2.74 trillion vs $49.83 billion), about 55.0 times the size.
On valuation, eBay trades at a lower forward P/E (16.7x vs 24.3x for Amazon.com). eBay pays a dividend yielding 1.07%, while Amazon.com does not currently pay one. eBay converts more of its revenue into profit, with a net margin of 18.3% versus 10.8%.
Summary generated from market data by MetaCap's automated system. Methodology
Relative performance
Percent change in share price from the first common trading day shown; excludes dividends.
Head-to-head
| Metric | AMZN | EBAY |
|---|---|---|
| Share price | $254.06 | $111.98 |
| Market cap | $2.74T | $49.83B |
| 1-day change | -2.25% | +4.07% |
| YTD return | +12.61% | +23.54% |
| 1-year return | +17.20% | +15.65% |
| 5-year return | +52.49% | +43.66% |
| P/E ratio (TTM) | 20.44 | 23.57 |
| Forward P/E | 24.27 | 16.68 |
| EPS (TTM) | $12.43 | $4.75 |
| Dividend yield | 0.00% | 1.07% |
| Annual dividend | $0.00 | $1.20 |
| Revenue (latest FY) | $716.92B | $11.10B |
| Revenue growth (YoY) | +12.38% | +7.95% |
| Net income (latest FY) | $77.67B | $2.03B |
| Gross margin | 50.29% | 71.45% |
| Operating margin | 11.16% | 20.51% |
| Net margin | 10.83% | 18.30% |
| 52-week high | $287.20 | $119.31 |
| 52-week low | $196.00 | $78.03 |
| Distance from 52-week high | -11.54% | -6.14% |
| Analyst consensus | strong_buy | hold |
| Avg. price target upside | +30.49% | +3.69% |
| Average volume | 39.18M | 4.42M |
| Shares outstanding | 10.79B | 445.00M |
| Employees | 1,595,000 | 12,300 |
| Sector | Consumer Discretionary | Consumer Discretionary |
| Industry | Catalog/Specialty Distribution | Business Services |
Highlighted cells mark the higher value for growth, returns, margins and yield, and the lower value for P/E ratios. Highlighting is a mechanical comparison, not a recommendation.
Key differences
- Amazon.com is about 55.0 times larger than eBay by market value ($2.74T vs $49.83B).
- eBay offers a meaningfully higher dividend yield (1.07% vs 0.00%).
- eBay is more profitable, keeping 18.3 cents of every revenue dollar as net income versus 10.8 cents for Amazon.com.
About Amazon.com
AMZN stock →Amazon.com, Inc. engages in the retail sale of consumer products, advertising, and subscriptions service through online and physical stores in North America and internationally.
Consumer Discretionary · Catalog/Specialty Distribution · 1,595,000 employees
About eBay
EBAY stock →eBay Inc., together with its subsidiaries, operates marketplace platforms that connect buyers and sellers in the United States, the United Kingdom, China, Germany, and internationally. Its marketplace platform includes its online marketplace at ebay.com, off-platform businesses, and the eBay suite of mobile apps.
Consumer Discretionary · Business Services · 12,300 employees
AMZN vs EBAY FAQ
Which is bigger, Amazon.com or eBay?
Amazon.com (AMZN) is larger, with a market capitalization of $2.74T compared with $49.83B for eBay (EBAY).
Which stock has performed better over the past year, AMZN or EBAY?
AMZN returned +17.20% over the past 12 months, compared with +15.65% for EBAY (price return, excluding dividends). Past performance does not predict future results.
Which has the lower P/E ratio, AMZN or EBAY?
AMZN has the lower trailing P/E at 20.4, versus 23.6 for EBAY. A lower P/E is not by itself a sign of a better investment; it can reflect slower expected growth or higher risk.
Which pays a higher dividend, Amazon.com or eBay?
eBay pays a dividend yielding 1.07%, while Amazon.com does not currently pay a regular dividend.
Are Amazon.com and eBay in the same industry?
Both are in the Consumer Discretionary sector, but in different industries: Catalog/Specialty Distribution for Amazon.com and Business Services for eBay.