Rush Enterprises (RUSHA) vs Sonic Automotive (SAH)
Head-to-head comparison of performance, valuation, growth, profitability and dividends. Prices delayed 15 minutes; data as of Oct 7, 2026.
Summary
Rush Enterprises (RUSHA) has outperformed Sonic Automotive (SAH) over the past year, gaining 36.3% versus a loss of 16.5%. Over five years, RUSHA leads with a +112.6% price change compared with +16.1% for SAH. Rush Enterprises is the larger company by market cap ($5.27 billion vs $1.91 billion), about 2.8 times the size.
On valuation, Sonic Automotive trades at a lower forward P/E (8.2x vs 14.8x for Rush Enterprises). Sonic Automotive offers the higher dividend yield (2.56% vs 1.12%).
Summary generated from market data by MetaCap's automated system. Methodology
Relative performance
Percent change in share price from the first common trading day shown; excludes dividends.
Head-to-head
| Metric | RUSHA | SAH |
|---|---|---|
| Share price | $45.13 | $60.52 |
| Market cap | $5.27B | $1.91B |
| 1-day change | -4.08% | -0.79% |
| YTD return | +25.50% | -2.17% |
| 1-year return | +36.26% | -16.48% |
| 5-year return | +112.57% | +16.09% |
| P/E ratio (TTM) | 20.42 | 9.65 |
| Forward P/E | 14.78 | 8.23 |
| EPS (TTM) | $2.21 | $6.27 |
| Dividend yield | 1.12% | 2.56% |
| Annual dividend | $0.507 | $1.55 |
| Revenue (latest FY) | $7.43B | — |
| Revenue growth (YoY) | -4.75% | — |
| Net income (latest FY) | $263.78M | — |
| Gross margin | 19.65% | — |
| Operating margin | 5.30% | — |
| Net margin | 3.55% | — |
| 52-week high | $55.74 | $113.67 |
| 52-week low | $30.45 | $54.11 |
| Distance from 52-week high | -19.03% | -46.76% |
| Analyst consensus | strong_buy | buy |
| Avg. price target upside | +30.36% | +57.57% |
| Average volume | 671.10K | 307.16K |
| Shares outstanding | 91.71M | 19.59M |
| Employees | 7,858 | 11,000 |
| Sector | Consumer Discretionary | Consumer Discretionary |
| Industry | Retail-Auto Dealers and Gas Stations | Retail-Auto Dealers and Gas Stations |
Highlighted cells mark the higher value for growth, returns, margins and yield, and the lower value for P/E ratios. Highlighting is a mechanical comparison, not a recommendation.
Key differences
- Rush Enterprises is about 2.8 times larger than Sonic Automotive by market value ($5.27B vs $1.91B).
- RUSHA has outperformed SAH by 52.7 percentage points over the past year.
- Rush Enterprises trades at a higher earnings multiple (20.4x vs 9.7x trailing P/E).
- Sonic Automotive offers a meaningfully higher dividend yield (2.56% vs 1.12%).
About Rush Enterprises
RUSHA stock →Rush Enterprises, Inc., through its subsidiaries, operates as an integrated retailer of commercial vehicles and related services in the United States and Canada. The company operates a network of commercial vehicle dealerships under the Rush Truck Centers name.
Consumer Discretionary · Retail-Auto Dealers and Gas Stations · 7,858 employees
About Sonic Automotive
SAH stock →Sonic Automotive, Inc., together with its subsidiaries, operates as an automotive retailer in the United States. It operates in three segments: Franchised Dealerships, EchoPark, and Powersports.
Consumer Discretionary · Retail-Auto Dealers and Gas Stations · 11,000 employees
RUSHA vs SAH FAQ
Which is bigger, Rush Enterprises or Sonic Automotive?
Rush Enterprises (RUSHA) is larger, with a market capitalization of $5.27B compared with $1.91B for Sonic Automotive (SAH).
Which stock has performed better over the past year, RUSHA or SAH?
RUSHA returned +36.26% over the past 12 months, compared with -16.48% for SAH (price return, excluding dividends). Past performance does not predict future results.
Which has the lower P/E ratio, RUSHA or SAH?
SAH has the lower trailing P/E at 9.7, versus 20.4 for RUSHA. A lower P/E is not by itself a sign of a better investment; it can reflect slower expected growth or higher risk.
Which pays a higher dividend, Rush Enterprises or Sonic Automotive?
Sonic Automotive has the higher yield at 2.56%, compared with 1.12% for Rush Enterprises.
Are Rush Enterprises and Sonic Automotive in the same industry?
Yes. Both are classified in the Retail-Auto Dealers and Gas Stations industry within the Consumer Discretionary sector.