ServiceNow (NOW) vs Shopify (SHOP)
Head-to-head comparison of performance, valuation, growth, profitability and dividends. Prices delayed 15 minutes; data as of Oct 8, 2026.
Summary
Shopify (SHOP) has outperformed ServiceNow (NOW) over the past year, gaining 2.9% versus a loss of 23.8%. Over five years, SHOP leads with a +16.5% price change compared with +3.9% for NOW. Shopify is the larger company by market cap ($215.45 billion vs $142.54 billion), about 1.5 times the size.
On valuation, ServiceNow trades at a lower forward P/E (27.5x vs 67.7x for Shopify). ServiceNow converts more of its revenue into profit, with a net margin of 13.2% versus 10.7%.
Summary generated from market data by MetaCap's automated system. Methodology
Relative performance
Percent change in share price from the first common trading day shown; excludes dividends.
Head-to-head
| Metric | NOW | SHOP |
|---|---|---|
| Share price | $137.87 | $166.03 |
| Market cap | $142.54B | $215.45B |
| 1-day change | -0.07% | +0.97% |
| YTD return | -10.00% | +3.14% |
| 1-year return | -23.76% | +2.95% |
| 5-year return | +3.95% | +16.55% |
| P/E ratio (TTM) | 86.17 | 112.18 |
| Forward P/E | 27.54 | 67.74 |
| EPS (TTM) | $1.60 | $1.48 |
| Dividend yield | 0.00% | 0.00% |
| Annual dividend | $0.00 | $0.00 |
| Revenue (latest FY) | $13.28B | $11.56B |
| Revenue growth (YoY) | +20.88% | +30.14% |
| Net income (latest FY) | $1.75B | $1.23B |
| Gross margin | 77.53% | 48.07% |
| Operating margin | 13.74% | 12.70% |
| Net margin | 13.16% | 10.65% |
| 52-week high | $192.97 | $182.19 |
| 52-week low | $81.24 | $94.00 |
| Distance from 52-week high | -28.55% | -8.87% |
| Analyst consensus | strong_buy | buy |
| Avg. price target upside | +6.43% | +4.25% |
| Average volume | 17.92M | 9.49M |
| Shares outstanding | 1.03B | 1.22B |
| Employees | 29,187 | 7,600 |
| Sector | Technology | Technology |
| Industry | Computer Software: Prepackaged Software | Computer Software: Prepackaged Software |
Highlighted cells mark the higher value for growth, returns, margins and yield, and the lower value for P/E ratios. Highlighting is a mechanical comparison, not a recommendation.
Key differences
- SHOP has outperformed NOW by 26.7 percentage points over the past year.
- Shopify trades at a higher earnings multiple (112.2x vs 86.2x trailing P/E).
- Shopify grew revenue faster in its latest fiscal year (+30.14% vs +20.88%).
About ServiceNow
NOW stock →ServiceNow, Inc. provides cloud-based solution for digital workflows in the North America, Brazil, Europe, the Middle East and Africa, Asia Pacific, and internationally.
Technology · Computer Software: Prepackaged Software · 29,187 employees
About Shopify
SHOP stock →Shopify Inc., a commerce technology company, provides tools to start, scale, market, and run a business of various sizes in Canada, the United States, Europe, the Middle East, Africa, the Asia Pacific, and Latin America. The Company offers Shopify platform that enables merchants to manage products and inventory, process orders and payments, fulfill and ship orders, build customer relationships, source products, leverage analytics, and reporting and access financing for running their business across all of their sales channels, including web and mobile storefronts, physical retail locations, social media storefronts, and marketplaces.
Technology · Computer Software: Prepackaged Software · 7,600 employees
NOW vs SHOP FAQ
Which is bigger, ServiceNow or Shopify?
Shopify (SHOP) is larger, with a market capitalization of $215.45B compared with $142.54B for ServiceNow (NOW).
Which stock has performed better over the past year, NOW or SHOP?
SHOP returned +2.95% over the past 12 months, compared with -23.76% for NOW (price return, excluding dividends). Past performance does not predict future results.
Which has the lower P/E ratio, NOW or SHOP?
NOW has the lower trailing P/E at 86.2, versus 112.2 for SHOP. A lower P/E is not by itself a sign of a better investment; it can reflect slower expected growth or higher risk.
Are ServiceNow and Shopify in the same industry?
Yes. Both are classified in the Computer Software: Prepackaged Software industry within the Technology sector.