Wayfair Stock Forecast
NYSE: WConsumer DiscretionaryCatalog/Specialty DistributionUSD
At close: Oct 7, 4:00 PM ET · Delayed 15 min
W analyst consensus
Consensus (33 analysts)
buy
Avg. price target
$123.69+18.40%
- Strong buy 5
- Buy 15
- Hold 13
- Sell 0
- Strong sell 0
Target range
Ratings and targets reflect third-party analyst opinions, not MetaCap recommendations.
What analysts say
According to 33 Wall Street analysts covering Wayfair (2026-10-07), 20 rate the stock a buy or strong buy, 13 rate it a hold and 0 rate it a sell or strong sell, for a consensus rating of "buy". The average 12-month price target is $123.69, with a high estimate of $156.00 and a low estimate of $83.00. The average target implies upside of 18.4% from the current price of $104.47.
The spread between the highest and lowest targets is 88.0%, a wide range that reflects significant disagreement among analysts. Price targets and ratings are the opinions of third-party analysts, not MetaCap. They are frequently revised and have a mixed track record, so treat them as one input among many for W.
Summary generated from market data by MetaCap's automated system. Methodology
Rating distribution
| Rating | Analysts | Share |
|---|---|---|
| Strong buy | 5 | 15% |
| Buy | 15 | 45% |
| Hold | 13 | 39% |
| Sell | 0 | 0% |
| Strong sell | 0 | 0% |
Ratings as of 2026-10-07.
Price target scenarios
| Target | Price | vs. current |
|---|---|---|
| Low target | $83.00 | -20.55% |
| Average target | $123.69 | +18.40% |
| High target | $156.00 | +49.33% |