MetaCap

Wayfair Insider Trades

NYSE: WConsumer DiscretionaryCatalog/Specialty DistributionUSD

105.13+0.66 (+0.63%)

At close: Oct 8, 4:02 PM ET · Delayed 15 min

Last 12 months

Purchases
0 · $0
Sales
59 · $56.00M
Shares bought / sold
0 / 623.19K
Net activity
Net selling $56.0 million

Wayfair insider activity

Over the last 12 months, Wayfair insiders reported 100 transactions on SEC Form 4: 0 open-market purchases and 59 sales. Insiders bought $0 and sold $56.0 million worth of stock, for net insider selling of $56.0 million. The largest seller was Shah Niraj, with $28.5 million in reported sales.

The most recent filing shows Blotner Jon (Pres., Commercial & Operations) selling 6,056 shares at $104.13 on Oct 2, 2026. Insider sales are common for compensation, tax and diversification reasons, while open-market purchases are rarer; tracking both helps put W's ownership changes in context.

Summary generated from market data by MetaCap's automated system. Methodology

W insider transactions

Wayfair insider transactions
DateInsiderTypeSharesValueFiling
Oct 2, 2026Blotner JonPres., Commercial & OperationsSale6,056$630.61KForm 4
Oct 1, 2026Tan FionaChief Technology OfficerSale7,000$715.26KForm 4
Oct 1, 2026Tan FionaChief Technology OfficerTax withholding14,357$1.46MForm 4
Oct 1, 2026Tan FionaChief Technology OfficerOption exercise27,073—Form 4
Oct 1, 2026Tan FionaChief Technology OfficerOption exercise1,199—Form 4
Oct 1, 2026Blotner JonPres., Commercial & OperationsTax withholding11,340$1.15MForm 4
Oct 1, 2026Blotner JonPres., Commercial & OperationsOption exercise22,942—Form 4
Oct 1, 2026Blotner JonPres., Commercial & OperationsOption exercise182—Form 4
Oct 1, 2026Blotner JonPres., Commercial & OperationsOption exercise327—Form 4
Oct 1, 2026Gulliver KateCFO and Chief Admin OfficerTax withholding11,348$1.15MForm 4
Oct 1, 2026Gulliver KateCFO and Chief Admin OfficerOption exercise22,429—Form 4
Oct 1, 2026Gulliver KateCFO and Chief Admin OfficerOption exercise428—Form 4
Oct 1, 2026Gulliver KateCFO and Chief Admin OfficerOption exercise219—Form 4
Oct 1, 2026Gulliver KateCFO and Chief Admin OfficerOption exercise392—Form 4
Sep 14, 2026Shah NirajChief Executive OfficerSale7,434$788.67KForm 4
Sep 14, 2026Shah NirajChief Executive OfficerSale12,943$1.36MForm 4
Sep 14, 2026Shah NirajChief Executive OfficerSale19,374$2.02MForm 4
Sep 14, 2026Shah NirajChief Executive OfficerSale7,258$750.26KForm 4
Sep 14, 2026Shah NirajChief Executive OfficerSale4,437$454.17KForm 4
Sep 14, 2026Shah NirajChief Executive OfficerSale3,779$382.93KForm 4
Sep 14, 2026Shah NirajChief Executive OfficerSale4,732$474.67KForm 4
Sep 14, 2026Shah NirajChief Executive OfficerSale4,558$452.79KForm 4
Sep 14, 2026Shah NirajChief Executive OfficerSale4,485$440.74KForm 4
Sep 14, 2026Conine StevenDirectorSale7,538$799.71KForm 4
Sep 14, 2026Conine StevenDirectorSale12,808$1.35MForm 4
Sep 14, 2026Conine StevenDirectorSale19,159$2.00MForm 4
Sep 14, 2026Conine StevenDirectorSale7,654$791.35KForm 4
Sep 14, 2026Conine StevenDirectorSale4,102$420.04KForm 4
Sep 14, 2026Conine StevenDirectorSale3,525$357.54KForm 4
Sep 14, 2026Conine StevenDirectorSale4,801$481.97KForm 4
Sep 14, 2026Conine StevenDirectorSale4,896$486.76KForm 4
Sep 14, 2026Conine StevenDirectorSale4,517$444.11KForm 4
Sep 8, 2026Blotner JonPres., Commercial & OperationsSale6,968$698.33KForm 4
Aug 12, 2026JUNG ANDREADirectorAward2,422—Form 4
Aug 12, 2026King JeremyDirectorAward2,422—Form 4
Aug 12, 2026Conine StevenDirectorSale175$18.45KForm 4
Aug 12, 2026Conine StevenDirectorSale11,248$1.18MForm 4
Aug 12, 2026Conine StevenDirectorSale23,604$2.45MForm 4
Aug 12, 2026Conine StevenDirectorSale25,249$2.60MForm 4
Aug 12, 2026Conine StevenDirectorSale8,724$889.67KForm 4
Aug 12, 2026Shah NirajChief Executive OfficerSale55$5.80KForm 4
Aug 12, 2026Shah NirajChief Executive OfficerSale11,524$1.21MForm 4
Aug 12, 2026Shah NirajChief Executive OfficerSale25,137$2.61MForm 4
Aug 12, 2026Shah NirajChief Executive OfficerSale23,259$2.39MForm 4
Aug 12, 2026Shah NirajChief Executive OfficerSale9,025$920.37KForm 4
