Nu Skin Enterprises (NUS) vs Yatsen (YSG)
Head-to-head comparison of performance, valuation, growth, profitability and dividends. Prices delayed 15 minutes; data as of Oct 8, 2026.
Summary
Nu Skin Enterprises (NUS) has outperformed Yatsen (YSG) over the past year, losing 56.8% versus a loss of 67.0%. Over five years, YSG leads with a -84.7% price change compared with -88.3% for NUS. Yatsen is the larger company by market cap ($247.6 million vs $233.6 million), about 1.1 times the size.
On valuation, Nu Skin Enterprises trades at a lower forward P/E (4.1x vs 16.2x for Yatsen). Nu Skin Enterprises pays a dividend yielding 5.00%, while Yatsen does not currently pay one.
Summary generated from market data by MetaCap's automated system. Methodology
Relative performance
Percent change in share price from the first common trading day shown; excludes dividends.
Head-to-head
| Metric | NUS | YSG |
|---|---|---|
| Share price | $4.80 | $2.64 |
| Market cap | $233.65M | $247.63M |
| 1-day change | +1.27% | +3.13% |
| YTD return | -50.10% | -34.19% |
| 1-year return | -56.80% | -67.01% |
| 5-year return | -88.30% | -84.67% |
| Forward P/E | 4.14 | 16.24 |
| EPS (TTM) | $-4.51 | $-0.32 |
| Dividend yield | 5.00% | 0.00% |
| Annual dividend | $0.24 | $0.00 |
| 52-week high | $11.67 | $9.06 |
| 52-week low | $4.45 | $2.15 |
| Distance from 52-week high | -58.87% | -70.86% |
| Analyst consensus | none | none |
| Avg. price target upside | +166.04% | +42.42% |
| Average volume | 556.99K | 87.97K |
| Shares outstanding | 48.68M | 63.77M |
| Employees | 2,800 | 1,623 |
| Sector | Consumer Defensive | Consumer Defensive |
| Industry | Household & Personal Products | Household & Personal Products |
Highlighted cells mark the higher value for growth, returns, margins and yield, and the lower value for P/E ratios. Highlighting is a mechanical comparison, not a recommendation.
Key differences
- NUS has outperformed YSG by 10.2 percentage points over the past year.
- Nu Skin Enterprises offers a meaningfully higher dividend yield (5.00% vs 0.00%).
About Nu Skin Enterprises
NUS stock →Nu Skin Enterprises, Inc., together with its subsidiaries, engages in the development and distribution of various beauty and wellness products worldwide. It offers skin care devices, cosmetics, and other personal care products, including ageLOC LumiSpa, ageLOC LumiSpa iO, and Nu Skin RenuSpa iO; ageLOC TruFace and ageLOC LumiSpa cleansers and devices; Prysm iO, a data-enabled wellness device; and Nutricentials beauty and Beauty Focus wellness brands.
Consumer Defensive · Household & Personal Products · 2,800 employees
About Yatsen
YSG stock →Yatsen Holding Limited, together with its subsidiaries, engages in the development and sale of beauty products in the People's Republic of China. The company operates through three segments: Color Cosmetics Brands, Skincare Brands, and Others.
Consumer Defensive · Household & Personal Products · 1,623 employees
NUS vs YSG FAQ
Which is bigger, Nu Skin Enterprises or Yatsen?
Yatsen (YSG) is larger, with a market capitalization of $247.63M compared with $233.65M for Nu Skin Enterprises (NUS).
Which stock has performed better over the past year, NUS or YSG?
NUS returned -56.80% over the past 12 months, compared with -67.01% for YSG (price return, excluding dividends). Past performance does not predict future results.
Which pays a higher dividend, Nu Skin Enterprises or Yatsen?
Nu Skin Enterprises pays a dividend yielding 5.00%, while Yatsen does not currently pay a regular dividend.
Are Nu Skin Enterprises and Yatsen in the same industry?
Yes. Both are classified in the Household & Personal Products industry within the Consumer Defensive sector.