Jul 2, 2026Blotner JonPres., Commercial & OperationsSale5,925$570.52KForm 4
Jul 1, 2026Tan FionaChief Technology OfficerTax withholding14,357$1.37MForm 4
Jul 1, 2026Tan FionaChief Technology OfficerOption exercise27,073—Form 4
Jul 1, 2026Tan FionaChief Technology OfficerOption exercise1,198—Form 4
Jul 1, 2026Blotner JonPres., Commercial & OperationsTax withholding11,339$1.08MForm 4
Jul 1, 2026Blotner JonPres., Commercial & OperationsOption exercise22,942—Form 4
Jul 1, 2026Blotner JonPres., Commercial & OperationsOption exercise182—Form 4
Jul 1, 2026Blotner JonPres., Commercial & OperationsOption exercise326—Form 4
Jul 1, 2026Gulliver KateCFO and Chief Admin OfficerTax withholding11,347$1.08MForm 4
Jul 1, 2026Gulliver KateCFO and Chief Admin OfficerOption exercise22,428—Form 4
Jul 1, 2026Gulliver KateCFO and Chief Admin OfficerOption exercise428—Form 4
Jul 1, 2026Gulliver KateCFO and Chief Admin OfficerOption exercise218—Form 4
Jul 1, 2026Gulliver KateCFO and Chief Admin OfficerOption exercise392—Form 4
Apr 24, 2026Shah NirajChief Executive OfficerSale400$31.79KForm 4
Apr 24, 2026Shah NirajChief Executive OfficerSale5,137$404.08KForm 4
Apr 24, 2026Shah NirajChief Executive OfficerSale600$46.61KForm 4
Apr 24, 2026Conine StevenDirectorSale700$55.48KForm 4
Apr 24, 2026Conine StevenDirectorSale5,839$458.77KForm 4
Apr 24, 2026Conine StevenDirectorSale600$46.52KForm 4
Apr 23, 2026Shah NirajChief Executive OfficerSale749$59.81KForm 4
Apr 23, 2026Shah NirajChief Executive OfficerSale3,785$299.32KForm 4
Apr 23, 2026Shah NirajChief Executive OfficerSale39,477$3.08MForm 4
Apr 23, 2026Shah NirajChief Executive OfficerSale53,136$4.10MForm 4
Apr 23, 2026Shah NirajChief Executive OfficerSale16,716$1.28MForm 4
Apr 23, 2026Conine StevenDirectorSale751$59.97KForm 4
Apr 23, 2026Conine StevenDirectorSale4,240$335.21KForm 4
Apr 23, 2026Conine StevenDirectorSale38,510$3.01MForm 4
Apr 23, 2026Conine StevenDirectorSale52,639$4.07MForm 4
Apr 23, 2026Conine StevenDirectorSale16,721$1.28MForm 4
Apr 20, 2026Shah NirajChief Executive OfficerConversion500,000—Form 4
Apr 20, 2026Conine StevenDirectorConversion500,000—Form 4
Apr 2, 2026Blotner JonPres., Commercial & OperationsSale4,790$345.79KForm 4
Apr 1, 2026Blotner JonPres., Commercial & OperationsTax withholding9,216$693.50KForm 4
Apr 1, 2026Blotner JonPres., Commercial & OperationsOption exercise18,549—Form 4
Apr 1, 2026Blotner JonPres., Commercial & OperationsOption exercise181—Form 4
Apr 1, 2026Blotner JonPres., Commercial & OperationsOption exercise327—Form 4
Apr 1, 2026Gulliver KateCFO and Chief Admin OfficerTax withholding9,208$692.90KForm 4
Apr 1, 2026Gulliver KateCFO and Chief Admin OfficerOption exercise17,848—Form 4
Apr 1, 2026Gulliver KateCFO and Chief Admin OfficerOption exercise584—Form 4
Apr 1, 2026Gulliver KateCFO and Chief Admin OfficerOption exercise217—Form 4
Apr 1, 2026Gulliver KateCFO and Chief Admin OfficerOption exercise392—Form 4
Apr 1, 2026Tan FionaChief Technology OfficerTax withholding11,727$882.46KForm 4
Apr 1, 2026Tan FionaChief Technology OfficerOption exercise21,457—Form 4
Apr 1, 2026Tan FionaChief Technology OfficerOption exercise1,636—Form 4
Apr 1, 2026Blotner JonPres., Commercial & Operationsother100—Form 4
Mar 25, 2026Shah NirajChief Executive OfficerSale5,068$402.30KForm 4
Mar 25, 2026Shah NirajChief Executive OfficerSale2,531$198.78KForm 4
Mar 25, 2026Shah NirajChief Executive OfficerSale3,012$233.85KForm 4
Mar 25, 2026Conine StevenDirectorSale5,078$402.89KForm 4
Mar 25, 2026Conine StevenDirectorSale2,416$189.61KForm 4
Mar 25, 2026Conine StevenDirectorSale2,900$225.10KForm 4
Mar 24, 2026Conine StevenDirectorSale1,687$130.14KForm 4
Mar 24, 2026Shah NirajChief Executive OfficerSale1,571$121.25KForm 4
Mar 23, 2026Shah NirajChief Executive OfficerSale50,198$3.84MForm 4
Mar 23, 2026Shah NirajChief Executive OfficerSale1,994$150.45KForm 4

Transaction codes follow SEC Form 4: P = open-market purchase, S = open-market sale, A = grant or award, M = option exercise, F = shares withheld for taxes. About Form 4

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